{"id":469,"date":"2015-06-30T09:26:11","date_gmt":"2015-06-30T08:26:11","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=469"},"modified":"2015-06-30T09:26:11","modified_gmt":"2015-06-30T08:26:11","slug":"the-new-way-to-market-and-grow-a-physical-therapy-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/","title":{"rendered":"The New Way To Market And Grow A Physical Therapy Clinic"},"content":{"rendered":"\n\n
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Did another \u201cRadio\u201d interview yesterday. <\/p>\n

My third in 7 days. <\/p>\n

And the exposure that I\u2019ve gotten\u2026 and the “expert status” that is perceived from doing such live, on-air interviews – has been nothing short of \u201cexplosive\u201d for my clinic.<\/p>\n

This one was BIG. <\/p>\n

I made it onto the “BBC”\u2026 <\/p>\n

\"Radio<\/a><\/p>\n

(Turn on images to see your pic).<\/p>\n

\u2026which is the UK\u2019s premier radio station and the average age of the people listening to the show was \u201c50\u201d.<\/p>\n

The IDEAL target audience for me.<\/p>\n

I was on there to talk about the launch of my new book \u201cThe Healthy Habit\u201d. <\/p>\n

Amongst other things… one of the questions the radio presenter asked me, was this:<\/p>\n

\u201cPaul\u2026 Why did you write
\nthis book?\u201d. <\/p>\n

Straight forward question. <\/p>\n

But I had a couple of answers. <\/p>\n

The one I gave him \u201con-air\u201d, was this:<\/p>\n

\u201cI want to help people in their 50\u2019s and 60\u2019s to make better decisions about their health – I think there is so much mis-information out there that too many people are deciding to do nothing and accept pain and restriction in their life, when really, it\u2019s a often a simple case of \u201cdo this, but don\u2019t do that\u201d\u2026<\/p>\n

Reasonable answer to his question?<\/p>\n

I thought so, too. <\/p>\n

And LASER targeted to the people listening to the show WHO I want to be calling my clinic some time soon.<\/p>\n

But it\u2019s the answer that I gave him \u201cOFF AIR\u201d\u2026 that is most interesting to YOU and your PT clinic. <\/p>\n

See, my new book\u2026 it\u2019s a “LEAD GENERATION” tool.<\/p>\n

Meaning, the SOLE purpose that I went to the lengths to write a 60,000 word book was so that I could make a million dollars from it \u2014 without selling a single copy of it!<\/p>\n

See, I\u2019m now positioned as a \u201ctrusted author\u201d in the health field. <\/p>\n

Which immediately lifts me above my competition and allows me to charge even higher prices than I already do and makes issues like copay or deductibles, well, just go away!\u2026<\/p>\n

But where I make the real money on writing a book like this is when we give it away FREE to new leads and potential customers.. and have those customers give it to friends and relatives, who end up calling my clinic. <\/p>\n

\u201cCha\u2014ching\u201d!!!<\/p>\n

Take this scenario for example: <\/p>\n

Just yesterday, one of my clients over in California got \u201c27\u201d new leads from an advert we ran in a Sunday newspaper (yes, \u201c27\u201d!) – and all we did was offered some free information on ways to ease back pain. <\/p>\n

Now, one of the ways to move 50% of these people even closer to his treatment room more quickly, could be to offer them some more information – as a gesture of even more goodwill, building even more trust. <\/p>\n

Now imagine how those leads would feel knowing that my client had written that same book they were getting into bed to read each night? <\/p>\n

Impressed? <\/p>\n

You betcha\u2019!<\/p>\n

More likely to want to hand over $500 in copay or pay the excess in full for his services? <\/p>\n

Absolutely. <\/p>\n

Why? <\/p>\n

Because of one simple thing called \u201ctrust\u201d. <\/p>\n

Something that is granted immediately when they see your name and face on a published book. <\/p>\n

Anyhow. <\/p>\n

The point? <\/p>\n

\u201cInformation\u201d is what people crave these days. <\/p>\n

They NEED it before they make decisions. <\/p>\n

(Just like you!)<\/p>\n

And positioning yourself as the leading provider of trusted information is now the NEW way to grow a PT business. <\/p>\n

And it gets better:<\/p>\n

When you learn how to \u201cre-purpose\u201d all of the great content and information that you sit down to write\u2026 <\/p>\n

\u2026you can write it once, and get paid out on it multiple times over, for the rest of your life. <\/p>\n

Want to know how I do it? <\/p>\n

Ok then, take a look at this:<\/p>\n

– Investigate Your Opportunity To Quickly Become A Trusted Celebrity Expert! > <\/a><\/p>\n

On here I show you the same short cut I took to writing a book that simultaneously boosted new visitors to my clinic web site, attracted more clients than I could handle, AND, even landed me TWO weekly columns in the local newspapers as a result. <\/p>\n

\u2026and best, it only took me 30 minutes per WEEK to do!<\/p>\n

– Investigate Your Opportunity To Quickly Become A Trusted Celebrity Expert! > <\/a><\/p>\n

Maybe I\u2019ll see you on the Radio? \ud83d\ude09<\/p>\n

Sincerely, <\/p>\n

Paul Gough.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did another \u201cRadio\u201d interview yesterday. My third in 7 days. And the exposure that I\u2019ve gotten\u2026 and the “expert status” that is perceived from doing such live, on-air interviews – has been nothing short of \u201cexplosive\u201d for my clinic. This one was BIG. I made it onto the “BBC”\u2026 (Turn on images to see your…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nThe New Way To Market And Grow a Physical Therapy Clinic<\/title>\n<meta name=\"description\" content=\"Learn the new, proven ways to market and grow a physical therapy clinic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Way To Market And Grow a Physical Therapy Clinic\" \/>\n<meta property=\"og:description\" content=\"Learn the new, proven ways to market and grow a physical therapy clinic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-30T08:26:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/06\/Radio-Tees-Image-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/\",\"name\":\"The New Way To Market And Grow a Physical Therapy Clinic\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-06-30T08:26:11+00:00\",\"dateModified\":\"2015-06-30T08:26:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn the new, proven ways to market and grow a physical therapy clinic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-new-way-to-market-and-grow-a-physical-therapy-clinic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The New Way To Market And Grow A Physical Therapy Clinic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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