{"id":467,"date":"2015-06-26T17:06:09","date_gmt":"2015-06-26T16:06:09","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=467"},"modified":"2015-06-26T17:06:18","modified_gmt":"2015-06-26T16:06:18","slug":"why-its-wrong-to-assume-patients-know-what-they-want-from-pt","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/","title":{"rendered":"Why It’s Wrong To Assume Patients Know What They Want From PT."},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

\u201cSuccess in PT is about giving people what they want\u201d\u2026<\/p>\n

That\u2019s what one (awesome) PT told me this week during a strategy call. <\/p>\n

Would you agree?
\n.
\n.
\n.
\n.<\/p>\n

Maybe?<\/p>\n

I didn\u2019t. <\/p>\n

Not one bit. <\/p>\n

See, I\u2019m 110% convinced that most patients have no clue what so ever why they\u2019re coming for therapy. <\/p>\n

(Hence why so many are so difficult to keep on schedule!)<\/p>\n

And I say this in my own clinic, to my own staff, that it\u2019s the job of the therapist to clearly determine the \u201cwhy\u201d.<\/p>\n

Sure, they\u2019ll tell you it\u2019s for back pain etc etc, but it\u2019s much more than that. <\/p>\n

Way more. <\/p>\n

Let me explain it like this:<\/p>\n

You walk into a TV store at your local shopping mall… and you\u2019re ADAMANT that you want a 42\u201d, Sony Plasma TV… <\/p>\n

And that your budget is $1000. <\/p>\n

Now what will happen is that MOST sales people, will sell it to you. <\/p>\n

Why wouldn\u2019t they?<\/p>\n

You told them that\u2019s what you want. <\/p>\n

But, what if the sales person stopped to ask you just a couple of questions BEFORE the purchase\u2026<\/p>\n

Just to make REAL sure that you\u2019re going to get what you really NEED!\u2026<\/p>\n

(Not just what you currently think you want!). <\/p>\n

Questions like:<\/p>\n

* \u201cDo your kids like to play video games, Sir?\u201d<\/p>\n

* \u201cDo you like to watch action movies and have the volume up loud?\u201d<\/p>\n

Or, <\/p>\n

* \u201cDo you love to watch baseball and NFL\u2026 and is watching it in the clearest possible picture, really important to you?\u201d\u2026<\/p>\n

And once he has the answers to those questions\u2026<\/p>\n

It\u2019s then HIS job… as the expert on selling TV\u2019s.. to ETHICALLY tell the customer that the purchase he\u2019s about to make, isn\u2019t the one he needs. <\/p>\n

Even, tell the customer that he\u2019d be much better off ordering the panasonic TV with surround sound and HD, that is $400 more expensive… <\/p>\n

But if he did, he would leave the shop a LOT happier – even though he paid MORE!\u2026 <\/p>\n

The point? <\/p>\n

As therapists we ASSUME that what patients want, is what they tell us. <\/p>\n

The problem is, they have no idea what we can REALLY do for them. <\/p>\n

Just like the guy in this story wanting a new tv\u2026 <\/p>\n

\u2026he would have no clue that there is a specialist TV for his needs – or given any though to what his REAL needs are – as the average consumer assumes they\u2019re all the same. <\/p>\n

(How most people see PT).<\/p>\n

Yet when it\u2019s pointed out that more specialist options exist – ones to suit is CORE desires and based on a TRUE understanding of the customer – the more he is happy to PAY. <\/p>\n

The relevance to you and your team?\u2026<\/p>\n

Learn how to ask the RIGHT questions. <\/p>\n

Spend an extra minute really trying to GET the people you serve at their core level. <\/p>\n

Then offer *specialist* PT solutions to your now emotionally charged patients.<\/p>\n

Figure out how… and you\u2019ll kiss good bye to problems called \u201ccopay\u201d and \u201cdeductibles\u201d. <\/p>\n

Want to know how you do it?…<\/p>\n

Easy. <\/p>\n

Get some one to teach you more Powerful \u201cPrescription Strategies\u201d…<\/p>\n

I’m waiting here, to teach you:<\/p>\n

– Yes! I Want To Boost My PT Income Without Finding More Patients ! ><\/a><\/p>\n

Hope this helps.<\/p>\n

Sincerely, <\/p>\n

Paul Gough. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSuccess in PT is about giving people what they want\u201d\u2026 That\u2019s what one (awesome) PT told me this week during a strategy call. Would you agree? . . . . Maybe? I didn\u2019t. Not one bit. See, I\u2019m 110% convinced that most patients have no clue what so ever why they\u2019re coming for therapy. (Hence…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,64],"tags":[],"yoast_head":"\nWhy It's Wrong To Assume Patients Know What They Want From PT. | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Marketing ideas for physical therapy practices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why It's Wrong To Assume Patients Know What They Want From PT. | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Marketing ideas for physical therapy practices\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-26T16:06:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-26T16:06:18+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/\",\"name\":\"Why It's Wrong To Assume Patients Know What They Want From PT. | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-06-26T16:06:09+00:00\",\"dateModified\":\"2015-06-26T16:06:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Marketing ideas for physical therapy practices\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-its-wrong-to-assume-patients-know-what-they-want-from-pt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why It’s Wrong To Assume Patients Know What They Want From PT.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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