{"id":451,"date":"2015-06-19T09:03:04","date_gmt":"2015-06-19T08:03:04","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=451"},"modified":"2015-06-19T11:53:48","modified_gmt":"2015-06-19T10:53:48","slug":"howtomarketyourphyscialtherapyclinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/howtomarketyourphyscialtherapyclinic\/","title":{"rendered":"Why Marketing To The 3% Rarely Works – And How To Market Your Physical Therapy Clinic More Successfully."},"content":{"rendered":"\n\n
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Let\u2019s play a (ball) game:<\/p>\n

“Picture yourself in the middle of a Baseball Stadium with 100\u2019000 people sitting in the stands – that you\u2019re allowed to \u201cpitch\u201d your PT services too”<\/em>.<\/strong><\/p><\/blockquote>\n

Would you fancy your chances of getting a significant amount of new referrals?…<\/p>\n

Why wouldn\u2019t you? <\/p>\n

With 100\u2019000 people from in and around your town, don\u2019t you think you\u2019d have a great shot at adding to your patient numbers – once you got to explain to them all about what you do as a PT, and how easy it is to refer to you through Direct Access?\u2026<\/p>\n

Surely there\u2019ll be 1000\u2019s in that stadium you can help?\u2026<\/p>\n

Maybe. <\/p>\n

But now imagine 97,000 of those people just got up and walked out as soon as you started (because they don\u2019t think they need to hear about PT)\u2026 and you were left with just 3% of the audience to \u201cpitch\u201d your services too. (The ones who think they might need PT). <\/p>\n

Would you still fancy your chances of getting some referrals? <\/p>\n

Maybe. <\/p>\n

But into the middle of that ball park your standing in\u2026 let\u2019s introduce:<\/strong> all of your rival competitors, every local chiropractor, family doctor, osteopath, acupuncturist, massage therapist, some guys from Google and Youtube\u2026 and a few drug company reps, too. <\/p>\n

Still think you get referrals from those 3%?\u2026<\/p>\n

Think about this for a moment. <\/p>\n

What started out as 100,000 people in a Baseball Stadium, having the chance to pitch your services too, is the way that most business owners think about marketing how marketing works. <\/p>\n

Wrongly assuming that \u201ceverybody is a potential client\u201d… and all I have to do is show up with an ad, let them see my logo, give them my number, and they\u2019ll buy!<\/p>\n

(If only!!) <\/p>\n

The reality is that just 3% of any population of people are \u201cready to buy\u201d, any solution or service, TODAY!. <\/p>\n

And what\u2019s worse, is that all of the other potential alternatives (chiro\u2019s, drug companies, your rivals etc) are all swinging for the same 3% with their \u201cready to buy today?\u201d advertising bat, too!\u2026<\/strong><\/p>\n

So your numbers are significantly low. <\/p>\n

So too, your chances of success. <\/p>\n

So what about the other 97% who walked out?\u2026
\n
\nWell, lets go back to the ball park: <\/strong><\/p>\n

And bring back 67,000 people\u2026 and ask them to sit in the stadium and listen to the end of your pitch. <\/p>\n

And now let\u2019s take away all of the competition. <\/p>\n

And leave you standing their, on your own, to begin a relationship with these now 70,000 people\u2026 and let you hand out more information about YOUR PT service\u2026<\/p>\n

How would you NOW fancy your chances of getting some new patients for your business pitching, on your own, to 70,000 people who are interested?\u2026<\/p>\n

Better?<\/p>\n

Of course!<\/p>\n

See, standing alone in the middle of that ball bark, pitching your PT service to 70,000 people is akin to shifting your clinics marketing to a strategy known as \u201cLead Generation\u201d. <\/p>\n

(While everyone else is using the \u201csales\u201d model… and asking for a referral right away!).<\/p>\n

Lead Generation — it\u2019s a model of advertising which talks to 70,000 potential patients interested in what you do, (but not quite ready to buy today!)\u2026 and NOT just the 3% who are (but is pitched to by everyone else in town, too). <\/p>\n

It\u2019s a little known fact that in every town, in every industry, anywhere in the world, people fall into one of these three categories: <\/p>\n

a.) The 3% who are buying today.<\/strong><\/p>\n

b.) The 67% who are interested, have a problem they need solving and are beginning the buying process by looking for information to help them make a better decision. <\/strong> <\/p>\n

c.) The 30% who flat out, don\u2019t need what you do. <\/strong><\/p>\n

Now have a think about this:<\/p>\n

I bet that for every 10 people who drive by your PT clinic today, at leat 6 will have some problem or discomfit that you could possibly help them to live with out.<\/p>\n

And yet they continue to drive by your clinic?\u2026<\/p>\n

(Day after day, no doubt!)<\/p>\n

Why would they do that? <\/p>\n

Simply because they don\u2019t know enough about what you do to confidently say \u201cyes\u201d to the cost of coming to see you. <\/p>\n

Not that they won\u2019t, or haven\u2019t got the cash, it\u2019s just that they have no idea how you can help. <\/p>\n

(So they\u2019re not going to give you their hard money until they do!).<\/p>\n

However\u2026 maybe if your PT clinic marketing plan switched to providing these people with INFORMATION about what you do and WHO you help, a lot more of these 67% would stop by (AKA: \u201cLead Generation\u201d). <\/p>\n

Anyhow\u2026 <\/p>\n

* You now know the group of people in your small town where the money is (the 67%).<\/p>\n

* You now know the strategy you need to deploy (\u201cLead Generation\u201d). <\/p>\n

* And you know that your competitors aren\u2019t even in the same ball park anymore. <\/p>\n

All that\u2019s left to say, is, this:<\/p>\n

Do you want some help to line up all four bases (with new patients) and knock the ball out of the park for a home run\u2026 day after day, after day?\u2026<\/p>\n

If so, you can get in the game with me and a bunch of other big hitting PT clinic owners, by clicking here:<\/p>\n

Yes! I Want To Knock The Ball Out Of The Park With My Clinic Marketing! > <\/a>
\nIt\u2019s a link to a \u201cStrategy Call\u201d request page that connects you to my advice and lets me and you talk about how you play ball with the 67% of people in your town who WOULD very likely buy from you, if only you\u2019d switch your clinic marketing to providing information, rather than asking for appointments. <\/p>\n

Yes! I Want To Knock The Ball Out Of The Park With My Clinic Marketing! > <\/a>
\nI\u2019ll talk to you soon. <\/p>\n

Sincerely, <\/p>\n

Paul Gough<\/p>\n

P.S Knowing this is the GAME CHANGER for the way you market and sell your PT services. <\/p>\n

Switch your model of advertising from competing with your rivals for the 3% of people\u2026 to being out on your own and picking off the best of all the 67% by using the Lead Generation model IS the way to PT clinic riches. <\/p>\n

There\u2019s gold there waiting for you\u2026 IF you do. <\/p>\n

P.P.S Note to physical therapist looking for Marketing Ideas. <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your PT clinic sent to you regularly, by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>