{"id":443,"date":"2015-06-09T13:48:32","date_gmt":"2015-06-09T12:48:32","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=443"},"modified":"2015-06-09T13:49:29","modified_gmt":"2015-06-09T12:49:29","slug":"shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/","title":{"rendered":"Shark Tank (Part 2) : Why The Need For A Physical Therapy Marketing Plan?"},"content":{"rendered":"\n\n
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There I was watching watching \u201cShark Tank\u201d last night\u2026 <\/p>\n

It\u2019s a show I love to watch (and learn from). <\/p>\n

But I\u2019m NOT interested in the \u201centertainment\u201d value of the show like most\u2026<\/p>\n

No, I\u2019m watching it with the sole purpose of listening to the types of questions the \u201cSharks\u201d ask BEFORE they ever consider investing in an idea or business. <\/p>\n

I consider those questions to be like \u201cclues\u201d. <\/p>\n

Indicators of what multi-million dollar, hugely wealthy business owners consider vital to a successful business. <\/p>\n

And of all of the guys on the show, \u201cKevin O\u2019Leary\u201d is the one I\u2019m listening out for the most. <\/p>\n

I like his style. <\/p>\n

No-nonsense, tells it like it is\u2026 <\/p>\n

And never holds back from asking the questions that need to be asked to ensure that he\u2019s about to make the right decision – whether that be making an \u201coffer\u201d, or yelling \u201cI\u2019m out!\u201d. <\/p>\n

And one of the questions \u201cKevin\u201d asks almost every time, is this:<\/p>\n

\u201cWhat\u2019s your marketing plan?\u201d<\/p>\n

It\u2019s as if he needs to know that before he\u2019ll go any further. <\/p>\n

Meaning, I don\u2019t care how good of an idea you have\u2026 or think you have\u2026 if you don\u2019t have a plan to take this to market – \u201cI want out!\u201d\u2026<\/p>\n

It\u2019s because he knows that there\u2019s a lot more to a product or service than just thinking you\u2019re good and that people should buy from you. <\/p>\n

(Doesn\u2019t work that way in any industry). <\/p>\n

The significance for PT\u2019s?\u2026 <\/p>\n

I see many clinic owners placing the future of their business in jeopardy by thinking that their service is the \u201cbest\u201d PT in town \u2026and that will be enough.<\/p>\n

(If only). <\/p>\n

Bad news is, it doesn\u2019t work that way. <\/p>\n

No way. <\/p>\n

In fact, I find thinking this way is almost always an attempt to hide from the harsh reality that they need a real marketing plan, to go any further. <\/p>\n

Now\u2026 <\/p>\n

The owners who are great at service delivery, they usually do \u201cok\u201d.<\/p>\n

They get by\u2026 <\/p>\n

Make a nice profit for the first few years or so but then what happens is profits begin to \u201cflatline\u201d. <\/p>\n

And that\u2019s the biggest indicator that there\u2019s \u201cno marketing plan\u201d in place at a PT clinic. <\/p>\n

And when that happens – it\u2019s a sign the owner has exhausted all of the \u201cready to buy now\u201d patients and is essentially living day by day, \u2019hand to mouth\u2019 – hoping and praying that enough people will go an see their doctors to get a referral TODAY! <\/p>\n

But the ones who get to the Next Level – and stay there – are the ones that recognise what\u2019s going on\u2026 <\/p>\n

A ceiling has been hit. <\/p>\n

That\u2019s it!<\/p>\n

And what ever worked in the past to get to that ceiling\u2026 isn\u2019t going to get them to the next one.<\/p>\n

Enter \u201cLead Generation\u201d\u2026.<\/p>\n

It\u2019s a *marketing plan* that creates a pipeline of potential patients who are \u201cinterested\u201d and looking for a \u201csolution\u201d, but NOT ready to \u201cbuy right now\u201d.<\/p>\n

But, if your \u201cmarketing plan\u201d consists of finding and then providing that person with more information to help them make a better decision about PT – then your potential patient will come to their own logical conclusion that you are the right place to go. <\/p>\n

Sure\u2026 it may take a few weeks. <\/p>\n

A couple of phone calls to ask \u201care you still suffering?\u201d\u2026<\/p>\n

Maybe even one or two pieces of direct mail showing some success stories of how you\u2019ve been able to help other people, just like them\u2026<\/p>\n

But if you do all of that\u2026<\/p>\n

You\u2019ve got yourself an unbeatable system for generating your own patients and you will be rewarded handsomely, in the long run. <\/p>\n

It\u2019s a fun way to run a clinic too\u2026 <\/p>\n

Much less stressful and brings in more compliant patients\u2026 and is so much better than being at the mercy of a couple of doctors likely to sell out (to the big hospitals) as soon as the price is right. <\/p>\n

Anyway\u2026<\/p>\n

If you want some help to get to that point, give me a sign that you\u2019re ready, by filling out this form:<\/p>\n

Show Me How To Get My Clinic To The Next Level! <\/a><\/p>\n

Sincerely, <\/p>\n

Paul Gough<\/p>\n","protected":false},"excerpt":{"rendered":"

There I was watching watching \u201cShark Tank\u201d last night\u2026 It\u2019s a show I love to watch (and learn from). But I\u2019m NOT interested in the \u201centertainment\u201d value of the show like most\u2026 No, I\u2019m watching it with the sole purpose of listening to the types of questions the \u201cSharks\u201d ask BEFORE they ever consider investing…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nShark Tank (Part 2) : Why The Need For A Physical Therapy Marketing Plan? | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"How To Create A Physical Therapy Clinic Marketing Plan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shark Tank (Part 2) : Why The Need For A Physical Therapy Marketing Plan? | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"How To Create A Physical Therapy Clinic Marketing Plan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-09T12:48:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-09T12:49:29+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/\",\"name\":\"Shark Tank (Part 2) : Why The Need For A Physical Therapy Marketing Plan? | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-06-09T12:48:32+00:00\",\"dateModified\":\"2015-06-09T12:49:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"How To Create A Physical Therapy Clinic Marketing Plan\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/shark-tank-part-2-why-the-need-for-a-physical-therapy-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shark Tank (Part 2) : Why The Need For A Physical Therapy Marketing Plan?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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