{"id":439,"date":"2015-06-02T18:20:38","date_gmt":"2015-06-02T17:20:38","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=439"},"modified":"2015-06-02T18:21:22","modified_gmt":"2015-06-02T17:21:22","slug":"why-being-liked-doesnt-pay-the-rent","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/","title":{"rendered":"Why Being Liked Doesn’t Pay The Rent!"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

So these last couple of weeks I\u2019ve been helping 3 Owners to get more new patients to arrive via Direct Access\u2026 with a little help from \u201cFacebook\u201d. <\/p>\n

Now when it comes to being \u201con\u201d Facebook, I\u2019m not a big fan personally\u2026<\/p>\n

But when it comes to making money \u201con\u201d Facebook\u2026 I LOVE it!\u2026<\/p>\n

See, I might not like it\u2026 <\/p>\n

\u2026but the people with bad backs, painful knees, and stiff necks\u2026 do!<\/p>\n

i.e your patients!<\/p>\n

So it\u2019s impossible to ignore this \u201cMedia\u201d as a place to hunt for prospective new patients. <\/p>\n

The problem is, everyone is telling you get more likes, just put out a few status updates and or pay to \u201cboost\u201d your posts. <\/p>\n

All a complete waste of time – and as I always say, \u201clikes\u201d don\u2019t pay the rent\u201d!<\/p>\n

An example: <\/p>\n

One of the guys I\u2019m working with right now (not the one who dozed off in the jacuzzi last week, but another, who I\u2019ll keep nameless, but you will know him) was (before we met) running a promotion aimed at getting a few \u201clikes\u201d on his fan page. <\/p>\n

He spent about $350 doing it\u2026 <\/p>\n

And got tons of likes, <\/p>\n

But no patients. <\/p>\n

And yet, in just this last week (since we changed the \u201cstrategy\u201d)\u2026 he\u2019s already got his first patients booked in having found them on Facebook, set to proceed with $1200 worth of treatment taking advantage of Direct Access and cutting out the MD. <\/p>\n

\u201cEasy peesy\u201d\u2026 when you know how. <\/p>\n

Anyway, Facebook is such a hot topic of conversation with the owners I\u2019m helping right now, here\u2019s an article I wrote just this morning (in Starbucks), for you to look at:<\/p>\n

The Facebook Revolution – How PT’s Can Cash In >>><\/a><\/p>\n

Explains more about how to find patients on Facebook\u2026 and how to get them to give you some money in exchange for your services AND like you, at the same time. <\/p>\n

And if you read all the way to the bottom, there\u2019s a chance for you to get some help to implement this type of marketing into your clinic. <\/p>\n

Do scroll down. <\/p>\n

Get in on the Facebook Revolution, by clicking here:<\/p>\n

The Facebook Revolution – How PT’s Can Cash In >>><\/a><\/p>\n

Paul Gough.<\/p>\n

P.S If you have questions about todays article, just reply to this email now\u2026<\/p>\n

P.P.S If you like the article, why don\u2019t you \u201clike\u201d me\u2026 by clicking here!\u2026<\/a><\/p>\n

Just kidding \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

So these last couple of weeks I\u2019ve been helping 3 Owners to get more new patients to arrive via Direct Access\u2026 with a little help from \u201cFacebook\u201d. Now when it comes to being \u201con\u201d Facebook, I\u2019m not a big fan personally\u2026 But when it comes to making money \u201con\u201d Facebook\u2026 I LOVE it!\u2026 See, I…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nWhy Being Liked Doesn't Pay The Rent! | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Get marketing ideas for physical therapist to get more new patients at your clinic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Being Liked Doesn't Pay The Rent! | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Get marketing ideas for physical therapist to get more new patients at your clinic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-02T17:20:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-02T17:21:22+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/\",\"name\":\"Why Being Liked Doesn't Pay The Rent! | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-06-02T17:20:38+00:00\",\"dateModified\":\"2015-06-02T17:21:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Get marketing ideas for physical therapist to get more new patients at your clinic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-liked-doesnt-pay-the-rent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Being Liked Doesn’t Pay The Rent!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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