{"id":430,"date":"2015-06-02T17:39:09","date_gmt":"2015-06-02T16:39:09","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=430"},"modified":"2015-06-02T17:52:06","modified_gmt":"2015-06-02T16:52:06","slug":"the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/","title":{"rendered":"The Facebook Revolution of 2015 – Can Physical Therapy Clinics Cash In Via Direct Access?"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

So I talk to a lot of PT clinic owners about \u201cFacebook\u201d\u2026<\/p>\n

And it\u2019s usually to put them off from obsessing over \u201clikes\u201d and \u201cstatus updates\u201d. <\/p>\n

(Likes are nice, but they don\u2019t pay the bills or the rent)!<\/p>\n

Love it or hate it, Facebook is has emerged as a real, credible source of NP\u2019s for PT clinics and is a referral source that should NOT be over looked \u2014 especially now that Direct Access is here to take advantage of. <\/p>\n

And it\u2019s a great time to take advantage of Facebook\u2026 <\/p>\n

Why? <\/p>\n

Because it\u2019s \u201ccheap, cheap, cheap\u201d to get enquires and pick up leads and turn them into new patients of your clinic bringing with them $1200 each time they get hurt! <\/p>\n

And it will continue to be that way or about the next 18 months or so as Facebook has a massive inventory and very few business owners who are aware of how to maximise the opportunity that Facebook presents. <\/p>\n

One thing to be aware of with Facebook \u2014 the rules and system of marketing on this platform change every week, so it\u2019s vital you know what you\u2019re doing. <\/p>\n

As the changes come in, I\u2019ll keep you posted. <\/p>\n

For now, here are the big trends you should pay attention to if you\u2019re considering advertising your PT clinic on Facebook:
\n
\n1.) News Feed Sponsored Pages<\/strong> – The ability to put adverts and messages directly into people\u2019s news feeds. <\/p>\n

Here\u2019s an exact advert that I ran on Facebook to target people with neck and shoulder pain who want some help!<\/p>\n

\"FB<\/a><\/p>\n

2.) Targeting<\/strong> – You only pay to reach people in your target market, whether that be defined by geography – say, 12 miles from your clinic, age and or interests. There is no other form of marketing that allows you to reach people with Facebook\u2019s precision in such a cost effective way. <\/p>\n

3.) You could serve ads directly to your past patients<\/strong> – Facebook allows you to upload your email list (of past patients), matches it with those who have Facebook accounts, and then allows you to send messages directly just to these people.<\/p>\n

Your patients will think you are EVERYWHERE, but actually you are spending very reasonable amounts to reach people who already know, like and trust you. <\/p>\n

4.) Video ads <\/strong>– Until the last few months, I agreed with the perceived wisdom of the internet marketing world that direct response mobile advertising does not work so well on Facebook. <\/p>\n

The mobile experience in the past has made it tricky to convert Facebook users to paying patients. <\/p>\n

That is changing, and one of the big trends of the year will be how to monetise the massive and VERY CHEAP mobile audience. <\/p>\n

I also want you to know that your rival competitors are unlikely to be aware of these opportunities. <\/p>\n

They are probably not reading this blog post and probably haven\u2019t tried Facebook advertising. <\/p>\n

If they have, the complexity of the system probably put them off. <\/p>\n

Or they\u2019re just get the \u201cstrategy\u201d completely wrong like most people do with EVERY form of marketing they put out. <\/p>\n

See, more than anything, it\u2019s the \u201cstrategy\u201d and content advice that most people fail on when it comes to Marketing\u2026 Facebook included. <\/p>\n

An example:<\/strong><\/p>\n

Take this client of mine (who I shall keep nameless, but I bet you know him and his PT clinics)\u2026<\/strong><\/p>\n

Before he joined my coaching group, he was running a promotion on Facebook to get people to click and like his page\u2026<\/p>\n

And it worked well\u2026<\/p>\n

He got 347 people to like his page in one month. <\/p>\n

So far so good. <\/p>\n

Except non of them booked an appointment at his clinic.<\/p>\n

Enter some advice from us here at the \u201cPT Profit Academy\u201d\u2026<\/p>\n

We re-worked his whole strategy from paying for \u201clikes\u201d, to paying for \u201cdownloads\u201d\u2026<\/p>\n

Downloads of a free report that promises to help people ease back pain. <\/p>\n

OF course, we hand picked the audience\u2026 12 miles from his clinic and aged 45-60\u2026 and all with clearly defined interests (even income) to suggest that they would fit the profile of his IDEAL patient – one who cares more about his or her health than the money it costs to maintain it\u2026<\/p>\n

And so we set about serving messages into their newsfeed with an advert not too dissimilar to that of the one pictured above. <\/p>\n

(It helps all my clients MASSIVELY that I actually do everything that I teach\u2026 meaning I\u2019m the one who pays for and makes the mistakes first \u2014 and only pass on what I know to work to my clients \ud83d\ude09<\/p>\n

The result\u2026<\/p>\n

After just one week (last week!) we got 7 people to \u201copt in\u201d and request his Free back pain report. <\/p>\n

And by \u201copt-in\u201d\u2026 <\/p>\n

\u2026I mean we exchanged his great advice (inside the tips report) for their contact details \u2026name, email, address, as they enter his new follow up system. <\/p>\n

And guess what\u2026 We already got one person out of these 7 (leads) to immediately converted to a free Evaluation (bringing a value of $1200 to his clinic). <\/p>\n

Think of this free evaluation offer as an \u201cup-sell\u201d.<\/p>\n

Now what\u2019s great about this is that this PT owner is only spending $10 per day as his budget…and we only started it one week ago!… <\/p>\n

So that\u2019s just $70, to get 7 enquiries\u2026 and already one has booked in!\u2026<\/p>\n

It\u2019s very likely that at least two more of those 7 will schedule consultations at his clinic – thus the cost of acquiring a NP would drop to as little as $25. <\/p>\n

That\u2019s why we say Facebook is \u201cCHEAP!\u201d\u2026<\/p>\n

And now think about that happening EVERY WEEK at this guy\u2019s clinic.<\/p>\n

3 NP\u2019s each week coming in from Facebook\u2026 and that\u2019s just from back pain. <\/p>\n

Now imagine serving ads to people with NECK PAIN\u2026 and KNEE PAIN\u2026 or POSTNATAL BACK PAIN \u2026 etc etc\u2026<\/p>\n

If you picked up 2-3 NP\u2019s from each of these \u201cpockets or people\u201d\u2026 you could very easily acquire 10 patients per week from Facebook.<\/p>\n

What would that do for you bottom line? <\/p>\n

Best\u2026<\/p>\n

It\u2019s all automated. <\/p>\n

We built him a system that is set to \u201cfollow up\u201d on these enquiries for MONTHS after they opt in to request the free report\u2026<\/p>\n

What does the \u201cfollow up system\u201d consist of? <\/p>\n

Automated emails, postcards and phone calls that educate the person who requested the free report on why arriving for specialist PT is better than a \u201cgeneralist free report\u201d or waiting for time, trying pills or risking surgery etc etc.<\/p>\n

What’s great about this article is that it will separate owners…<\/p>\n

Divide them if you like…<\/p>\n

See, some will be sat reading this article and looking for all of the reasons why this will “fail” or why it “won’t work” for them and come out with the usual “B.S”, “blah, blah, blah” nonsense that is typical of most business owners and yet still “whine” about why doctor referrals are drying up or patients not showing up for all their sessions etc etc…<\/p>\n

And then there’s the smart ones…<\/p>\n

The ones who will look at this and think “what if…”<\/p>\n

“What if this strategy could work for ME!”…and want to know more about this type of system and strategy and what it could do in their business.<\/p>\n

From this far, I don’t know which you are. <\/p>\n

If you’re the latter…. <\/p>\n

…and you want some help to get more leads, more patients and more sales through Direct Access at your clinic, we\u2019d be happy to talk to you to see if you\u2019re right for us to work together.<\/p>\n

Just fill out this application form now for a Strategy Call:<\/p>\n

www.ptprofitacademy.com\/strategy >>> <\/a><\/p>\n

And we\u2019ll talk all about the current \u201cmarketing strategy\u201d of your PT clinic and show you how to cash in on Direct Access like so many other PT\u2019s are now doing. <\/p>\n

Here\u2019s the link to arrange a call with me personally:<\/p>\n

www.ptprofitacademy.com\/strategy<\/a> >>> <\/p>\n

Hope this helps. <\/p>\n

Paul Gough <\/p>\n","protected":false},"excerpt":{"rendered":"

So I talk to a lot of PT clinic owners about \u201cFacebook\u201d\u2026 And it\u2019s usually to put them off from obsessing over \u201clikes\u201d and \u201cstatus updates\u201d. (Likes are nice, but they don\u2019t pay the bills or the rent)! Love it or hate it, Facebook is has emerged as a real, credible source of NP\u2019s for…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"yoast_head":"\nThe Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-02T16:39:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-02T16:52:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/06\/FB-Ads-Neck-Pain-PG-300x284.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/\",\"name\":\"The Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-06-02T16:39:09+00:00\",\"dateModified\":\"2015-06-02T16:52:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Facebook Revolution of 2015 – Can Physical Therapy Clinics Cash In Via Direct Access?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy","description":"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/","og_locale":"en_GB","og_type":"article","og_title":"The Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy","og_description":"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2015-06-02T16:39:09+00:00","article_modified_time":"2015-06-02T16:52:06+00:00","og_image":[{"url":"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/06\/FB-Ads-Neck-Pain-PG-300x284.png"}],"author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/","name":"The Facebook Revolution of 2015 - Can Physical Therapy Clinics Cash In Via Direct Access? | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2015-06-02T16:39:09+00:00","dateModified":"2015-06-02T16:52:06+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"Learn proven ways to get more patients at your physical therapy clinic via Direct Access, with some help from Facebook!","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-facebook-revolution-of-2015-can-physical-therapy-clinics-cash-in-via-direct-access\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Facebook Revolution of 2015 – Can Physical Therapy Clinics Cash In Via Direct Access?"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/430"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":7,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}