{"id":413,"date":"2015-05-13T18:24:42","date_gmt":"2015-05-13T17:24:42","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=413"},"modified":"2015-05-13T18:24:42","modified_gmt":"2015-05-13T17:24:42","slug":"how-obama-facebook-and-direct-response-marketing-helped-win-the-election-in-britain-and-how-its-relevant-to-your-physical-therapy-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-obama-facebook-and-direct-response-marketing-helped-win-the-election-in-britain-and-how-its-relevant-to-your-physical-therapy-clinic\/","title":{"rendered":"How Obama, Facebook, And Direct Response Marketing Helped Win The Election In Britain — And How It’s Relevant To Your Physical Therapy Clinic"},"content":{"rendered":"\n\n
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So just before I arrived here in \u201cLa Jolla\u201d, an election took place back in the UK to decide the next Government. <\/p>\n

And what was REALLY interesting about the result was NOT that the \u201cScottish\u201d are going all out in their attempts to break up the United Kingdom as you know it, no, it\u2019s the fact that \u201cFACEBOOK\u201d – with the help of some Direct Response Marketing principles <\/strong>– looks to have decided the outcome. <\/p>\n

Before I tell you the full story, let me just make something clear\u2026<\/p>\n

I\u2019m NOT particularly political in way shape or form. <\/p>\n

I choose to \u201cvote for my self\u201d everyday by getting better and better at marketing (and sales) to the benefit of all of my businesses meaning I never have to worry about what any Government decides to do (or tax me on) \u2014 but as a fellow clinic owner, and regardless of your political views, this should grab your attention AND give you some hope. <\/p>\n

Here\u2019s what happened:<\/p>\n

So *Labour* (the equivalent of the Democrats and the guys who lost) hired \u201cDavid Axelrod\u201d (Barack Obama\u2019s adviser) to develop their MESSAGE, and the *Conservatives* (the equivalent of the Republicans) and the party that WON the election, hired another OBAMA man, Jim Messina. <\/p>\n

And he (Jim) turned out to be orders of magnitude more useful as he set about displaying social media messages incredibly precisely, at just the right people (i.e the \u201cSwing voters\u201d).<\/p>\n

To put it another way, it was always understood by Jim that the election was going to be decided by about 100,000 people in the key marginal constituencies. <\/p>\n

And while MOST people were watching the campaign on TV or reading about it in the press – 100,000 people were being targeted by the Conservatives with laser like precision on Facebook, and other social media.<\/p>\n

Here\u2019s the relevance for you and your business: <\/strong><\/p>\n

Out there in your town are a certain number of people suffering with things like knee pain, neck pain or back pain, who, if we could convert them to becoming your patients, would change your business destiny and create your financial freedom. <\/p>\n

It\u2019s as simple as maybe finding just \u201c10\u201d people per month to come to your clinic.<\/p>\n

Maybe it\u2019s 50, or 100.<\/p>\n

(How big to do you want to get?\u2026)<\/p>\n

The point is, it\u2019s not a huge number. <\/p>\n

Jim Messina essentially deployed DIRECT RESPONSE<\/strong> marketing tactics to win an election using social media because that was the \u201cMEDIA\u201d he knew he could get his message to the \u201cWHO\u201d he wanted to target. <\/p>\n

If it can change the future of an entire election and a countries political destiny\u2026<\/p>\n

I wonder what Direct Response Marketing like this could do for your clinic. <\/p>\n

Rule number 1<\/strong> of DRM is to know the \u201cWHO\u201d you are targeting. <\/p>\n

Rule number 2<\/strong> is to know WHERE to find them. <\/p>\n

And, Rule number 3<\/strong> is just to say something – anything – that compels that person to respond to your offer of help (MESSAGE). <\/p>\n

Not much more to it than that my fellow clinic owner. <\/p>\n

Anyhow\u2026<\/p>\n

Want some help to change the future of your clinic using DRM?\u2026<\/p>\n

If so, start here by filling out this short form:<\/p>\n

— www.ptprofitacademy.com\/strategy >>> <\/a><\/p>\n

\u2026 and then we\u2019ll talk all about the ENDLESS number of options that are open to you to, quite literally, flood your clinic with referrals from direct access. <\/p>\n

Cheerio. <\/p>\n

Paul Gough.<\/p>\n

P.S If you\u2019re in or around the San Diego area\u2026 why don\u2019t we meet up in person?\u2026<\/p>\n

HIT REPLY to let me know you want to talk to me about your clinics future prosperity. <\/p>\n","protected":false},"excerpt":{"rendered":"

So just before I arrived here in \u201cLa Jolla\u201d, an election took place back in the UK to decide the next Government. And what was REALLY interesting about the result was NOT that the \u201cScottish\u201d are going all out in their attempts to break up the United Kingdom as you know it, no, it\u2019s the…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nHow Obama, Facebook, And Direct Response Marketing Helped Win The Election In Britain -- And How It's Relevant To Your Physical Therapy Clinic | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn how direct response marketing can boost referrals at your physical therapy clinic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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