{"id":365,"date":"2015-03-19T11:52:44","date_gmt":"2015-03-19T11:52:44","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=365"},"modified":"2015-03-20T14:05:43","modified_gmt":"2015-03-20T14:05:43","slug":"direct-access-marketing-how-to-promote-free-first-visits-without-appearing-needy-or-looking-desperate-for-business","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/direct-access-marketing-how-to-promote-free-first-visits-without-appearing-needy-or-looking-desperate-for-business\/","title":{"rendered":"[Direct Access Marketing] How To Promote “Free First Visits” – Without Appearing Needy Or Looking Desperate For Business!"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Next, let\u2019s talk about the \u201ctemptation\u201d to give way FREE first SESSIONS.<\/p>\n

If you\u2019re new to marketing or just not sure how to do it but are keen to get more direct access patients through the doors, it\u2019s very tempting to promote FREE!\u2026<\/p>\n

Now, I\u2019m a big fan of free information.<\/p>\n

Giving away free information to help people learn more about what you do and how you can help i.e a free report with tips to ease back pain (\u2026lead generation style) IS the rock that I built my own $1m dollar pt clinic on.<\/p>\n

And even though we\u2019re doing well month-on-month, I\u2019m regarded as THE go-to guy in my area, a published author in the health field on Amazon, a weekly newspaper columnist for two different papers with \u201cmini-celebrity\u201d status in the towns that I serve, I STILL like to promote FREE first sessions to grow my clinic.<\/p>\n

Why?<\/p>\n

Because if it\u2019s done right, it can bring people into your clinic who otherwise would never have considered it.<\/p>\n

Doesn\u2019t matter how good you are, how good they think you are, or what people say about you – there\u2019s A LOT of people out there who doubt that what you do is right for THEM!<\/p>\n

(Big difference, massive difference!)<\/p>\n

And offering a \u201clow barrier to entry\u201d – something that lets these people come to see you with little or no risk so they can decide for themselves how good they are – is a profitable strategy.<\/p>\n

Thing is, if you do it wrong – it can leave you appearing needy or looking desperate for patients.<\/p>\n

(And no one wants to put their health in the hands of a \u201cdesperate\u201d for business clinic!)<\/p>\n

See, people don\u2019t know the laws of direct access (they also don\u2019t care!) – and they don\u2019t realise that what you\u2019re doing is simply trying to help them out by offering a free session.<\/p>\n

Most people either ignore free completely because they think it has little or no value, or they mostly assume you\u2019re not very good at what you do and have to resort to \u201cgiving it away\u201d free – because no one else will buy it.<\/p>\n

Which IS going to hurt your referrals in the long run.<\/p>\n

So you\u2019ve got to advertise free in the right away.<\/p>\n

There\u2019s rules you can follow whether you\u2019re running small ads in the newspapers, or trying to catch people directly from your website with your offer of a free consultation.<\/p>\n

It starts by changing the name of your \u201cfree exam!\u201d to _______ and making people QUALIFY by doing ______.<\/p>\n

Then, you\u2019ve got to do what I\u2019m currently teaching the other owners on the caching program right now, which is say \u201c________\u201d.<\/p>\n

Anyhow\u2026<\/p>\n

I\u2019ve said too much for this email.<\/p>\n

If you want some help to implement a better SYSTEM for attracting Direct Access patients at your clinic, let me know by filling out this form:<\/p>\n

www.ptprofitacademy.com\/implementation >>>\u00a0<\/a><\/p>\n

I can answer your questions well enough so that you can do it on your own, or, if you like the sound of what I say but not got the time to do it, ask me do it for you.<\/p>\n

Either way, I can help.<\/p>\n

Start here:<\/p>\n

www.ptprofitacademy.com\/implementation >>>\u00a0<\/a><\/p>\n

Paul Gough<\/p>\n

P.S Non of what I teach is \u201ctheory\u201d<\/p>\n

Everything I teach in my coaching groups or to my private clients is what I am CURRENTLY using in my own practice to WIN in the back drop of a completely free health care system back in the UK.<\/p>\n

Think about it\u2026<\/p>\n

Everyone who ever choses to come and see me and is happy to pay for my services – also the option of a completely FREE physical therapy option funded by the government.<\/p>\n

Even the \u201ctourists\u201d can walk into a pt clinic in Britain and get free pt treatment.<\/p>\n

Yet\u2026 last month alone we did 152 absolute BRAND new (self-referred) patients using these strategies.<\/p>\n

They are working in many towns and states in the USA and they WILL work for you too.<\/p>\n

Lets talk:<\/p>\n

www.ptprofitacademy.com\/implementation >>>\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Next, let\u2019s talk about the \u201ctemptation\u201d to give way FREE first SESSIONS. If you\u2019re new to marketing or just not sure how to do it but are keen to get more direct access patients through the doors, it\u2019s very tempting to promote FREE!\u2026 Now, I\u2019m a big fan of free information. Giving away free information…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,54],"tags":[],"yoast_head":"\n[Direct Access Marketing] How To Promote "Free First Visits" - Without Appearing Needy Or Looking Desperate For Business! | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Get more patients to refer at you physical therapy clinic with these direct access marketing strategies perfect for small clinic owners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/direct-access-marketing-how-to-promote-free-first-visits-without-appearing-needy-or-looking-desperate-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Direct Access Marketing] How To Promote "Free First Visits" - Without Appearing Needy Or Looking Desperate For Business! 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