{"id":261,"date":"2015-01-29T14:14:29","date_gmt":"2015-01-29T14:14:29","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=261"},"modified":"2015-01-29T17:22:22","modified_gmt":"2015-01-29T17:22:22","slug":"a-real-life-example-of-profiting-from-offering-highly-specific-solutions-to-emotionally-connected-patients","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/a-real-life-example-of-profiting-from-offering-highly-specific-solutions-to-emotionally-connected-patients\/","title":{"rendered":"Marketing Ideas: Offering Highly Specific Solutions To Emotionally Connected Patients (Real Life Example)"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Let me tell you a true story. <\/p>\n

About how PROFITABLE your clinic will become if you connect highly specific solutions to emotionally charged clients and prospect. <\/p>\n

An example:<\/p>\n

Just yesterday my clinic received an \u201conline\u201d enquiry (i.e via a form on my website) from a \u201cprospective\u201d patient with back pain. <\/p>\n

Anyhow\u2026 <\/p>\n

She was also making enquires at all the other clinics in town and basically, well, price shopping. <\/p>\n

Here\u2019s what she wrote back to us just 30 minutes after her initial on-line enquiry:<\/p>\n

\u201cHi I would like to cancel my enquiry
\nas I have sorted something else.\u201c<\/p>\n

– Erin. <\/p>\n

Our response? <\/p>\n

\u201cOk. No problem?\u201d…<\/p>\n

What, are you kidding me?<\/p>\n

Of course not! <\/p>\n

See, because of the questions we asked on the online form, we already knew what she wanted to achieve from going to see a pt. <\/p>\n

That was, basically, to get back to dancing asap.<\/p>\n

(Not to end back pain).<\/p>\n

So, word for word, here\u2019s what we wrote back:<\/p>\n

===<\/p>\n

\u201cHi Erin,<\/p>\n

Thank you so much for getting in touch to let us know.<\/p>\n

I\u2019m so glad that you have found someone who is able to help you.<\/p>\n

I was just chatting with our back pain specialist, Sammy, who said she would of loved to of helped you. <\/p>\n

She *sees lots of dancers* here in clinic – and would of loved to of seen what she could of done for you. <\/p>\n

If you need us for anything Erin, even any advice, please just get in touch \ud83d\ude42<\/p>\n

Best Wishes,<\/p>\n

Vicki Smith\u201d.<\/p>\n

===<\/p>\n

What to know how we converted this patient – one who was thinking of going to one of my competitors because they are cheaper – into a high paying patient of ours…<\/p>\n

These words: <\/p>\n

\u201cSammy see\u2019s lots of dancers
\nhere in clinic\u201d. <\/p>\n

Made it *impossible* for Erin (the prospective patient) to even contemplate going anywhere else because she now knows that we solve HER problem regularly. <\/p>\n

Take a look at the exact email reply sequence here and start at the bottom:<\/p>\n

\"Marketing<\/a><\/p>\n

(Click the image ^ to make it bigger).<\/p>\n

The result? <\/p>\n

Conversion to a high paying patient. <\/p>\n

Took us less than a minute to compose – and Erin just 45 minutes to surrender to my offer of highly specific solution.<\/p>\n

I\u2019m happy. <\/p>\n

She was happy. <\/p>\n

My bank account is happy. <\/p>\n

So, yeah, more proof that \u201chighly specific solutions\u201d are the only way to go.<\/p>\n

Use this type of *message to market* match in your marketing to attract new patients to your clinic – and you can, well, basically charge what you want and put an end to worrying over your biggest business challenge.<\/p>\n

This works especially well since most pt clinic owners don\u2019t have the balls to do this type of thing – for fear of not appealing to a mass market. <\/p>\n

Which, by the way, is the quickest and easiest way to blow through a marketing budget and go broke.<\/p>\n

More questions answered next time\u2026<\/p>\n

In the mean time, go here if you want to talk about boosting profits at your clinic too: <\/p>\n

– \ufeffMarketing Strategy Call Application Info >>> <\/a><\/p>\n

Paul Gough.<\/p>\n

===<\/p>\n

Note to physical therapist looking for marketing ideas…<\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>