{"id":251,"date":"2015-01-29T10:45:42","date_gmt":"2015-01-29T10:45:42","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=251"},"modified":"2015-01-29T12:03:39","modified_gmt":"2015-01-29T12:03:39","slug":"an-automated-and-highly-specific-buyerfollow-up-system-for-small-town-physical-therapy-clinics","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/an-automated-and-highly-specific-buyerfollow-up-system-for-small-town-physical-therapy-clinics\/","title":{"rendered":"Why An Automated (And Highly Specific) Buyer System Will Boost Profits At Your Small Town Physical Therapy Clinic"},"content":{"rendered":"\n\n
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So, you\u2019ve got your ATTRACTION SYSTEM<\/strong><\/a> in place. <\/p>\n

And more calls and enquires are now happening at your clinic because more people are AWARE of the *specialist* solutions that you offer. <\/p>\n

What next? <\/p>\n

You need a BUYER SYSTEM. <\/strong><\/p>\n

Something that MOST clinics don\u2019t have. <\/p>\n

However well your receptionist handles an incoming fax from a physician, a phone call, or an email – this IS NOT<\/strong> a buyer system. <\/p>\n

It\u2019s a REACTIVE way of processing the \u201cready to buy now patients\u201d – something which there aren\u2019t a great deal of (in any industry).<\/p>\n

So here\u2019s what needs to happen next: <\/p>\n

Now that you\u2019ve got the phone to ring more, the goal is to convert as many of those \u201cprospective\u201d new patients – into high paying ones, as FAST as possible. <\/p>\n

And that\u2019s why it\u2019s important to make your BUYER SYSTEM specific too. <\/p>\n

Because the more targeted the message in your follow up system (involving: direct mail, phone calls and emails), the SOONER the conversion to new patient takes place. <\/p>\n

And what\u2019s more, the *higher fees* for your programs and sessions you can charge. <\/p>\n

Now, before you go ahead and take a look at this:<\/p>\n

\"marketing<\/a><\/p>\n

(A real FOLLOW UP POSTCARD which we send to people with back pain – and is part of my clinics BUYER SYSTEM).<\/p>\n

Let me first explain to you what happens when people contact my clinic in response to any of my adverts (attraction system). <\/p>\n

My receptionist will ask specific questions. <\/p>\n

And one is:<\/p>\n

\u201cWhat concerns you MOST
\nabout your back pain\u201d?<\/p>\n

Of which one of the options (we provide), is:<\/p>\n

\u201cFear of not being able
\nto keep active or mobile\u201d. <\/p>\n

(Perhaps the most common). <\/p>\n

Knowing that\u2026<\/p>\n

We can then custom tailor all of the FOLLOW UP messages in the system so that we talk all about their problem. <\/p>\n

If you like, we \u201cAGITATE\u201d it. <\/p>\n

And we do it in emails and follow up telephone calls too. <\/p>\n

We talk more about THAT than their back pain – because that\u2019s what creates an emotionally charged buyer – and we\u2019re easily able to match that to our \u201chighly specific solution\u201d. <\/p>\n

Take a look at the headline on the postcard\u2026<\/p>\n

\u201cMy husband laughed when I told him I was going to see a physical therapist\u2026 but when I could walk further and for longer than him\u201d. <\/p>\n

It\u2019s VERY clever. <\/p>\n

Because it lets the reader ASSUME (\u2026for themselves) that physical therapy is something that can help solve their real problem – which is \u201closs of activity\u201d thanks to back pain – NOT THE back pain! <\/p>\n

Big difference. Massive difference.<\/p>\n

All right lesson over. <\/p>\n

Take from it what ye will\u2026<\/p>\n

Hopefully that your pt clinic will be a LOT more profitable with an ATTRACTION SYSTEM and a highly specific follow up and BUYER SYSTEM in place. <\/p>\n

One that works AUTOMATICALLY, with or without you, too. <\/p>\n

Talk to me about how you get one, by filling out this form:<\/p>\n

45 Minute Strategy Call With Paul – Application Form >>> <\/a><\/p>\n

Paul Gough. <\/p>\n

===<\/p>\n

Note to physical therapist looking for marketing ideas…<\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>