{"id":1934,"date":"2020-10-15T12:36:39","date_gmt":"2020-10-15T11:36:39","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1934"},"modified":"2020-10-15T12:36:39","modified_gmt":"2020-10-15T11:36:39","slug":"more-from-less","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/","title":{"rendered":"MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020)"},"content":{"rendered":"\n\n
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Well, never before in my nearly 15 years of running a company<\/strong> have I ever seen anything like what I have witnessed in the months since COVID-19. There\u2019s never been anything that is as fast, as totally devastating, equally as emotionally draining as it has been financially and yet, somehow, something that has provided so many with an opportunity to reset and think about life, about business, about mistakes made and lessons learned that SHOULD provide a platform for a life and business that is better than ever. This has been sent to test you. You\u2019re learning the lessons after the fact. Anyone who hasn\u2019t learned something about themselves or considered more deeply what they really want from life has surely missed an opportunity? How adaptable or resourceful you are has likely been tested in the last three months and will continue to be so as we move into a very volatile, unpredictable, next 12 months or so that will require the best of you and I to navigate our businesses through the choppy waters that are out in front.<\/p>\n

Risky Growth as A Strategy in 2020?\u2013 I Hope Not!<\/strong><\/h3>\n

As I think about what is to come, the biggest mistake I foresee people making is going to be in pursuing aggressive or risky growth trying to recoup what has been lost. You don\u2019t need to do that. Notice I didn\u2019t say don\u2019t plan to grow, I said just be cautious with how you grow. There\u2019s a difference. To be clear, hiring one PT or an Operations Manager is not risky. Adding more to your marketing budget for Google or Facebook is not risky. However, adding to your staff PT in the \u201chope\u201d that people may come out without <\/em>a viable marketing plan or consideration of your cash reserves and the chance of a further shut down (without Government funding), is. As always, it\u2019s the thought process \u2013 the planning \u2013 or lack of, that is the biggest risk of all.<\/strong><\/p>\n

Generalizations kill clarity. Generalizations kill businesses.<\/strong> Most businesses die in the growing phase at the best of times \u2013 let alone now, in this, the worst of financial times. What I am suggesting is that you check and double check all of your decisions and you consider all of the ups and downs that could likely happen to you. Nothing in the stupid column please. For those of you with us at the last Mastermind Event is New Orleans in March will remember the session I did on RISK ELIMINATION\u2026 it is a strategy by which you can grow your business. I would encourage you to do it. Why do most businesses struggle to grow? Because they keep making stupid decisions. Cut out the stupid decisions (that always seem great at the time) and by default you\u2019re ahead. Business growth CAN be simple. One of the things I\u2019ve learned to do is ask my self this question: \u201cI don\u2019t think I am wrong, but if I was<\/em> going to be wrong, what would it be?\u201d<\/em>\u2026 if you apply that question to any situation that you\u2019re in, you\u2019ll develop the skill of being able to mitigate the downside of the risks you take as a business owner.<\/p>\n

Think about what the question does\u2026 it forces you to start to think about things you\u2019ve possibly overlooked. Right there and then you\u2019re considering the consequences of your actions. You\u2019re actually at more risk when you think you\u2019re safe\u2026 think about the consequences of thinking that it\u2019s safe enough that you don\u2019t need to wear a seat belt\u2026 right in that moment when you chose not to wear one you\u2019re significantly more likely to die. That is the type of decision-making business owners make each day.<\/p>\n

TO BE CONTINUED\u2026\u2026..<\/em><\/strong><\/p>\n

—————————————————————————————————-<\/em><\/strong><\/p>\n

If you want access to this full 12 page report. Where I explain my complete \u201cMore From Less\u201d Strategy<\/strong>, head to my cash club trial page<\/a> where you can get access to this report, and $2000 of marketing materials for just $1. When you sign up for this 30 day \u201cTest Trial\u201d of my entry level coaching program, you will not only see what I have done to successfully market my fours clinics during this pandemic, but what other multi-million dollar business owners around the world have done as well. CLICK HERE TO GO TO TEST DRIVE MY CASH CLUB PROGRAM AND GET ACCESS TO THE REST OF THIS SPECIAL REPORT<\/strong><\/a><\/p>\n

Enrol in a 30 day trial version of my CASH CLUB PROGRAM<\/a> for just $1 today! CLICK HERE<\/strong><\/a> to do this and get access to the rest of this\u00a0special report<\/p>\n

=========================================<\/p>\n

Check out Paul\u2019s\u00a0Best Selling\u00a0Books for Physical Therapists on Marketing, Hiring and Selling:<\/p>\n

https:\/\/www.paulgough.com\/books<\/a><\/p>\n

For more PT Business Education Material:<\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n

Connect with Paul Gough on Social Media:<\/p>\n

\u2013\u00a0Facebook<\/a><\/p>\n

\u2013\u00a0Instagram<\/a><\/p>\n

\u2013\u00a0Twitter<\/a><\/p>\n

\u2013\u00a0The Physical Therapy Business School Podcast<\/a><\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy\u00a0Habit.\u00a0He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms \u2013 a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners\u00a0all across\u00a0America and around the world to get more cash pay patients using his proven systems.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well, never before in my nearly 15 years of running a company have I ever seen anything like what I have witnessed in the months since COVID-19. There\u2019s never been anything that is as fast, as totally devastating, equally as emotionally draining as it has been financially and yet, somehow, something that has provided so…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nPhysical Therapy Marketing Ideas | More From Less | PTPA<\/title>\n<meta name=\"description\" content=\"Discover How I Am MORE from having LESS Patients Even In An Economic Downturn. - Follow This Blog For Weekly Physical Therapy Marketing Ideas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MORE from LESS: The Go To Strategy During A Financial Downturn\" \/>\n<meta property=\"og:description\" content=\"Discover How I Am MORE from having LESS Patients Even In An Economic Downturn. - Follow This Blog For Weekly Physical Therapy Marketing Ideas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T11:36:39+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/\",\"name\":\"Physical Therapy Marketing Ideas | More From Less | PTPA\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2020-10-15T11:36:39+00:00\",\"dateModified\":\"2020-10-15T11:36:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Discover How I Am MORE from having LESS Patients Even In An Economic Downturn. - Follow This Blog For Weekly Physical Therapy Marketing Ideas\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/more-from-less\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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