{"id":1920,"date":"2020-04-15T15:00:06","date_gmt":"2020-04-15T14:00:06","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1920"},"modified":"2020-04-13T20:04:11","modified_gmt":"2020-04-13T19:04:11","slug":"telehealth-what-is-the-most-important-thing-you-can-sell-right-now","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/telehealth-what-is-the-most-important-thing-you-can-sell-right-now\/","title":{"rendered":"Telehealth: What Is the Most Important Thing You Can Sell Right Now?"},"content":{"rendered":"\n\n
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We are back with Module 2 of my Telehealth Income Explosion Program<\/a>.<\/p>\n

During one of our discussions this past week, we discovered something important.<\/p>\n

Right now people are leading different lives and with that, they are doing different things and feeling different feelings.<\/p>\n

From this, different needs and wants have arisen. Through discussion, we realized THE most important thing you could be selling to potential patients right now.<\/p>\n

I’ll let digital healthcare expert, Mike Milligan start this one off…<\/p>\n

“Right now people are in their homes, they’re going crazy. There’s a desperate need for human contact and <\/em>reassurance <\/em><\/strong>and we know that fear and stress increases cortisol in the human body, which increases your sensitivity to pain. So you’re feeling more of everything. So right now being a voice and being a place for patients to find confidence and contact can be extremely powerful.”<\/em><\/p>\n

That’s what you’re selling. You’re not selling digital PT. That’s just a name.<\/p>\n

What you’re selling is what’s most important. And right now, I couldn’t agree with Mark more.<\/p>\n

So let go of the image that you’ve got in your head that people are buying hands-on treatment and all this type of stuff. That’s going to be important on June 1st.<\/p>\n

What you are selling is reassurance<\/strong>.<\/p>\n

It’s the most fundamentally basic of situations to sell within. And you’re only job right now is to resonate and connect with people on their problems.<\/p>\n

When people hunt down medical people we think that they want our Mackenzie exercises and our Mulligan techniques and they’ve never, ever, ever wanted that. EVER.<\/p>\n

That was just a feature of delivering the thing that they’ve always wanted. Assurance, outcome, certainty, confidence.<\/strong><\/p>\n

They want peace of mind and to know that they’re problem is fixable. And if you can wrap your head around that, patients will love you for it.<\/p>\n

You won’t need fancy sales or marketing techniques, you just need to understand what people want right now, what they need.<\/p>\n

One of the key things I’ve learned through my career is if you can answer these questions for a patient…<\/p>\n