{"id":190,"date":"2015-01-26T08:28:12","date_gmt":"2015-01-26T08:28:12","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=190"},"modified":"2015-01-26T08:53:39","modified_gmt":"2015-01-26T08:53:39","slug":"how-to-swap-price-shoppers-for-value-shoppers-meaning-higher-prices-and-more-profit-at-your-pt-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-swap-price-shoppers-for-value-shoppers-meaning-higher-prices-and-more-profit-at-your-pt-clinic\/","title":{"rendered":"How To Swap Price Shoppers For Value Shoppers Meaning Higher Prices And More Profit At Your PT Clinic"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

\u201cPaul, I\u2019ve no idea what a follow up marketing system is, never mind how long it should be – can u enlighten me please?\u201d.\n <\/p><\/blockquote>\n

Hmm.<\/p>\n

This seemed like an odd question considering how much I\u2019ve talked about this recently.<\/p>\n

(Perhaps he\u2019s new to the list). <\/p>\n

Anyways, in case you are too, here are a few things about a marketing follow up system that every pt clinic owner would profit from:<\/p>\n

1.) It should let you continue a relationship with someone long after they first visited your website, phoned your clinic, or saw your ad – and involve relentless follow up for at least 30 days.<\/p>\n

2.) It should be automated when possible (meaning you do non of it). <\/p>\n

3.) It should be “scalable” – meaning you can pay for more ads and the same system will continue to do the work for you – no matter how many people enter in it – producing more patients at the other end.<\/p>\n

(I sometime call that a \u201cpipeline\u201d of patients).
\n
\nAnd it should be made up of these 5 vital parts – cogs, if you like:<\/strong><\/p>\n

===<\/p>\n

* Adverts that have a reason to respond TODAY.<\/p>\n

* Irresistible offers or the offer of free valuable information – like \u201cbait\u201d.<\/p>\n

* Data capture (of: name, phone number, email address – ideally, physical address too). <\/p>\n

* Follow up UNTIL conversion to paying patient has taken place – using all of the following: phone call, emails, direct mail (postcards etc).<\/p>\n

* A way to maximise cash value after conversion (i.e. by using email marketing or postcards). <\/p>\n

===<\/p>\n

And how long should the follow up system go on for?<\/p>\n

As long as it takes to get them to say \u201cyes\u201d. <\/p>\n

(Something most pt\u2019s are not willing to do).<\/p>\n

See, a follow up system, what it does is simply this:<\/p>\n

It answers questions. <\/p>\n

As well as knocks over any obstacles that patients have about going to see a pt. <\/p>\n

And because many people will \u201caccept pain\u201d for weeks, months (and even years) before doing something about it i.e. paying to have it solved, *18 months* isn\u2019t out of the question. <\/p>\n

An e.g:<\/p>\n

Right now, my \u201cback pain\u201d follow up system (which features emails, phone calls and direct mail pieces) lasts for 6 months. <\/p>\n

(To join it for yourself : click here<\/a>)<\/p>\n

My goal by the end of the year is have it to *12 months*. <\/p>\n

And then to *18* months.<\/p>\n

And then to two years. <\/p>\n

And so on.<\/p>\n

Because I know that most people\u2019s back pain isn\u2019t going anywhere. <\/p>\n

So the longer that I hang in with them, answering questions and providing helpful information, the more chance I have of being the pt they say \u201cyes\u201d too. <\/p>\n

More:<\/p>\n

With a follow up system like this, it also means I\u2019m not at the mercy of price shoppers too. <\/p>\n

See, I want \u201cvalue\u201d shoppers. <\/p>\n

And sometimes people just need a little more information before they see the value of what you do. <\/p>\n

It\u2019s your job to create a system that gives it to them. <\/p>\n

Then bill \u2018em for it when they show up! <\/p>\n

All right, that\u2019s it for today. <\/p>\n

\u201cStrategy call\u201d application info is here:<\/p>\n

– Let Me Talk To Paul About My Biggest Marketing Challenge >>> <\/a><\/p>\n

Or, reply with any questions you want answering. <\/p>\n

Paul Gough. <\/p>\n

===<\/p>\n

Note to physical therapist looking for marketing ideas:<\/p>\n

Click here to join Pauls email list and get Marketing ideas and strategies for you pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>