{"id":1880,"date":"2020-03-19T19:35:23","date_gmt":"2020-03-19T19:35:23","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1880"},"modified":"2020-03-19T19:35:23","modified_gmt":"2020-03-19T19:35:23","slug":"never-forget-what-youre-actually-selling","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/never-forget-what-youre-actually-selling\/","title":{"rendered":"Never Forget What You\u2019re Actually Selling\u2026"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1880&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Never Forget What You\\u2019re Actually Selling\\u2026&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<div>\n<p class=\"p1\">This week I\u2019m taking you back to an episode of the show that was recorded live from a Mastermind event I held in Dublin, Ireland where I share with a room full of clinic owners why patients REALLY drop-off, and how to keep them on schedule:<\/p>\n<div>\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-dibtdedlp3s69e7803b357e2986696734\">\n<span class=\"arve-inner\"><br \/>\n<span class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 625 \/ 352\"><br \/>\n<span class=\"arve-ar\" style=\"padding-top:56.320000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-dibtdedlp3s69e7803b357e2986696734\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/DIbtDeDLp3s?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DIbtDeDLp3s?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe><\/p>\n<p><\/span><\/p>\n<p><\/span><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/never-forget-what-youre-actually-selling\\\/#arve-youtube-dibtdedlp3s69e7803b357e2986696734\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/DIbtDeDLp3s?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.youtube.com\/watch?v=DIbtDeDLp3s&amp;feature=youtu.be\">Watch the show here.<\/a><\/span><\/p>\n<p class=\"p2\"><b>\u00a0<\/b><b>On the show I cover:<\/b><\/p>\n<p class=\"p2\">* How to communicate with patients when they come to the end of their treatment plan<\/p>\n<p class=\"p2\">* What apple and the World&#8217;s most successful businesses do to keep people coming back<\/p>\n<p class=\"p2\">* Why patients REALLY pay for Physical Therapy<\/p>\n<p class=\"p2\">* How patients make purchase decisions<\/p>\n<p class=\"p2\">* How to help your staff keep patients on schedule<\/p>\n<p class=\"p2\">* And so much more on this episode of the Paul Gough Physic Rooms Show&#8230;<\/p>\n<p class=\"p2\"><span class=\"s2\"><a href=\"https:\/\/www.youtube.com\/watch?v=DIbtDeDLp3s&amp;feature=youtu.be\">Click here to watch it\u00a0<\/a><\/span>&#8211; then hit the big red <a href=\"https:\/\/www.youtube.com\/channel\/UCFRPdBgTAvHlMrZjBRdxFuQ\"><span class=\"s2\">SUBSCRIBE<\/span><\/a> button on <a href=\"https:\/\/www.youtube.com\/channel\/UCFRPdBgTAvHlMrZjBRdxFuQ\"><span class=\"s2\">my Youtube Channel<\/span><\/a>. I release footage daily including videos training my staff and other clinic owners from all around the world &#8211; so hit subscribe so you don&#8217;t miss out, this could be the perfect time to watch, learn and share with your team to help communicate with patients better.<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.youtube.com\/watch?v=DIbtDeDLp3s&amp;feature=youtu.be\">Enjoy the show<\/a><\/span><span class=\"s3\">.<\/span><\/p>\n<p class=\"p2\">Sincerely,<\/p>\n<p class=\"p2\">Paul Gough<\/p>\n<\/div>\n<div>\n<p>Check out Paul\u2019s\u00a0Best Selling\u00a0Books for Physical Therapists on Marketing, Hiring and Selling:<\/p>\n<p><a href=\"https:\/\/www.paulgough.com\/books\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.paulgough.com\/books<\/a><\/p>\n<p>For more PT Business Education Material:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education &gt;&gt;&gt;<\/a><\/p>\n<p>Connect with Paul Gough on Social Media:<\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.facebook.com\/ThePaulGough\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Facebook<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.instagram.com\/thepaulgough\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Instagram<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/twitter.com\/thepaulgough\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Twitter<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.paulgough.com\/podcast\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">The Physical Therapy Business School Podcast<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy\u00a0Habit.\u00a0He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms \u2013 a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners\u00a0all across\u00a0America and around the world to get more cash pay patients using his proven systems.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This week I\u2019m taking you back to an episode of the show that was recorded live from a Mastermind event I held in Dublin, Ireland where I share with a room full of clinic owners why patients REALLY drop-off, and how to keep them on schedule: &nbsp; Watch the show here. \u00a0On the show I&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/never-forget-what-youre-actually-selling\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[88,92,75,85,83,80,86,87,84,95],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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