{"id":1866,"date":"2020-02-28T15:25:27","date_gmt":"2020-02-28T15:25:27","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1866"},"modified":"2020-02-28T15:25:27","modified_gmt":"2020-02-28T15:25:27","slug":"the-importance-of-setting-patient-expectations","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-importance-of-setting-patient-expectations\/","title":{"rendered":"The Importance Of Setting Patient Expectations\u2026"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1866&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;The Importance Of Setting Patient Expectations\\u2026&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p>&#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=oqUisbqsf_g&amp;feature=youtu.be\">Watch and hit SUBSCRIBE to the latest episode of the show here\u00a0<\/a><\/p>\n<p>In this episode of the show I talk to my clinic\u2019s staff about the importance of setting &#8211; or as is often the case &#8211; RE-setting patient expectations:<\/p>\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-oquisbqsf_g69e3a24b2fe5a618990963\">\n<span class=\"arve-inner\"><br \/>\n<span class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 625 \/ 352\"><br \/>\n<span class=\"arve-ar\" style=\"padding-top:56.320000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-oquisbqsf_g69e3a24b2fe5a618990963\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/oqUisbqsf_g?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oqUisbqsf_g?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe><\/p>\n<p><\/span><\/p>\n<p><\/span><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/the-importance-of-setting-patient-expectations\\\/#arve-youtube-oquisbqsf_g69e3a24b2fe5a618990963\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/oqUisbqsf_g?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=oqUisbqsf_g&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Click here to watch it.\u00a0<\/a><\/p>\n<p>A lot of people talk about the\u00a0&#8220;importance of communication&#8221;\u00a0with patients &#8211; but I think what should be communicated by those who say that, is that the purpose of getting better at communication, is to ultimately change their expectations.<\/p>\n<p>One is <strong>&#8220;what to do&#8221;<\/strong> &#8211; the other is <strong>&#8220;how to do it&#8221;.\u00a0<\/strong><\/p>\n<p>If you look at people&#8217;s lives, anywhere they are\u00a0unhappy;\u00a0it is mostly caused by EXPECTATIONS not being met.<\/p>\n<p>Look at your practice, anywhere there&#8217;s an unhappy patient, it&#8217;s usually because EXPECTATIONS have not been met.<\/p>\n<p>This episode comes on the back of birth of my son, Grayson Edward Gough, and I share with my team some real-life examples of how MY own expectations were not met in the 48 hours in hospital&#8230;<\/p>\n<p>&#8230;and,\u00a0how that led to a level of frustration, that ultimately led to us talking more about how they made us feel &#8211; rather than the great clinical care that was actually provided.<\/p>\n<p>As I ALWAYS say,\u00a0clinical skills get you started, but they also get you stuck.<\/p>\n<p>All of the clinical skills will not change the EXPECTATION issues that your patients carry with them; you can only do that by truly understanding their INTERNAL needs and if you do that, you get the chance to fix their external needs (such as their knee pain).<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=oqUisbqsf_g&amp;feature=youtu.be\">&#8211; Watch the show here.\u00a0<\/a><\/p>\n<p>Here&#8217;s what I cover on this episode:<\/p>\n<p>* How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake that p*ssed\u00a0my girlfriend Natalie off something rotten<\/p>\n<p>* How NOT to communicate with patients when they&#8217;re frustrated<\/p>\n<p>* How to communicate with patients so they don&#8217;t ever get frustrated&#8230;<\/p>\n<p>* Why most people&#8217;s issues are EXPECTATIONS issues &#8211; and how to ensure they get met whether on the phone or in the treatment room<\/p>\n<p>* And so much more on this episode of the Paul Gough\u00a0Physio\u00a0Rooms show&#8230;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=oqUisbqsf_g&amp;feature=youtu.be\">Click here to watch it\u00a0<\/a>&#8211; then be sure to hit the big red <a href=\"https:\/\/www.youtube.com\/channel\/UCFRPdBgTAvHlMrZjBRdxFuQ\">SUBSCRIBE button on my\u00a0Youtube\u00a0Channel<\/a>. I release footage of training my staff and other clinic owners from all around the world daily &#8211; so hit <a href=\"https:\/\/www.youtube.com\/channel\/UCFRPdBgTAvHlMrZjBRdxFuQ\">subscribe<\/a> so you don&#8217;t miss out!<\/p>\n<p>Enjoy the show.<\/p>\n<p>Sincerely,<\/p>\n<p>Paul Gough<\/p>\n<p>Check out Paul\u2019s\u00a0Best Selling\u00a0Books for Physical Therapists on Marketing, Hiring and Selling:<\/p>\n<p><a href=\"https:\/\/www.paulgough.com\/books\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.paulgough.com\/books<\/a><\/p>\n<p>For more PT Business Education Material:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education &gt;&gt;&gt;<\/a><\/p>\n<p>Connect with Paul Gough on Social Media:<\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.facebook.com\/ThePaulGough\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Facebook<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.instagram.com\/thepaulgough\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Instagram<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/twitter.com\/thepaulgough\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Twitter<\/a><\/p>\n<p>\u2013\u00a0<a href=\"https:\/\/www.paulgough.com\/podcast\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">The Physical Therapy Business School Podcast<\/a><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy\u00a0Habit.\u00a0He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms \u2013 a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners\u00a0all across\u00a0America and around the world to get more cash pay patients using his proven systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Watch and hit SUBSCRIBE to the latest episode of the show here\u00a0 In this episode of the show I talk to my clinic\u2019s staff about the importance of setting &#8211; or as is often the case &#8211; RE-setting patient expectations: Click here to watch it.\u00a0 A lot of people talk about the\u00a0&#8220;importance of communication&#8221;\u00a0with&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-importance-of-setting-patient-expectations\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[79,88,75,85,90,80,91,87,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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