{"id":1828,"date":"2019-09-14T08:25:02","date_gmt":"2019-09-14T07:25:02","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1828"},"modified":"2019-09-10T16:28:34","modified_gmt":"2019-09-10T15:28:34","slug":"sales-book-for-physical-therapists-why-patients-really-say-no","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/sales-book-for-physical-therapists-why-patients-really-say-no\/","title":{"rendered":"Sales Book For Physical Therapists: Why Patients Really Say “No”"},"content":{"rendered":"\n\n
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This is an excerpt from Chapter 6 of my Best Selling Sales Book for Physical Therapists<\/strong><\/em>, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.<\/em><\/a><\/p>\n

\"\"<\/p>\n

“Broadly speaking, there\u2019s only ever one reason that people say \u201cno\u201d to hiring you and that is a lack of trust. This lack of trust causes patients to feel like the investment they need to make with you is a risky one and so they\u2019ll tell you it\u2019s something like money or time.<\/p>\n

It\u2019s nearly always thoughts that create feelings, and once a feeling of doubt is created (because of a lack of trust), what they\u2019ll do next is tell you something like you\u2019re too expensive or money is the issue. They do that to protect themselves from an impending bad decision.<\/p>\n

But it is rarely about the actual availability of money; it is almost always how comfortable they are spending it. If you don\u2019t believe me, just look at how much debt people are in right now. They feel so comfortable spending it that they\u2019re willing to borrow it to get whatever it is they want.<\/p>\n

My point? Money isn\u2019t the underlying issue. They can get their
\nhands on it if they want to. Most actually have it to spend, they just choose to spend it elsewhere. If they\u2019re not willing to spend money with you like they are other people, it\u2019s because they don\u2019t feel comfortable doing so. There\u2019s distrust that is getting in the way.”<\/p>\n

Continued on page 81…<\/a><\/p>\n

Paul Gough\u2019s Sales Book for Physical Therapists \u2013<\/strong>
\n\u201cTo Sell Is Healthy\u201d is OUT NOW!<\/strong><\/h2>\n

To get your copy go here now: www.physicaltherapysalesbook.com<\/a><\/strong><\/p>\n

NOTE:<\/strong> If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to: www.physicaltherapysalesbook.com <\/a><\/strong>choose purchase OPTION 2 <\/strong>to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong>\u00a0\u2013 and use the hashtag\u00a0#paulsalesbook<\/strong>\u00a0when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

===<\/p>\n

Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: <\/strong>https:\/\/www.paulgough.com\/tour<\/a><\/p>\n

Subscribe to my YouTube Channel for Daily Videos:<\/strong>\u00a0here<\/a><\/p>\n

Check out Paul’s No.1 Best Selling Physical Therapy Business Books: <\/strong>www.paulgoughbooks.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Chapter 6 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here. “Broadly speaking, there\u2019s only ever one reason that people say \u201cno\u201d…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nSales Book For Physical Therapists: Why Patients Really Say "No" | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/sales-book-for-physical-therapists-why-patients-really-say-no\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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