{"id":182,"date":"2015-01-25T15:45:34","date_gmt":"2015-01-25T15:45:34","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=182"},"modified":"2015-01-25T15:47:30","modified_gmt":"2015-01-25T15:47:30","slug":"182","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/182\/","title":{"rendered":"Google Adwords – How To Avoid Blowing Through A $1000 Budget In A Week"},"content":{"rendered":"\n\n
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Sometimes I get questions from pt\u2019s asking me about if \u201cgoogle adwords\u201d actually works. <\/p>\n

Should they do it? <\/p>\n

Or, just stick to the free listings like what everyone else does? <\/p>\n

In short, here\u2019s the very latest email reply I\u2019ve had on this topic:<\/p>\n

===<\/p>\n

\u201cMy biggest problem is I have few marketing skills. <\/p>\n

So I tried Google ads pay per click for a week – but I had to discontinue it because it seemed like more people clicking but no one was calling except telemarketers.\u201d<\/p>\n

– Brian. Portland, Oregon. <\/p>\n

===<\/p>\n

\u201cAlas!\u201d<\/p>\n

A common problem.<\/p>\n

So let\u2019s chat about this. <\/p>\n

See, \u201cpaid for\u201d google advertising, it DOES work. <\/p>\n

\u2026but only if you\u2019re doing it in a certain way. <\/p>\n

And that way is to run google ads (any ads) with the goal of capturing people\u2019s contact details – in exchange for some valuable information, like a free tips report on ways to end back pain. <\/p>\n

(This is called \u201cdirect response marketing\u201d). <\/p>\n

Yet, what most pt\u2019s do is they set up the google ad\u2019s account (or have someone do it for them), apply a budget of, say, $300-400 dollars a week – and blow through it in a day without getting any calls or inquiries. <\/p>\n

(\u2018xcept, from telemarketers).<\/p>\n

Why? <\/p>\n

Simple. <\/p>\n

The ads are sending people to their main website. <\/p>\n

Which, for most pt\u2019s, isn\u2019t written well enough to motivate people to take action immediately. <\/p>\n

Nor does it offer any compelling reason to leave contact details to let any follow up take place.<\/p>\n

Sure, some will display a free \u201cebook\u201d\u2026<\/p>\n

But even the benefit of something FREE, needs to be sold hard. <\/p>\n

What\u2019s worse, most google adverts run right to the home page of that website. <\/p>\n

Why so bad? <\/p>\n

Because as a general rule, you\u2019ve got *7* seconds to give people the information they came looking for – or they\u2019re leaving your site!<\/p>\n

If you\u2019re running paid for google ad words – the very least you\u2019ve got to do is send them to a webpage RICH in content and loaded with helpful information about the topic they searched for i.e. back pain, showing them precisely how you can solve their specific problem. <\/p>\n

(A skilled copywriter is needed).<\/p>\n

The next thing you\u2019ve got to do is give them a reason to respond – right from that page. <\/p>\n

It could be a simple form to fill out\u2026<\/p>\n

\u2026A SPECIFIC 800 free number to call to \u201cget seen quicker\u201d. <\/p>\n

Or, the most profitable way, ask the visitor to enter their name, phone number and email address and in return you\u2019ll send out a very helpful \u201ctips\u201d report featuring all the best ways to end back pain. <\/p>\n

(Of which, YOUR service is one of them).<\/p>\n

Doing it this way gives you a chance to get on the phone next day to ask more about what that person needs\u2026.<\/p>\n

Maybe even get their full address and send out some more information by post – something like a postcard or a compelling sales letter which shows off your service even more. <\/p>\n

(Ideally, using an Automated \u201cfollow up\u201d Marketing System).<\/p>\n

Follow this strategy and you\u2019ve got much more of a chance of turning a profit from using google ads. <\/p>\n

All right. <\/p>\n

\u2018nuff said?<\/p>\n

Or do you want to know some more on how to get the best out of google ads? <\/p>\n

If so, Hit Reply with your questions, or use this link to set up a Free Strategy Call with me, here:<\/p>\n

Let Me Talk To Paul On The Phone And Have My Biggest Marketing Challenges Solved For Me >>><\/a> <\/p>\n

Paul.<\/p>\n

To receive regular Pt marketing ideas like this, sign up to Paul’s email list. Do that here:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>