{"id":1792,"date":"2019-05-17T11:01:21","date_gmt":"2019-05-17T10:01:21","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1792"},"modified":"2019-05-17T11:01:25","modified_gmt":"2019-05-17T10:01:25","slug":"how-to-avoid-being-and-average-physical-therapist","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-avoid-being-and-average-physical-therapist\/","title":{"rendered":"How Do You Avoid Becoming Another Average Physical Therapist?"},"content":{"rendered":"\n\n
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So I\u2019m back at my office in Orlando today\u2026<\/p>\n\n\n\n

\u2026just returned from a 10 day trip back to the UK to check in on my clinic AND, host a mastermind meeting attended by the UK and Europe\u2019s top Clinic owners. <\/p>\n\n\n\n

\"\"
UK and Europe’s Top Clinic Owners –
Learning from my clinic’s team at a recent Mastermind Event.<\/figcaption><\/figure>\n\n\n\n

So what can I share with you today to help you? <\/p>\n\n\n\n

How about this\u2026<\/p>\n\n\n\n

Just this morning one of my team members had a conversation with a clinic owner from Mississippi\u2026<\/p>\n\n\n\n

The general frustration that this clinic owner had when he spoke to us was that he didn\u2019t want to be just another \u201caverage Physical Therapist\u201d.<\/p>\n\n\n\n

The question he asked was this:<\/strong><\/p>\n\n\n\n

\u201cWhat do I need to do to avoid
being yet another ‘average’ Physical Therapist?\u201d<\/em><\/strong><\/p>\n\n\n\n

The answer is not what you think\u2026<\/p>\n\n\n\n

See, every Physical Therapy clinic owner thinks that the secret to being an above average clinic owner is to GET MORE SKILLS. <\/strong><\/p>\n\n\n\n

And, yet, no matter how many dry needling or massage qualifications a clinic owner gets, their profits are still “average”. <\/p>\n\n\n\n

So what is the secret? <\/strong><\/p>\n\n\n\n

It\u2019s actually in the way you are positioned. <\/strong><\/p>\n\n\n\n

If you are positioned like all of the other Physical Therapists, you\u2019ll be looked at as similar if not the same as most of them. <\/p>\n\n\n\n

By definition, you will be another “average Physical Therapist”. <\/p>\n\n\n\n

Positioning is the result of the Marketing that you do (or don’t do). <\/p>\n\n\n\n

Positioning allows you to become a LEADER of a specific field such as sports injuries, back pain or instantly thought as someone who helps people with balance and falls issue. <\/p>\n\n\n\n

Positioning allows people to look at you (before they even meet you) and conclude for themselves that you are the obvious EXPERT in the field that they have their problem. <\/p>\n\n\n\n

Most clinic owners NEVER grasp this. <\/p>\n\n\n\n

If they do any marketing whatsoever it is usually one \u201caverage\u201d ad after another, talking about their experience, their credentials, their friendly service or their private treatment rooms. <\/p>\n\n\n\n

Yet, no matter many times they run the ad, the response rarely changes, and if they do get a call it’s usually from people who don’t see their value. <\/p>\n\n\n\n

Lesson?<\/strong><\/p>\n\n\n\n

You can not build a profitable business if your POSITIONING isn’t right. <\/p>\n\n\n\n

Want some help to improve your positioning in your community? <\/p>\n\n\n\n

If so, go here to book a call with one of my team: <\/strong><\/p>\n\n\n\n