{"id":1778,"date":"2019-03-28T12:34:03","date_gmt":"2019-03-28T12:34:03","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1778"},"modified":"2019-03-28T12:34:05","modified_gmt":"2019-03-28T12:34:05","slug":"advice-from-the-greatest-showman-on-marketing-your-pt-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/advice-from-the-greatest-showman-on-marketing-your-pt-clinic\/","title":{"rendered":"Advice from The Greatest Showman (on Marketing your PT Clinic)"},"content":{"rendered":"\n\n
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I read a great little book at the weekend\u2026 <\/p>\n\n\n\n

It was by the worlds Greatest Showman – PT Barnum (the original).<\/p>\n\n\n\n

The book was about his Golden Rules for Money Making and I was pleasantly surprised to see that one of the Rules involved Advertising. <\/p>\n\n\n\n

His exact line is:<\/p>\n\n\n\n

\u201cA business must be known
in someway (Marketing) – else how
can they expect to be
supported by customers\u201d. <\/em><\/strong><\/p>\n\n\n\n

It\u2019s very simple advice. <\/p>\n\n\n\n

(The best advice usually is).<\/p>\n\n\n\n

And yet, what you often find in the PT Profession is an idea that it\u2019s ok to start a business and somehow violate the obvious rule that if you want someone to spend money with you – they must first know you exist. <\/p>\n\n\n\n

There’s more and more money spent on another CEU\/CLINICAL SKILL\u2026 but zero spent on how anyone finds out that skill even exists. <\/p>\n\n\n\n

What keeps most clinics stuck where they are now is the erroneous belief that word of mouth will be their best source of people supporting their business growth. <\/p>\n\n\n\n

But is it really the best way to grow? <\/p>\n\n\n\n

I\u2019d put it to you that if you\u2019re two years into starting your business then RELYING upon word of mouth is the reason you\u2019re stuck with a case load volume that has flatlined\u2026<\/p>\n\n\n\n

And, if you\u2019re not at two years in yet, your current reliance on word of mouth will be the reason you will get stuck. <\/p>\n\n\n\n

So what else can you do other than give out business cards and hope you get a call? <\/p>\n\n\n\n

Well, the best place to start is with what you actually want to make\u2026<\/p>\n\n\n\n

As in, if you want to make $100k, start there and work backwards\u2026<\/p>\n\n\n\n

Plot, month by month how many phone calls you need to get to cover that amount and then look at how many calls you need if you raised your rates and\/or increased the amount people spend with you. <\/p>\n\n\n\n

From that point, and only that point, is it time to consider what marketing activity you should do. <\/p>\n\n\n\n

Based upon your available budget you could consider something like Google Ads, Newspapers, doing a community event or getting to a 5K run. <\/p>\n\n\n\n

Next, consider who <\/strong>is your perfect patient and then ask yourself if they’ll see you, if you advertise there.<\/p>\n\n\n\n

All of this is called PLANNING.<\/strong><\/p>\n\n\n\n

It sure beats spending another day staring at the phone\u2026 hoping… wishing\u2026 praying\u2026 that those business cards you gave out will come to fruition. <\/p>\n\n\n\n

And guess what?<\/p>\n\n\n\n

Right now we\u2019re giving away a completely FREE Marketing Plan Strategy Call <\/strong>to P.T clinic owners who want some help to first get a plan – and then execute that plan. <\/p>\n\n\n\n

Go here to claim your free 60 minute Marketing Plan Strategy Call: <\/strong><\/p>\n\n\n\n