{"id":1738,"date":"2018-12-17T16:55:40","date_gmt":"2018-12-17T16:55:40","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1738"},"modified":"2018-12-18T10:48:48","modified_gmt":"2018-12-18T10:48:48","slug":"physical-therapy-hiring-book-the-structure-of-all-world-class-companies","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-hiring-book-the-structure-of-all-world-class-companies\/","title":{"rendered":"Physical Therapy Hiring Book: “The Structure Of All World-Class Companies”"},"content":{"rendered":"\n\n
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This is an excerpt from Chapter 3 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists<\/strong><\/em>,\u00a0\u201cThe Physical Therapy Hiring Solution \u2013 How To Recruit, Hire & Train World-Class People You Can Trust\u201d.<\/a><\/em><\/p>\n

\"\"<\/a><\/p>\n

“I remember a call I had with a clinic owner who reached out to me saying they had a \u201cmarketing problem\u201d. The owner told me that he was the one doing the marketing for the clinic, so I asked him what his commitment to marketing was. He said, \u201c$2000 per month.\u201d I said, \u201cno, what\u2019s your real commitment \u2013 how much time do you invest? He said, \u201c5-6 hours, or whenever I get chance.\u201d<\/p>\n

Now after doing this exercise with him, I said, \u201cyou do have a marketing problem – the problem is no one is doing any marketing!\u201d I explained that, if he simply gave the same time and commitment to marketing as he does operations, he wouldn\u2019t have a problem.<\/p>\n

I then asked how long his clinic had been stuck for, and he said over two years. I asked why he hadn\u2019t employed a full-time marketer, and he told me it was because he couldn\u2019t afford it. Why couldn\u2019t he afford it?<\/p>\n

Because he was overstaffed. He\u2019d employed more and more admin, expecting that they\u2019d always be able to keep growing on the word of mouth stuff that they were relying on heavily.<\/p>\n

And, of course, he thought like most clinic owners do that one of those admin staff members would step up and take over the clinics marketing or manage the social media channels. Marketing box checked. As for sales? Well, the ignorant assumption in health care is that the service somehow sells itself and so almost everyone overlooks needing to have someone in a seat who can talk about money and overcome objections to it.<\/p>\n

The reality is that this is how most clinics are structured and is also why they\u2019re stuck. There\u2019s no understanding of what it actually takes to grow a company that is strong and stable – one that grows efficiently and profitably…”<\/p>\n

Continued on page 44… go here to keep reading.<\/a><\/p>\n

Paul Gough\u2019s Hiring Book for Physical Therapists \u2013<\/strong>
\n\u201cThe Physical Therapy Hiring Solution\u201d is OUT NOW!<\/strong><\/h2>\n

To get your copy go here now:\u00a0www.paulshiringbook.com<\/a><\/strong><\/p>\n

NOTE:<\/strong>\u00a0If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to\u00a0www.paulshiringbook.com<\/a><\/strong>\u2013\u00a0choose purchase OPTION 2\u00a0<\/strong>to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong>\u00a0\u2013 and use the hashtag\u00a0#paulshiringbook<\/strong>\u00a0when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

\u2013\u00a0Facebook<\/a>
\n\u2013\u00a0Instagram<\/a>
\n\u2013\u00a0Twitter<\/a>
\n\u2013\u00a0The Physical Therapy Business School Podcast<\/a>
\n\u2013\u00a0LinkedIn<\/a>
\n\u2013\u00a0YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Chapter 3 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists,\u00a0\u201cThe Physical Therapy Hiring Solution \u2013 How To Recruit, Hire & Train World-Class People You Can Trust\u201d. “I remember a call I had with a clinic owner who reached out to me saying they had a \u201cmarketing…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"\nPhysical Therapy Hiring Book: "The Structure Of All World-Class Companies" | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-hiring-book-the-structure-of-all-world-class-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physical Therapy Hiring Book: "The Structure Of All World-Class Companies" | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"This is an excerpt from Chapter 3 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists,\u00a0\u201cThe Physical Therapy Hiring Solution \u2013 How To Recruit, Hire & Train World-Class People You Can Trust\u201d. “I remember a call I had with a clinic owner who reached out to me saying they had a \u201cmarketing…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-hiring-book-the-structure-of-all-world-class-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T16:55:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-18T10:48:48+00:00\" 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