{"id":172,"date":"2015-01-23T07:44:46","date_gmt":"2015-01-23T07:44:46","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=172"},"modified":"2015-01-23T10:16:10","modified_gmt":"2015-01-23T10:16:10","slug":"declining-insurance-reimbursements-what-a-small-town-pt-clinic-can-do-to-fight-back","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/declining-insurance-reimbursements-what-a-small-town-pt-clinic-can-do-to-fight-back\/","title":{"rendered":"Declining Insurance Reimbursements – What A Small Town PT Clinic Can Do To Fight Back"},"content":{"rendered":"\n\n
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Let me tell you a story.<\/p>\n

A few years back now, my clinics profit was completely at the mercy of a few big insurance companies, who, because they continued to drop fees and reimbursements, made it harder and harder for me to make a living that my skills deserved.<\/p>\n

It meant I was working twice as hard, just to take home the same pay cheque, not to mention seeing less and less of my family.<\/p><\/blockquote>\n

Is that the kind of problem you\u2019re having in your business right now????<\/p>\n

You know what I mean\u2026<\/p>\n

Working more hours, feeling more rushed and spending less time with patients (and family), and all the while watching your clinic profit flat line!<\/p>\n

(I used<\/em> to feel\u00a0just like that too).<\/p>\n

And at first, I thought I had no choice but to do like everyone else did (and is still doing), and accept it.<\/p>\n

But thanks to everything I learned in the seminar halls of the USA, I figured out how to move my clinic away from becoming a \u201cstarving insurance slave\u201d, to one that is able to generate 85-90% of it\u2019s own patients every month<\/p>\n

– AND –<\/p>\n

Ask for cash upfront.<\/p>\n

And the way I see it, if decreasing insurance reimbursements are affecting your profits, you\u2019ve got three options:<\/p>\n

1.) Do nothing and accept hassle and crap from insurance companies who don\u2019t value what you do<\/strong><\/p>\n

99% of pt\u2019s will accept this and do it despite the insurance companies continuing to make millions of dollars in profit.<\/p>\n

Yet, isn\u2019t the whole idea of setting up your own business so that you could make your self rich, and not someone else?<\/p>\n

2.) Create an automated marketing system which delivers an *abundance* of new patients to your door\u00a0<\/strong><\/p>\n

This means you\u2019d be able to move from seeing, say, 40 patients per week, up towards 100 – and employ another pt and an assistant and let them do all of the work for you and increase profit that way \ud83d\ude09<\/p>\n

3.) Create an automated marketing system which delivers an *abundance* of new patients to your door – and set your own prices and demand CASH!<\/strong><\/p>\n

The idea is simple: have a situation where by more people call your clinic asking to work with YOU (than you have time for), meaning you can confidently begin to ask for cash and set your own prices because you WANT some of those people to say no, and go some where else.<\/p>\n

It\u2019s not for debate that at least 20% of everyone who you\u2019re seeing in clinic today WOULD transition to cash pay if you:<\/p>\n

a.) Told them and gave them the option.<\/p>\n

b.) Made the \u201creason why\u201d (they should pay cash) compelling enough. i.e. deliver a GOLD treatment option\/service – one that the insurance pay can\u2019t have and is far superior and includes many more benefits.<\/p>\n

It\u2019s a mathematical law of EVERY business, that there are always 2 out of every 10 people who want more than you\u2019re currently offering.<\/p>\n

Offer it to \u2018em.<\/p>\n

Give it to \u2018em.<\/p>\n

Then bill \u2018em. Instantly.<\/p>\n

Anyhow\u2026<\/p>\n

I assume that making the insurance companies (and now, the governments life easier), isn\u2019t what you want to do.<\/p>\n

So let\u2019s talk about options 2 and 3.<\/p>\n

The key word is *abundance*.<\/p>\n

An abundance of patients.<\/p>\n

An overflow.<\/p>\n

More than you need.<\/p>\n

Something you will achieve if you switch your marketing away from \u201cbrand awareness\u201d and chasing doctors all the time, to something called \u201cdirect response marketing\u201d.<\/p>\n

Doing so will be a game changer for you, your family, your clinics profits and will undoubtedly help you achieve your main business goal.<\/p>\n

Want to know more about how to use \u201cdirect response marketing\u201d to make more profit in your business?<\/p>\n

If so, look out for my next email to you when I’ll reveal all.\u00a0<\/strong><\/p>\n

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