{"id":1714,"date":"2018-09-25T10:04:17","date_gmt":"2018-09-25T09:04:17","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1714"},"modified":"2018-09-25T10:04:17","modified_gmt":"2018-09-25T09:04:17","slug":"marketing-frustrations-spending-more-money-trying-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-frustrations-spending-more-money-trying-to-fix-it\/","title":{"rendered":"Marketing Frustrations: Spending More Money Trying To Fix It"},"content":{"rendered":"\n\n
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Just a couple of days ago my coaching team had another one of these types of conversations:<\/p>\n

===<\/p>\n

“When I first started Google Ads I didn’t get much response. I assumed that the reason was that I wasn’t spending enough money.<\/strong><\/em><\/p>\n

I doubled my budget, and then again and again, and yet still there was no real improvement in the response I was getting.<\/strong><\/em><\/p>\n

After <\/strong>thre<\/strong>e <\/strong>months, I’d spent over $3700 and got nothing in return.<\/strong><\/em><\/p>\n

I thought that if I just spent more money on marketing that I could make it work.”<\/strong><\/em><\/p>\n

– Andrea Novack, PT, Arkansas.<\/strong><\/p>\n

===<\/p>\n

This type of conversation happens a LOT on our Free Marketing Plan Strategy calls…<\/a><\/p>\n

…PTs basically telling us that they THOUGHT\/ASSUMED that the way to solve their marketing problem was to spend more money on their marketing – even though it’s not working.<\/p>\n

Winning the lottery won’t fix<\/strong> an unhappy marriage and neither will spending more money on a marketing strategy that isn’t right.<\/p>\n

Getting up an hour earlier and going to bed an hour later won’t automatically solve the problems in your business.<\/p>\n

You just end up more TIRED while you are working on the wrong things and so the downward spiral begins.<\/p>\n

Work even harder, make more mistakes, get no results.<\/p>\n

Work even harder than harder, make more mistakes than before – still get no results.<\/p>\n

In the case of Andrea, it was a WEBSITE issue…<\/p>\n

To be more specific, it was a MESSAGE issue on her website…<\/p>\n

And to be even more specific, it was a lack of matching up the message in the Google Ad to the Website.<\/p>\n

Easy to fix – once you know how!<\/p>\n

And yet, this type of thing is happening day after day after day after day to clinic owners who will wrongly assume that Google “doesn’t work for them”.<\/p>\n

What’s the answer?<\/strong><\/p>\n

Have a PLAN in place BEFORE you spend any money on marketing.<\/strong><\/p>\n

When it comes to Marketing, if you do not have a PLAN for who you’re going to attract, what the message is, how many times they’ll need to see the message and many other factors that need to be considered when it comes to marketing your clinic, it really is doomed to fail.<\/p>\n

My proposal?<\/strong><\/p>\n

Take my offer of a Free Marketing Plan Strategy Call…<\/a><\/p>\n

Apply here:<\/strong><\/p>\n

– Click here to Book your Free Marketing Plan Strategy Call (40-60 Mins)<\/a><\/p>\n

We’ll spend 40-60 minutes with you explaining how to craft a marketing plan, show you what goes into a marketing plan and even explain where your marketing is based off all of the other clinics we help across the world.<\/p>\n

(Basically, answer the question of how do you stack up against your peers right now)<\/p>\n

The call is 100% free, all that we ask is that you’re open to the suggestions that we make and that you’ll actually do what we tell you to do.<\/p>\n

If you’re not in a position to make changes to your marketing or invest in it, then this might not be right for you right now.<\/strong><\/p>\n

However,<\/strong> if you ARE finally fed up with making little if any progress with your marketing – and you are ready to do something about it – please, apply for the call, I think you’ll pleasantly surprised at the CLARITY you will get from it.<\/p>\n

Click here to apply:<\/strong><\/p>\n

– Click here to Book your Free Marketing Plan Strategy Call (40-60 Mins)<\/a><\/p>\n

Sincerely<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h1>\n

Paul Gough\u2019s Marketing book for Physical Therapists \u2013
\n\u201cNew Patient Accelerator Method\u201d is OUT NOW!<\/h2>\n

To get your copy go here now:<\/strong>\u00a0www.paulsmarketingbook.com<\/a><\/p>\n

NOTE:<\/strong>\u00a0If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to\u00a0www.paulsmarketingbook.com<\/a>\u00a0\u2013\u00a0choose purchase OPTION 2<\/strong>\u00a0to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong>\u00a0\u2013 and use the hashtag\u00a0#paulsmarketingbook<\/strong>\u00a0when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

\u2013\u00a0Facebook<\/a>
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\n\u2013\u00a0The Physical Therapy Business School Podcast<\/a><\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just a couple of days ago my coaching team had another one of these types of conversations: === “When I first started Google Ads I didn’t get much response. I assumed that the reason was that I wasn’t spending enough money. 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