{"id":1697,"date":"2018-07-16T07:00:39","date_gmt":"2018-07-16T06:00:39","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1697"},"modified":"2018-07-10T13:32:26","modified_gmt":"2018-07-10T12:32:26","slug":"marketing-book-for-physical-therapists-why-you-dont-get-as-many-referrals-as-youd-like","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-book-for-physical-therapists-why-you-dont-get-as-many-referrals-as-youd-like\/","title":{"rendered":"Marketing Book For Physical Therapists: “Why You Don’t Get As Many Referrals As You’d Like”"},"content":{"rendered":"\n\n
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https:\/\/www.youtube.com\/watch?v=iCHNhg5Ydbk<\/a><\/p>\n

This is an excerpt from Chapter 9 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists<\/strong><\/em>,\u00a0\u201cNew Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic \u2013 In A Place Where Health Care Is Free (\u2026And, In One Of The Poorest Parts Of The Country)<\/a><\/em><\/p>\n

\"\"<\/p>\n

“Giving your patients information to give to their friends\u2019 works because it stops your patients from having to become \u201csalespeople\u201d for you. This is the biggest mistake most clinics make when asking for referrals \u2013 they are asking their patients to do the selling for them.\u00a0Chances are patients are telling their friends about you, but they often say the wrong things (they talk about what happens and not the outcome you deliver).<\/p>\n

Have you ever stopped to consider what people say about what we do? Picture the coffee shop conversation where a past patient is telling someone about you. The inevitable question is \u201cwhat\u2019s it like\u201d, or \u201cwhat do they do?\u201d, and if your patient starts to say things like \u201cwell, you have to take your clothes off\u201d, \u201che put his elbow in my back right at the point where it hurt\u201d, or \u201che stretched my leg into a position it has never been in before\u201d, they\u2019re hardly likely to call, are they? Compound that by how much it costs and they\u2019re very unlikely to call no matter how good your past patient\u2019s intentions are.<\/p>\n

They are saying the wrong things, which is why so many patients who tell you that they will \u201ctell everyone about you\u201d fail to get them to come and see you. They are simply saying the wrong things. That\u2019s what this system is designed to stop, therefore significantly increasing the likelihood that the potential patient has an accurate understanding of what you really do. If they have a better understanding of what you do they will make better and more confident decisions to hire you.<\/p>\n

So, the solution to more referrals from past patients is to give them information that they can pass along for you. The best part is, you already have it (from what you are using in your attraction ads). Now you just need to create a system whereby a patient\u2019s friend, colleague, or family member can get it from you.<\/p>\n

Think about what this would mean for your clinic: having someone who booked an appointment at your clinic today refer someone else to you within a few days from now. It is as close to \u201ctwo for one\u201d as you can get, and it really is an explosive way of growing your business, on autopilot, with as much leverage as possible, making it significantly easier for you to grow profitably.”<\/p>\n

…Continues on page 170.<\/a><\/p>\n

Paul Gough’s Marketing book for Physical Therapists –
\n“New Patient Accelerator Method” is OUT NOW!<\/h2>\n

To get your copy go here now:<\/strong> www.paulsmarketingbook.com<\/a><\/p>\n

NOTE:<\/strong> If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to www.paulsmarketingbook.com<\/a> – choose purchase OPTION 2<\/strong> to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong> – and use the hashtag #paulsmarketingbook<\/strong> when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

– Facebook<\/a>
\n– Instagram<\/a>
\n– Twitter<\/a>
\n– The Physical Therapy Business School Podcast<\/a>
\n– LinkedIn<\/a>
\n– YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Chapter 9 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists,\u00a0\u201cNew Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic \u2013 In A Place Where Health Care Is Free (\u2026And, In One Of The Poorest Parts Of The Country) “Giving your patients…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,37,34],"tags":[75,76,80,74],"yoast_head":"\nMarketing Book For Physical Therapists: "Why You Don't Get As Many Referrals As You'd Like" | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Here's a sneak peek from chapter 7 of my new physical therapy marketing book. 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