{"id":1690,"date":"2018-07-14T07:00:27","date_gmt":"2018-07-14T06:00:27","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1690"},"modified":"2018-07-10T12:18:07","modified_gmt":"2018-07-10T11:18:07","slug":"physical-therapy-marketing-book-patient-attraction-strategy-2-facebook","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-marketing-book-patient-attraction-strategy-2-facebook\/","title":{"rendered":"Physical Therapy Marketing Book: “Patient Attraction Strategy #2: Facebook”"},"content":{"rendered":"\n\n
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https:\/\/www.youtube.com\/watch?v=iCHNhg5Ydbk<\/a><\/p>\n

This is an excerpt from Chapter 7 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists<\/strong><\/em>,\u00a0\u201cNew Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic \u2013 In A Place Where Health Care Is Free (\u2026And, In One Of The Poorest Parts Of The Country)<\/a><\/em><\/p>\n

\"\"<\/p>\n

…”Let\u2019s move from \u201coffline\u201d to \u201conline\u201d. Facebook advertising is something that I\u2019ve been doing at my practice since the day it became an option, back in 2013.<\/p>\n

I\u2019ve since spent in excess of $100,000 on Facebook \u2013 and that\u2019s because it works! It is a platform that is difficult to hide from and I don\u2019t know many if any, niches or perfect patients that you wouldn\u2019t be able to find from advertising on Facebook. It\u2019s great for getting leads and raising general awareness of who you are and what you can to do help people.<\/p>\n

I primarily use Facebook ads to get leads and build my celebrity status and authority. It is not about selling things or asking people to commit to appointments. It is not about asking for likes or even worrying over things getting shared. It is all about positioning yourself and getting leads that will go through your Nurture System (discussed in\u00a0chapter\u00a010).<\/a><\/p>\n

To be clear, what we are talking about here is Facebook\u2019s paid for ad platform. It is NOT about posting status updates and images. It is about paying for your ads to be seen by the people in your target market. And that is what makes Facebook so special and unique. Facebook\u2019s ad platform allows for great targeting so it is very easy to find your perfect patient \u2013 you could easily find guys in their 30\u2019s who like to do CrossFit, or ladies in their 50\u2019s who want to be active and enjoy yoga.<\/p>\n

If you are in the postnatal back pain or pelvic floor niche, you could very easily find ladies who have just given birth or are about to. You could even talk to middle-aged children who are worried about their elderly parents falling. For all those reasons, Facebook cannot be ignored. I have mainly targeted ladies in their 50\u2019s and above. This allows me to write the message in the ad specifically for that person who are living with a certain type of problem\u00a0(\u2026an example of one of my best Facebook ads is in your resource kit www.paulgough\/resource<\/a>).<\/p>\n

…Continued on page 128.<\/a><\/p>\n

Paul Gough’s Marketing book for Physical Therapists –
\n“New Patient Accelerator Method” is OUT NOW!<\/h2>\n

To get your copy go here now:<\/strong> www.paulsmarketingbook.com<\/a><\/p>\n

NOTE:<\/strong> If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to www.paulsmarketingbook.com<\/a> – choose purchase OPTION 2<\/strong> to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong> – and use the hashtag #paulsmarketingbook<\/strong> when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

– Facebook<\/a>
\n– Instagram<\/a>
\n– Twitter<\/a>
\n– The Physical Therapy Business School Podcast<\/a>
\n– LinkedIn<\/a>
\n– YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Chapter 7 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists,\u00a0\u201cNew Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic \u2013 In A Place Where Health Care Is Free (\u2026And, In One Of The Poorest Parts Of The Country) …”Let\u2019s move from…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,37,34],"tags":[82,75,80,74],"yoast_head":"\nPhysical Therapy Marketing Book: "Patient Attraction Strategy #2: Facebook" | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Here's a sneak peak from chapter 7 of my new physical therapy marketing book. 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