{"id":1662,"date":"2018-07-09T14:45:02","date_gmt":"2018-07-09T13:45:02","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1662"},"modified":"2018-07-09T16:19:13","modified_gmt":"2018-07-09T15:19:13","slug":"physical-therapy-marketing-book-the-most-profitable-move-i-made-in-business","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-marketing-book-the-most-profitable-move-i-made-in-business\/","title":{"rendered":"Physical Therapy Marketing Book: “The Most Profitable Move I Made In Business”"},"content":{"rendered":"\n\n
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https:\/\/www.youtube.com\/watch?v=iCHNhg5Ydbk<\/a><\/p>\n

This is an excerpt from Chapter 4 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists<\/strong><\/em>, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country)<\/a><\/em><\/p>\n

\"\"<\/p>\n

“Switching my clinic\u2019s marketing to focus on cash pay patients was liberating for me \u2013 to exit the insurance system was easily the smartest and most profitable decision I ever made. I would recommend it to anyone.<\/p>\n

However, if you are mostly an insurance-based clinic as you read this, I am NOT suggesting that you immediately end all of the contracts you have with insurance companies. That would be reckless. However, what I am suggesting is that you give at least some thought to the impact that it would have on your business profits if you dropped 20% of the worst payers and replaced $85 reimbursements, (that take weeks to arrive in your bank) with $250 \u201cfee for service\u201d cash pay patients instead who either pay upfront or as they go.<\/p>\n

I\u2019ve got Accelerator Method students<\/a> all over the USA who have done exactly that. Let me introduce you to one of them, Kim Gladfelter of Physio-Fit in San Jose, Ca. Kim\u2019s average reimbursement from the insurance companies was something like $85, and her running costs were something like $82 per hour. It was almost impossible for Kim to sustain running a business on margins\u00a0so thin. Twelve months after implementing the Accelerator system in her practice, she had dropped many of those crappy insurance companies and swapped $85 reimbursements with cash-pay rates closer to $200 per visit. Not only is Kim significantly more profitable, her practice is seeing fewer patients and she also has a much better cash flow. Win-win.<\/p>\n

Now, here\u2019s a key point:<\/strong> it is important to have both profit and cash flow if you want to grow a sustainable business. I know a lot of insurance-based clinics who are \u201cprofitable\u201d on paper but never have any money. They are spending it on expenses faster than they are getting paid, living month to month hoping that the big check will arrive on time, sweating that all claims will get approved. All it takes is one screw up by the billing company you hired and you are in the hole, struggling to pay the wages at the end of the month. All of those problems disappear when you are getting paid at the time of service, or even better when you\u2019re paid up front for a 10-session plan of care.<\/p>\n

When it comes to building a physical therapy clinic, cash really is \u201cking\u201d<\/strong>.”<\/p>\n

Paul Gough’s Marketing book for Physical Therapists –
\n“New Patient Accelerator Method” is OUT NOW!<\/h2>\n

To get your copy go here now:<\/strong> www.paulsmarketingbook.com<\/a><\/p>\n

NOTE:<\/strong> If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you\u2019ll pay the same price, BUT, I\u2019ll be giving you some incredible bonuses for doing so\u2026 When you go to www.paulsmarketingbook.com<\/a> – choose purchase OPTION 2<\/strong> to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD\u2026<\/p>\n

Go here now to get your copy:<\/a>\"\"<\/a><\/p>\n

Connect with me on Social Media<\/strong> – and use the hashtag #paulsmarketingbook<\/strong> when you get the book and share your selfie so I can reach out personally to say thank you!<\/p>\n

– Facebook<\/a>
\n– Instagram<\/a>
\n– Twitter<\/a>
\n– The Physical Therapy Business School Podcast<\/a>
\n– LinkedIn<\/a>
\n– YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Chapter 4 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country) “Switching my…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,37,34],"tags":[77,75,76,74],"yoast_head":"\nPhysical Therapy Marketing Book: "The Most Profitable Move I Made In Business" | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Want to read an excerpt from chapter 4 of my new marketing book for physical therapists? 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