{"id":1646,"date":"2018-01-17T12:09:11","date_gmt":"2018-01-17T12:09:11","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1646"},"modified":"2018-01-17T12:09:24","modified_gmt":"2018-01-17T12:09:24","slug":"give-me-the-bad-news-please","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/","title":{"rendered":"Give Me The Bad News Please"},"content":{"rendered":"\n\n
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\"\"<\/p>\n

– Join Paul Gough’s Next 3 Day Marketing Plan Workshop: More Cash, More Profits 2018<\/a><\/p>\n

\u201cGive me the news – even the bad news\u2026<\/strong><\/em><\/p>\n

\u2026just don\u2019t let me read about it IN the news!\u201d<\/strong><\/em><\/p>\n

It\u2019s a quote that I told my staff at my physio clinics annual planning event recently…<\/p>\n

What does it mean?<\/p>\n

It means that I want my team to tell me how my clinic is doing – even if it is bad – before I find out about it the hard way.<\/strong><\/p>\n

What is the hard way?<\/p>\n

Finding out months after I would have had a chance to solve whatever the problem was.<\/p>\n

Think about it\u2026<\/p>\n

Most business owners find out the bad news – that their clinic did not produce as much profit in the last 12 months as was expected – usually, and often only when they sit in front of their accountant after the year is over.<\/strong><\/p>\n

What can you do about it then?<\/p>\n

The answer is nothing.<\/p>\n

The solution?<\/strong><\/p>\n

To figure out where the GAP is in real time and correct it before you sit in front of the accountant and he or she gives you the bad news.<\/p>\n

How do you do that?<\/p>\n

You create a Plan.<\/strong><\/p>\n

A Marketing Plan that gives you a detailed route to the goals and targets that you need to achieve on a weekly and monthly basis in order for you to hit your yearly goals…<\/p>\n

It means that you can look at the Plan and find out how you are doing in comparison with how well you said you would do – and how well you need to be doing – and try to bridge the gap!<\/p>\n

Having a Plan is the only way to ensure that you give your self the best shot at achieving your clinic’s financial goals this next 12 months…<\/p>\n

This year I’m holding my Profits Workshop<\/a> where you can work with me on creating a detailed 12 Month Marketing Plan that will allow you to get the news – good or bad – before it becomes<\/strong> the news and it\u2019s too late to do anything about it.<\/p>\n

Your success in 2018 will come down to<\/strong> how well you can bridge the gap between where you currently are – and where you need to be – in the necessary period of time…<\/p>\n

It\u2019s too late once the year is over to be told that you were $50k down, again\u2026<\/p>\n

Better to know in real time so that you can adjust your activities in real time and for once, finish $50k up!<\/p>\n

There\u2019s no great mystery to business success – just the commitment to actually putting yourself in a position to affect the results before they hit the accountants desk\u2026<\/p>\n

If you want to put your self in that position come and work with me and learn how to create a 12 month Marketing Plan for your clinic.<\/p>\n

Full details here:<\/strong><\/p>\n

– Paul Gough\u2019s 3-Day Marketing Plan Workshop: More Cash, More Profits 2018<\/a><\/p>\n

Click the page and then complete the Application form and you and I can talk on the phone to confirm that this is right for you.<\/p>\n

Seats are going – going – going fast\u2026<\/strong><\/p>\n

Seems like every time I send an email another one is taken\u2026<\/p>\n

Go here to complete your Application:<\/strong><\/p>\n

– Paul Gough\u2019s 3-Day Marketing Plan Workshop: More Cash, More Profits 2018<\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

 <\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h1>\n

Click here to watch The Paul Gough Physio Rooms Show EP:031 \u2013\u00a0Why So Many Physios Are Failing In Private Practice ><\/a><\/p>\n

Click here to listen to Audio Experience EP:012:\u00a0Risking A Large Side Of The Upside ><\/a><\/p>\n

When you listen to the podcast, be sure to\u00a0subscribe on iTunes<\/strong><\/a>\u00a0so you can listen in on the go, when you don\u2019t have wi-fi, or don\u2019t want to eat up your data,<\/p>\n

For more PT Business Education Material:<\/strong><\/h1>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

– Join Paul Gough’s Next 3 Day Marketing Plan Workshop: More Cash, More Profits 2018 \u201cGive me the news – even the bad news\u2026 \u2026just don\u2019t let me read about it IN the news!\u201d It\u2019s a quote that I told my staff at my physio clinics annual planning event recently… What does it mean? It…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nGive Me The Bad News Please | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"What is a Marketing Plan and why is it crucial to your PT Clinics success in 2018?...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give Me The Bad News Please | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"What is a Marketing Plan and why is it crucial to your PT Clinics success in 2018?...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-17T12:09:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-17T12:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2018\/01\/Sticking-to-a-healthy-diet-doesnt-mean-you-have-to-avoid-dining-out-and-say-no-to-plans......You-CAN-have-your-cake-and-it-it-too._-2.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/\",\"name\":\"Give Me The Bad News Please | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2018-01-17T12:09:11+00:00\",\"dateModified\":\"2018-01-17T12:09:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"What is a Marketing Plan and why is it crucial to your PT Clinics success in 2018?...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/give-me-the-bad-news-please\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give Me The Bad News Please\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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