{"id":149,"date":"2015-01-21T10:47:02","date_gmt":"2015-01-21T10:47:02","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=149"},"modified":"2015-01-22T15:34:27","modified_gmt":"2015-01-22T15:34:27","slug":"where-to-look-to-find-patients-before-they-call-their-network-and-even-get-close-to-a-physician","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/where-to-look-to-find-patients-before-they-call-their-network-and-even-get-close-to-a-physician\/","title":{"rendered":"Where To Look To Find Patients Before They Call Their Network And Even Get Close To A Physician"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Let\u2019s chat about \u201cMedia\u201d\u2026<\/p>\n

(One component of the “Message – Media – Market”, Marketing Triangle).<\/p>\n

Because you need to know precisely which one you\u2019re going to use to locate your “WHO”. <\/p>\n

Or, in reverse, you\u2019ve got to know which media your \u201cWHO\u201d is tapped into – so that you can serve them highly specific messages to trigger response to your clinic. <\/p>\n

Remember\u2026 <\/p>\n

the goal of why we\u2019re using direct response marketing is to get your prospective patients – with, say, back pain – to take action BEFORE they ordinarily would have (had they not seen your advert) and most definitely before they call their insurance. <\/p>\n

Sounds a little \u201ccerebral\u201d, right? <\/p>\n

Well, it kinda\u2019 is!<\/p>\n

But it\u2019s fun.<\/p>\n

And hugely profitable. <\/p>\n

And means for less worrying about getting referrals from doctors and more time thinking about what you\u2019re going to do with your profit!<\/p>\n

So let\u2019s being another marketing lesson. <\/p>\n

Got your pen and paper ready? <\/p>\n

Off we go\u2026<\/p>\n

\u201cMedia\u201d is where you choose to run your ads. <\/p>\n

And the list of options is long – often so long that it can feel overwhelming and stop you in your tracks before you\u2019ve even got going. <\/p>\n

The Media includes but is not limited too:<\/p>\n

* Facebook<\/p>\n

* Google<\/p>\n

* Newspapers<\/p>\n

* Magazines<\/p>\n

* Yell<\/p>\n

* Coupons<\/p>\n

* TV<\/p>\n

* Radio<\/p>\n

* Etc, Etc\u2026<\/p>\n

The question is, which is best? <\/p>\n

And the answer. <\/p>\n

There isn\u2019t one. <\/p>\n

It varies a lot by \u201cWHO\u201d YOU want to reach. <\/p>\n

An example: <\/p>\n

If you\u2019re trying to reach a 65 year old gentlemen who loves to play golf and take cruises with his wife (because that\u2019s \u201cWHO\u201d you have decided you want to work with), then is he likely to be looking on Google? <\/p>\n

Perhaps. <\/p>\n

But maybe you\u2019d have more chance of finding more gentlemen aged 65 with back pain, by running an ad in a golf magazine, appearing on a website for a cruise company or sending out a postcard to a list of highly targeted individuals who fit this description – and offering them a free \u201ctips\u201d report titled: <\/p>\n

\u201cGolfers – How To Swing Without Back Pain Even In Your 60\u2019s\u201d <\/p>\n

And of course\u2026<\/p>\n

One of the \u201ctips\u201d that is going to be included in that report is YOUR service.<\/p>\n

And the goal is to get the Gentlemen\u2019s contact details when he calls to get his free report – so that you can have a nice chat with him to find out precisely what his problems are, what he wants and needs and politely make him aware that physical therapy is something that will help him get there faster. <\/strong><\/p>\n

The process that I\u2019ve just described there, that\u2019s called \u201cdirect response\u201d advertising. <\/p>\n

And my advice is that whatever Media you\u2019re going to choose – it must allow for you to deliver a \u201cdirect response\u201d message – or skip it. <\/p>\n

With that said, your goal as captain of your ship should be to use as many different MEDIA as possible to seek out your preferred \u201cWHO\u201d. <\/p>\n

Most clinic owners become very lazy at this\u2026<\/p>\n

\u2026choosing to be dependent on only physician referrals which could be stopped at any time\u2026 <\/p>\n

Or on only one, two or three means of getting new patients, leaving them very vulnerable to sudden disruptions in business and never really feeling as though they can move from, say, seeing 30 patients per week, to seeing something like 100 (and employing others to do the work for them) – not to mention the threat from competition opening up in the market place.<\/p>\n

Anyhow\u2026<\/p>\n

Have you got any questions for me about this? <\/p>\n

\ufeffWhat Media have you have the most success with?\ufeff <\/p>\n

OR, which one has swallowed up most of your marketing dollars? <\/p>\n

(Google Ads or Facebook, I bet?…)<\/p>\n

HIT REPLY to this email and let me know what frustrations you\u2019re having\u2026<\/p>\n

Or…<\/p>\n

Apply to talk to me personally on a *free strategy call*… and I\u2019ll work with you to identify the best Media for your clinic… and how to get the best response from it! <\/p>\n

I\u2019m happy to help you figure this out faster\u2026<\/p>\n

And if your application for a FREE strategy call is successful, all I ask in return is you give me a nice testimonial for my website based on the good advice I give you \ud83d\ude09 <\/p>\n

Sound fair?<\/p>\n

If so, hit reply and let me know that you want a strategy call, or fill out this form to let me know more about your challenges:<\/p>\n

Yes! Let Me Talk To Paul Personally And Have My Biggest Marketing Challenges Solved Today >>><\/a><\/p>\n

Hope this helps, <\/p>\n

Paul. <\/p>\n

P.S The free strategy call is limited to just one per week…<\/p>\n

…and is offered on a first come first serve basis and is only for my email subscribers. <\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>