{"id":1477,"date":"2017-06-20T14:23:04","date_gmt":"2017-06-20T13:23:04","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1477"},"modified":"2017-06-20T16:06:39","modified_gmt":"2017-06-20T15:06:39","slug":"4-price-rises-in-6-months-and-you-think-shes-the-crazy-one","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/4-price-rises-in-6-months-and-you-think-shes-the-crazy-one\/","title":{"rendered":"4 Price Rises In 6 Months – And You Think SHE\u2019S The Crazy One?"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

– 3-Day Marketing Workshop: More Cash, More Profits 2017\u00a0<\/a><\/p>\n

\"\"<\/a><\/p>\n

At my 3-Day Marketing Workshops<\/a> I focus a lot on Profitability.<\/strong><\/p>\n

Why?<\/p>\n

Because so many Business Owners are so busy, being busy (like bees), that they forget to actually make some of it.<\/p>\n

In true 80\/20 fashion, and often without realizing, your time and energy is spent focusing on the wrong things that produce little if any noticeable difference.<\/p>\n

Ever felt like that?<\/p>\n

One of the reasons it happens is that often what NEEDS to be done, is what we don\u2019t WANT to do.<\/p>\n

Or, as is most often the case, we think that it CAN\u2019T be done because no-one else is doing anything like that.<\/p>\n

Take price rises for example\u2026<\/strong><\/p>\n

One of my clients has so far raised her prices \u201c4\u201d times in the last \u201c6\u201d months<\/strong> (gasp!)\u2026<\/p>\n

More:<\/strong><\/p>\n

When I told the group at my recent 3-Day Marketing Workshop<\/a> WHAT she had done, their response was not HOW did she do it – as in \u201ctell me more\u201d\u2026<\/p>\n

\u2026it was \u201cthat\u2019s crazy\u201d – as in, “that can\u2019t be done!”<\/p>\n

My response:<\/strong><\/p>\n

\u201cYou think she\u2019s crazy for doing it – I think your crazy for NOT doing it\u201d<\/p>\n

Ask yourself this question:<\/strong><\/p>\n

\u201cWhich world do you want to live in?\u201d<\/p>\n

A world in which you are continually dumped on by everyone else around you as they all raise their rates and fees meaning you are actually LESS profitable, year on year\u2026<\/p>\n

A world were you are waiting for years and years – adopting the \u201cwhen-then\u201d philosophy to finally find the courage to raise your rates by a measly \u201c$5\u201d which would barely get you a bag of chips if you lived in California\u2026<\/p>\n

A world that says \u201cwhen you get a bit more experience – then you will be profitable\u201d..<\/p>\n

A world that thinks \u201cwhen I get a better premises THEN I\u2019ll raise my rates\u2026\u201d<\/p>\n

A world that thinks the first consultation HAS to be more expensive than the Eval\u2019 – even though doing so actually de-values the work being done by your hands, that the PATIENT values most\u2026<\/p>\n

OR, how about this one?<\/p>\n

A world in which taking control of your own destiny is the \u201cnorm\u201d and raising rates and making more profit becomes more of a regular occurrence than the words \u201cDonald Trump\u201d and \u201cBreaking News\u201d coming out of Anderson Coopers Mouth on CNN.<\/p>\n

Cos’ that is regular.<\/p>\n

Anyhow, here\u2019s a the real Breaking News:<\/strong><\/p>\n

Profit often comes before cash.<\/p>\n

But cash is king.<\/strong><\/p>\n

It\u2019s handy to have both.<\/p>\n

If you want some more of both, join me at my aptly named \u201cMore Cash, More Profit 2017 \u201d3-Day Marketing Workshop.<\/a><\/p>\n

10 seats max<\/p>\n

Details here:<\/strong><\/p>\n

– 3-Day Marketing Workshop: More Cash, More Profits 2017 ><\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h1>\n

Click here to watch The Paul Gough Physio Rooms Show EP:031 \u2013\u00a0Why So Many Physios Are Failing In Private Practice ><\/a><\/p>\n

Click here to listen to Audio Experience EP:012:\u00a0Risking A Large Side Of The Upside ><\/a><\/p>\n

When you listen to the podcast, be sure to subscribe on iTunes<\/strong><\/a> so you can listen in on the go, when you don\u2019t have wi-fi, or don\u2019t want to eat up your data,<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

– 3-Day Marketing Workshop: More Cash, More Profits 2017\u00a0 At my 3-Day Marketing Workshops I focus a lot on Profitability. Why? Because so many Business Owners are so busy, being busy (like bees), that they forget to actually make some of it. In true 80\/20 fashion, and often without realizing, your time and energy is…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,1],"tags":[],"yoast_head":"\n4 Price Rises In 6 Months - And You Think SHE\u2019S The Crazy One? | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Ever feel like the time and energy you pour into your business, makes little, or no difference? 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