{"id":1438,"date":"2017-04-07T15:28:37","date_gmt":"2017-04-07T14:28:37","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1438"},"modified":"2017-04-07T15:31:58","modified_gmt":"2017-04-07T14:31:58","slug":"whats-the-difference-between-a-plan-and-a-marketing-system","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/whats-the-difference-between-a-plan-and-a-marketing-system\/","title":{"rendered":"What\u2019s The Difference Between A PLAN – And A Marketing System?"},"content":{"rendered":"\n\n
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\n 4\/5 - (2 votes) <\/div>\n <\/div>\n

\"\"<\/a><\/p>\n

In comes a question from a PT from Oregon just a couple of days ago:<\/p>\n

===<\/p>\n

\u201cPaul, I am some-what confused over what is a PLAN – over a Marketing SYSTEM…<\/strong><\/em><\/p>\n

I hear you talk about both. <\/strong><\/em><\/p>\n

Can you shed some light on the difference between the two as I am pretty sure that I need both – I just don\u2019t know which one to start with\u201d.<\/strong><\/em><\/p>\n

– Mike, Turning Point PT, Oregon.<\/strong><\/p>\n

===<\/p>\n

“Great question”!<\/p>\n

And, let me answer it for you.<\/p>\n

A Marketing Plan<\/strong> is something that acts as a road map – a route – a GPS<\/strong> – towards the target on the wall.<\/p>\n

What\u2019s the \u201ctarget on the wall\u201d?<\/p>\n

Well, that could be something like $10,000 per month revenue from cash-pay patients, or direct-access type referrals.<\/p>\n

If you are an In-Network Provider<\/strong> – setting a PLAN like this – and executing it – is likely to be the best money you\u2019ll ever earn.<\/p>\n

Why?<\/p>\n

Because if 80% of your business, that is reimbursed by Insurance, is averaging $110 – and you can bring in an additional 20% of revenue at a cash-pay rate of, lets say, $170, then the additional $60 profit is all YOURS.<\/p>\n

All of it.<\/p>\n

This is called LEVERAGE<\/strong> – and it exists inside of every business when you choose to look closely at the REAL income streams happening in it…<\/p>\n

(You do look at this, right?)<\/p>\n

More:<\/p>\n

If you are a CASH-PAY clinic<\/strong> – having a Marketing PLAN is an absolute must\u2026<\/p>\n

\u2026In-Network providers have an out-let – a \u201cgo-to\u201d, if you like – in Doctors, so they can, for now, always fall back on the doctors-luncheon trap in the absence of a PLAN…<\/p>\n

You and I don’t have that luxury.<\/p>\n

So what is a Marketing System? <\/strong><\/p>\n

Well, a SYSTEM<\/strong> – that\u2019s how you do the work of FULFILLING the plan\u2026<\/p>\n

A SYSTEM helps you to hit the numbers that you set out in the PLAN – more easily and faster.<\/p>\n

So the inevitable question is, which one should you concentrate on first?<\/p>\n

I guess that\u2019s up to you to decide\u2026<\/p>\n

If you need a PLAN, take a look at this:<\/strong><\/p>\n

– Where to get your New Marketing Plan.><\/a><\/p>\n

And if you are wanting to create a scalable Marketing System, then look at this one:<\/strong><\/p>\n

– New Patient Accelerator: Highlights of Module 2 – creating a System<\/a><\/p>\n

Both are vital – and the order, I guess it depends upon YOU\u2026<\/p>\n

Some people like to dive straight into creating a Marketing System and then later realize that the System would be more efficient if it was working towards achieving a goal set out in a PLAN\u2026<\/p>\n

\u2026others, they want to do the ground work FIRST, line all the ducks-up in the right spot – THEN get the system running.<\/p>\n

It doesn\u2019t really matter\u2026<\/p>\n

What matters most?<\/p>\n

That you make a start!<\/p>\n

Just pick one – and actually DO IT! \ud83d\ude09<\/strong><\/p>\n

Get a Plan here.<\/a><\/p>\n

System details here.<\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h1>\n

Click here to watch The Paul Gough Physio Rooms Show EP:035 \u2013\u00a0Even If They Don’t Ask For It – Tell Them About It >\u00a0<\/a><\/p>\n

Click here to listen to Audio Experience EP:06 \u2013A Keynote: Halsa Care Group Annual Conference, London\u00a0><\/a><\/p>\n

When you listen to the podcast, be sure to subscribe on iTunes<\/strong><\/a> so you can listen in on the go, when you don\u2019t have wi-fi, or don\u2019t want to eat up your data,<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In comes a question from a PT from Oregon just a couple of days ago: === \u201cPaul, I am some-what confused over what is a PLAN – over a Marketing SYSTEM… I hear you talk about both. Can you shed some light on the difference between the two as I am pretty sure that I…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,34,1],"tags":[],"yoast_head":"\nWhat\u2019s The Difference Between A PLAN - And A Marketing System? | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/whats-the-difference-between-a-plan-and-a-marketing-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s The Difference Between A PLAN - And A Marketing System? | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"In comes a question from a PT from Oregon just a couple of days ago: === \u201cPaul, I am some-what confused over what is a PLAN – over a Marketing SYSTEM… I hear you talk about both. 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