{"id":1418,"date":"2017-03-23T11:55:51","date_gmt":"2017-03-23T11:55:51","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1418"},"modified":"2017-03-23T12:13:15","modified_gmt":"2017-03-23T12:13:15","slug":"the-wheel-of-engagement-in-action","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-wheel-of-engagement-in-action\/","title":{"rendered":"The “Wheel Of Engagement” – In Action"},"content":{"rendered":"\n\n
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\"\"<\/a><\/p>\n

Comes a comment early this morning in my Facebook community following this weekends Mastermind Event:<\/p>\n

===<\/p>\n

\u201cYesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. Totally cold lead. <\/em><\/p>\n

She saw one of the videos we put out, submitted an inquiry on our website and we got her in for a discovery. <\/em><\/p>\n

She came in yesterday and said: “I recognize you guys from all your Facebook videos”….she also said I was following her all over the internet haha (Remarketing).<\/em><\/p>\n

We also got our first Discovery session from the live chat box on our website yesterday too!<\/em><\/p>\n

Really cool seeing all of this come together. You’re the man Paul Gough!\u201d<\/em><\/p>\n

– Mike Wehrhahn, Next Level PT, Yardville, New Jersey.<\/strong><\/p>\n

===<\/p>\n

What is the Wheel of Engagement??\u2026<\/p>\n

It\u2019s the way in which you interact with <\/strong>
\nthe same person more than once – <\/strong>
\nacross multiple platforms.<\/strong><\/p>\n

It\u2019s also the only way that you can realistically expect to be successful with direct marketing in 2017 (and beyond).<\/p>\n

Let me explain more: <\/strong><\/p>\n

So in times gone by it was all about ONE newspaper ad\u2026<\/p>\n

ONE postcard\u2026<\/p>\n

ONE Facebook Ad\u2026<\/p>\n

ONE set of Google ads\u2026<\/p>\n

And so on and so on.<\/p>\n

And you would judge the success of the ad – pretty quickly based upon how many people saw that exact ad\u2026<\/p>\n

\u201cDan Kennedy\u201d and others told us to use call tracking numbers or links clicked on webpages that would allow you to track the success of the ad so that you could run it again – or can it!<\/p>\n

These days??<\/p>\n

One off ads are almost dead in the water!<\/strong><\/p>\n

Take a look at Mike\u2019s new lead from Facebook\u2026<\/p>\n

Multiple videos watched on Facebook\u2026<\/p>\n

Over to the Website to fill out a form and make an Inquiry\u2026<\/p>\n

PLUS,<\/p>\n

She\u2019d been seeing his remarketing ads all across the internet which 100% confirmed him as the expert she needed to see.<\/p>\n

The result?<\/p>\n

A brand new patient at a much higher price point<\/strong> than when running the \u201cone off style ads\u201d\u2026<\/p>\n

For context: <\/strong><\/p>\n

Mike was charging just $130 per session before his entrance in my Mastermind Program\u2026<\/p>\n

All of those touch points COMBINED is why he doesn\u2019t get resistance at a price point WAY HIGHER than the average fee charged by most PTs\u2026<\/p>\n

Familiarity breeds trust<\/strong> – and when you have trust, it\u2019s very easy for people to say YES!<\/p>\n

And there\u2019s something interesting\u2026<\/p>\n

The \u201cprice\u201d that most PTs charge these days is round about the \u201caverage\u201d of what everyone else charges in town\u2026<\/p>\n

\u2026and yet they claim to provide a better than the rest type of service.<\/p>\n

I don\u2019t know about you – but I don\u2019t know many businesses that are able to provide a better service than anyone else in town while charging the same fees.<\/p>\n

Could that be why so many businesses go bust???<\/p>\n

Maybe.<\/p>\n

Anyhow\u2026<\/p>\n

Guess what\u2026<\/p>\n

All of the \u201cwheel of engagement\u201d stuff was first discussed at my \u201cMore Patients, More Profits 2017\u201d, 3-Day Marketing Workshop. <\/a><\/p>\n

If you want to get a 12 month Marketing Plan for you clinic – PLUS, learn how to make this wheel of engagement work for you\u2026<\/p>\n

\u2026and, as a result, sky-rocket your fees from Average – to top 1%\u2026<\/p>\n

\u2026then this is the place to come:<\/strong><\/p>\n

– 3-Day Marketing Workshop: More Patients, More Profits 2017 ><\/a><\/p>\n

There\u2019ll be just \u201c10\u201d of us in the room – and you\u2019ll leave with a brand new marketing message, a 30, 90 and 12 month Marketing Plan\u2026<\/p>\n

\u2026and, know exactly how to use all of the Platforms used by Mike to bring in new patients from out of the blue – happy to pay $185 in cash!<\/p>\n

Details here:<\/strong><\/p>\n

– 3-Day Marketing Workshop: More Patients, More Profits 2017 ><\/a><\/p>\n

Application only.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h1>\n

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice ><\/a><\/p>\n

Click here to listen to Audio Experience EP:04: Why You Should Never Ask Your Patients “IF” They Have Any Questions ><\/a><\/p>\n

Be sure to subscribe to the podcast on iTunes and the show on Youtube<\/strong>, to keep up with the pack!<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comes a comment early this morning in my Facebook community following this weekends Mastermind Event: === \u201cYesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. Totally cold lead. She saw one of the videos we put out, submitted an inquiry on our website and we got her in…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,63,70,34],"tags":[],"yoast_head":"\nThe "Wheel Of Engagement" - In Action | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-wheel-of-engagement-in-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "Wheel Of Engagement" - In Action | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Comes a comment early this morning in my Facebook community following this weekends Mastermind Event: === \u201cYesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. 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