{"id":1408,"date":"2017-03-15T18:24:12","date_gmt":"2017-03-15T18:24:12","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1408"},"modified":"2017-03-15T18:24:12","modified_gmt":"2017-03-15T18:24:12","slug":"using-technology-to-cripple-the-mill-pt-clinics","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/","title":{"rendered":"Using Technology To Cripple The \u201cMill\u201d PT Clinics\u2026"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1408&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Using Technology To Cripple The \\u201cMill\\u201d PT Clinics\\u2026&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<p><a href=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1411 size-full\" src=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social.png 1080w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social-150x150.png 150w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social-300x300.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social-768x768.png 768w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social-1024x1024.png 1024w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social-624x624.png 624w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>Greetings from &#8220;LA&#8221;.<\/p>\n<p><a href=\"https:\/\/www.ptprofitacademy.com\/blog\/want-to-come-and-meet-me-in-a-city-near-you\/#5\">It&#8217;s day 30\/48 of the tour<\/a> and here&#8217;s something I want to share with you today&#8230;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/674959606\/videos\/10154422440564607\/\">It&#8217;s a video<\/a> that I think you will find interesting &#8211; particularly if you are competing against the &#8220;Mill&#8221; like PT Clinics:<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/674959606\/videos\/10154422440564607\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1409\" src=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/unnamed-300x292.png\" alt=\"\" width=\"300\" height=\"292\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/unnamed-300x292.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/unnamed.png 337w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/674959606\/videos\/10154422440564607\/\">(Press play to watch the video)<\/a><\/p>\n<p>It\u2019s my &#8220;synopsis&#8221; of how small PT clinics should be using new technology to BEAT the big hospital systems.<\/p>\n<p>It\u2019s already received a lot of comments and engagement &#8211; it seems to have struck a cord with my community.<\/p>\n<p>If you want to know my thoughts on how you can use things like Facebook, Google Ads, Infusionsoft &#8211; and all of the other technology out there &#8211; <a href=\"https:\/\/www.facebook.com\/674959606\/videos\/10154422440564607\/\">it\u2019s covered on this video.<\/a><\/p>\n<p>It\u2019s not about \u201cdoing Social Media\u201d &#8211; it\u2019s more about <strong>using these things to support the patient<\/strong> on the journey they are going on.<\/p>\n<p>Take a watch &#8211; <a href=\"https:\/\/www.facebook.com\/674959606\/videos\/10154422440564607\/\">it\u2019s all on this video. <\/a><\/p>\n<p>I\u2019m doing a lot more Facebook live-casts these days &#8211; be sure to add me as a friend or li<a href=\"https:\/\/www.facebook.com\/ThePaulGough\">ke the Facebook page to see them as they happen. <\/a><\/p>\n<p>Sincerely,<\/p>\n<p>Paul Gough<\/p>\n<p><strong>P.S Question:<\/strong><\/p>\n<p><em>&#8220;Do you need a better<\/em><br \/>\n<em>Marketing Plan for you clinic?&#8221;<\/em><\/p>\n<p>If so, I can create one for you inside 3 days at the next &#8220;More Patients, More Profits 2017\u201d 3-Day Marketing Workshop.<\/p>\n<p>Click here to find out more:<\/p>\n<p>&#8211; <a href=\"https:\/\/www.ptprofitacademy.com\/profits-workshop\">3 Day Marketing Workshop: More Patients, More Profits &gt;<\/a><\/p>\n<p>If your ads aren\u2019t firing..<\/p>\n<p>If your ads are not connecting with the right patients\u2026<\/p>\n<p>If you feel like you\u2019re just \u201cshooting from the hip\u201d or &#8220;flying blind&#8221; when it comes to creating a Marketing Plan &#8211; then you are a perfect fit for <a href=\"https:\/\/www.ptprofitacademy.com\/profits-workshop\">this event<\/a>.<\/p>\n<p>If you are an In-netowrk clinic &#8211; and you aren\u2019t getting the referrals\u2026<\/p>\n<p>OR,<\/p>\n<p>If you are a cash-based provider &#8211; and you have difficulty in converting patients because the \u201cCash\u201d pay conversation is always a little awkward &#8211; then this event is for you.<\/p>\n<p>Details here:<\/p>\n<p>&#8211; <a href=\"https:\/\/www.ptprofitacademy.com\/profits-workshop\">3 Day Marketing Workshop: More Patients, More Profits &gt;\u00a0<\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n<p><a href=\"https:\/\/www.ptprofitacademy.com\/profits-workshop\">Click here to find out more about the \u201cMore Patients, More Profits 2017\u201d 3 Day Marketing Workshop \u2013 and when I\u2019ll be in a city near you!\u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=FU9YaKk5ric\">Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT &gt;<\/a><\/p>\n<p><a href=\"https:\/\/www.paulgough.com\/audio-experience-03\/\">Click here to listen to Audio Experience EP:03: The Huge Irony Of Marketing To Doctors\u00a0&gt;<\/a><\/p>\n<p>And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.<\/p>\n<p>===<\/p>\n<p><strong>For more PT Business Education Material:<\/strong><\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\">Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education &gt;&gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greetings from &#8220;LA&#8221;. It&#8217;s day 30\/48 of the tour and here&#8217;s something I want to share with you today&#8230; It&#8217;s a video that I think you will find interesting &#8211; particularly if you are competing against the &#8220;Mill&#8221; like PT Clinics: (Press play to watch the video) It\u2019s my &#8220;synopsis&#8221; of how small PT clinics&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63,70,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Technology To Cripple The \u201cMill\u201d PT Clinics\u2026 | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Technology To Cripple The \u201cMill\u201d PT Clinics\u2026 | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Greetings from &#8220;LA&#8221;. It&#8217;s day 30\/48 of the tour and here&#8217;s something I want to share with you today&#8230; It&#8217;s a video that I think you will find interesting &#8211; particularly if you are competing against the &#8220;Mill&#8221; like PT Clinics: (Press play to watch the video) It\u2019s my &#8220;synopsis&#8221; of how small PT clinics&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-15T18:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/03\/social.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\",\"name\":\"Using Technology To Cripple The \u201cMill\u201d PT Clinics\u2026 | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2017-03-15T18:24:12+00:00\",\"dateModified\":\"2017-03-15T18:24:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-technology-to-cripple-the-mill-pt-clinics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Technology To Cripple The \u201cMill\u201d PT Clinics\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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