{"id":139,"date":"2015-01-21T07:38:14","date_gmt":"2015-01-21T07:38:14","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=139"},"modified":"2015-01-21T07:38:14","modified_gmt":"2015-01-21T07:38:14","slug":"marketing-tips-for-physical-therapists-frustrated-by-a-lack-of-physician-referrals-and-pots","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-tips-for-physical-therapists-frustrated-by-a-lack-of-physician-referrals-and-pots\/","title":{"rendered":"Marketing Tips For Physical Therapists Frustrated By A Lack Of Physician Referrals (And POTS)"},"content":{"rendered":"\n\n
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If you\u2019re anything like most of the other PT\u2019s who I help, one of the challenges, (maybe even *threats* to your business), is from physicians and doctors. <\/p>\n

(Either setting up against you, or just not referring regularly enough). <\/p>\n

And I understand, how, if you\u2019re a small town or independent physical therapy clinic just trying to make a living and hoping for a few referrals to boost your profits – it can be frustrating when they don\u2019t come in – despite your best “marketing to physician” efforts. <\/p>\n

And if you\u2019re battling away against a physician owned therapy service positioned across the street, then that frustration must be even worse as you watch their car park fill up each day with patients (and not yours). <\/p>\n

So, what are *we* going to do about it?<\/p>\n

Well, I have a few solutions. <\/p>\n

(Proven ones that work, too).<\/p>\n

Want to know more?<\/p>\n

“Great…”<\/p>\n

Well, the first thing you\u2019ve got to do is stop focusing all your efforts and energy on \u201cmarketing to physicians\u201d.<\/p>\n

Who wants to rely solely upon referrals for all the referrals, anyway? <\/p>\n

What if the one that you\u2019ve got a nice relationship with, the one who sends say, 60% of your clinics referrals, decides to take an extended vacation?<\/p>\n

Or, retire early? <\/p>\n

Worse yet, set up his own clinic against you because he realises how much cash is to be made from owning a pt clinic he and his friends can refer to? <\/p>\n

(His reimbursements are dropping too, remember). <\/p>\n

So lets focus on a different style of marketing. <\/p>\n

\u201cMarketing solutions\u201d\u2026 <\/p>\n

Preferably to patients you love to work with – hassle free, high paying, always show up, follow through on care plans etc etc.<\/p>\n

Now, did you notice how I NEVER said \u201cmarket your services\u201d. <\/p>\n

Despite what the \u201cAPTA\u201d and the \u201cguru\u2019s\u201d out there are telling you, doing that is a waste of your time. <\/p>\n

Why?<\/p>\n

Simply because patients don\u2019t really care about \u201cyour services\u201d and as much as the APTA want to \u201craise awareness\u201d of how great a profession physical therapy IS, people don’t have the time to listen. <\/p>\n

So what to do? <\/p>\n

Well…<\/p>\n

You\u2019re going to need to know how to get the attention of prospective patients LONG BEFORE they decide to call there network (and end up in the care of a medical doctor). <\/p>\n

And how to do it? <\/p>\n

It starts with marketing solutions in the form of \u201cbait\u201d. <\/p>\n

Offering something that somebody wants. <\/p>\n

Something that makes their life EASY and hassle free – and less painful or more active, of course. <\/p>\n

This bait has got to be something that can help someone solve a problem or pain in their life.<\/p>\n

And your marketing has to at least let them know that there is a solution out there that doesn\u2019t involve anything too strenuous or difficult – like calling their network or arranging to go and see a doctor – and tell them exactly how and where to get that solution (i.e. by calling your clinic).<\/p>\n

This type of marketing is known as \u201cDirect Response\u201d\u2026<\/p>\n

And is way more effective than running adverts that \u201craise awareness\u201d, \u201cget your brand out there\u201d, or wasting time \u201cmarketing to physicians\u201d (who don\u2019t have the time to read what you send them any way). <\/p>\n

Interested to know more about how you can use direct response marketing to beat the POTS and generate your own continuous supply of new patients?<\/p>\n

If so\u2026<\/p>\n

Watch for my name appearing in your inbox over the next few days when the marketing lessons will begin. <\/p>\n

In the mean time, Hit Reply with your questions for me. <\/p>\n

I\u2019m interested to know what marketing you\u2019ve tried so far\u2026 <\/p>\n

Did it work successfully? <\/p>\n

Was it an expensive flop? <\/p>\n

What\u2019s the single biggest thing that frustrates you about marketing that you\u2019d love to know the answer too? <\/p>\n

Go ahead, HIT REPLY\u2026<\/p>\n

I read all your replies and love to hear from you. <\/p>\n

Talk soon. <\/p>\n

Paul <\/p>\n

P.S If you want me to help you solve your problems personally…<\/p>\n

…Let by know by REPLY to this email and we\u2019ll arrange to get on the phone or Skype and work through your challenges together. <\/p>\n

Be quick though\u2026<\/p>\n

For obvious time reasons I can only offer one free 45 minute strategy call per week. <\/p>\n

If you want to get it, let me know by reply in time.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re anything like most of the other PT\u2019s who I help, one of the challenges, (maybe even *threats* to your business), is from physicians and doctors. (Either setting up against you, or just not referring regularly enough). And I understand, how, if you\u2019re a small town or independent physical therapy clinic just trying to…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,37,34],"tags":[],"yoast_head":"\nMarketing Tips For Physical Therapists Frustrated By A Lack Of Physician Referrals (And POTS) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Read this marketing tips article and learn the secret to getting referrals to your physical therapy clinic - even if you don't know any physicians.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-tips-for-physical-therapists-frustrated-by-a-lack-of-physician-referrals-and-pots\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Tips For Physical Therapists Frustrated By A Lack Of Physician Referrals (And POTS) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Read this marketing tips article and learn the secret to getting referrals to your physical therapy clinic - 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