{"id":1374,"date":"2017-02-21T15:03:14","date_gmt":"2017-02-21T15:03:14","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1374"},"modified":"2017-02-21T15:03:14","modified_gmt":"2017-02-21T15:03:14","slug":"tour-update-london-austin-san-antonio-new-mexico","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/tour-update-london-austin-san-antonio-new-mexico\/","title":{"rendered":"Tour Update: London > Austin > San Antonio > New Mexico"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

<\/a><\/p>\n

As I write this note to you, I am sat in a McCafe, just off the \u201c10\u201d, enjoying a Latte, waiting patiently to speak at an Event in Las Cruces, New Mexico\u2026<\/p>\n

I\u2019ve stepped out from the Event Hotel to break away and reflect on the last 7 days since I left the UK.<\/p>\n

I have travelled from London, to Austin, to San Antonio and Las Cruces – and along the way, I have met some incredible PTs who continue to thrive in the awesome community that we are all creating for each other.<\/p>\n

Recap:<\/strong><\/p>\n

On the weekend before I left the UK I took to the stage at a huge healthcare seminar in London – sharing my new Keynote to a room choc-full of Physical Therapists AND Chiropractors.<\/p>\n

(It\u2019ll be on the Podcast in full,<\/a> in the next week or two when producer Dan gets it ready\u2026)<\/p>\n

I got to meet up with some Amazing PTs in the Austin area\u2026<\/p>\n

And, I travelled in Dr. Jarod Carters car and talked business all the way to San Antonio and CSM to hang out with over 14,000 PTs on the River Walk.<\/p>\n

Even more:<\/strong><\/p>\n

We completed the \u201cMore Patients More Profits 2017\u201d 3-Day Marketing Workshop<\/strong><\/a> where I had a \u201cBoardroom\u201d style room full of 15 of the best PTs in America, Canada and the UK.<\/p>\n

It was Epic.<\/p>\n

Here\u2019s a picture of how it played out:<\/p>\n

\"\"<\/a>
\nJarod and Jerry Durham showed up too<\/strong> – and my students learned a lot.<\/p>\n

As did I\u2026<\/p>\n

Mainly, what I took from it is that there are a lot of *confused minds* out there over what Marketing actually is – and how it really works.<\/strong><\/p>\n

For example:<\/p>\n

So many PTs are failing to recognize that when you Directly Market to a consumer, the person that you are talking to is in a completely different decision making place than someone referred to you via a doctor\u2026<\/p>\n

I believe this is just one of the reasons why so many PTs are trying faithfully – but failing to make Direct Marketing (and Direct Access) actually work for them.<\/p>\n

If you are \u201cdabbling\u201d in the Direct Marketing process – you know, running a few ads here and there, putting up a one off Facebook Ad, shooting from the hip and taking a random-guess that your Message connects – then it\u2019s non the wonder than the ROI that you want, isn\u2019t there. <\/strong><\/p>\n

I\u2019ve just spent an entire 3-Days (we ran over most days) teaching the strategic, step-by-step process that goes into creating ANY ad – and a detailed 12 Month Marketing Plan – so that they can use that formula on ANY media and expect to be successful.<\/p>\n

It\u2019s not about obsessing over Facebook or your Website – it\u2019s about obsessing over your CLIENT.<\/strong><\/p>\n

More:<\/p>\n

I spoke at length about the absolute need to create \u201cbridges\u201d – or \u201ctrust builders\u201d – that move people form a place of complete skepticism and the uncertainty that comes with investing in anything over $100…<\/p>\n

….to a place where they\u2019re comfortable in that decision and happy to go ahead with it.<\/p>\n

All of this – and so much more – is a pre-requisite to understand and know how to apply IF you\u2019re wanting to make your Direct Marketing a success\u2026<\/p>\n

And guess what??<\/p>\n

Due to the stunning success of this Event – I\u2019ve decided to add another to my busy schedule.<\/p>\n

I haven\u2019t 100% confirmed the exact location or date in May\u2026<\/p>\n

\u2026BUT, all I will say is I\u2019m very keen on taking my next US Tour up to the Viginia\/Metro D.C Area in May\u2026<\/p>\n

I’ve heard that the Alexandria (VA) area is beautiful in May…?<\/p>\n

Maybe the next 3-Day Marketing Workshop COULD be heading there….<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…<\/a><\/p>\n

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT ><\/a><\/p>\n

Click here to listen to Audio Experience EP:01: Finding The Real Reason Why Patients Come To See You >\u00a0<\/a><\/p>\n

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As I write this note to you, I am sat in a McCafe, just off the \u201c10\u201d, enjoying a Latte, waiting patiently to speak at an Event in Las Cruces, New Mexico\u2026 I\u2019ve stepped out from the Event Hotel to break away and reflect on the last 7 days since I left the UK. I…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"yoast_head":"\nTour Update: London > Austin > San Antonio > New Mexico | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/tour-update-london-austin-san-antonio-new-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tour Update: London > Austin > San Antonio > New Mexico | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"As I write this note to you, I am sat in a McCafe, just off the \u201c10\u201d, enjoying a Latte, waiting patiently to speak at an Event in Las Cruces, New Mexico\u2026 I\u2019ve stepped out from the Event Hotel to break away and reflect on the last 7 days since I left the UK. 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