{"id":1352,"date":"2017-01-20T15:09:27","date_gmt":"2017-01-20T15:09:27","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1352"},"modified":"2017-01-20T15:09:27","modified_gmt":"2017-01-20T15:09:27","slug":"pt-marketing-in-the-age-of-trump-and-brexit","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/","title":{"rendered":"PT Marketing – In The Age Of Trump And Brexit"},"content":{"rendered":"\n\n
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<\/a><\/p>\n

So today is a pretty historic day in the US\u2026<\/p>\n

In Britain, last Summer, with \u201cBrexit\u201d, we experienced the same significant shift in the way that people think and make decisions about what they WANT from their life.<\/p>\n

On the news, they are telling us we are in an age of \u201ccrisis\u201d, \u201cchaos\u201d – and \u201cuncertainty\u201d.<\/p>\n

I\u2019m not so sure about the \u201ccrisis\u201d or \u201cchaos\u201d – I think if you look back at the last 20 years leading up to both of these events – and not at the actual day each happened – both were inevitable.<\/p>\n

But I do agree that we are in \u201cuncertain\u201d<\/strong> times.<\/p>\n

Not just politically, but in terms of what people believe is truly possible for themselves.<\/p>\n

In Britain, socialist health-care is a tremendous ASSET to our nation – especially if you are in an emergency situation.<\/p>\n

But it\u2019s not so great if you are classed as a \u201cnon-urgent\u201d need, like living with chronic lower back pain.<\/strong><\/p>\n

In the US, insurance based medicine was fine for many – but not everyone.<\/p>\n

So they decided to change it.<\/p>\n

It now suits a few more, but not the many who pay for it.<\/p>\n

Things change – but not always for the better.<\/p>\n

So the question is, how will today REALLY affect you?<\/strong><\/p>\n

Let me tell you:<\/strong><\/p>\n

As YOUR potential patient watches CNN, FOX, the BBC, Sky NEWS, CNBC – or which ever broadcast station they prefer – what will happen is the \u201cSEED OF DOUBT\u201d<\/strong> will continue to be sewn.<\/p>\n

CNN and FOX don\u2019t want to paint a picture of a \u201ccertain\u201d America\u2026<\/p>\n

The BBC doesn\u2019t want to paint a picture of a \u201ccertain\u201d future Britain\u2026<\/p>\n

Why?<\/p>\n

Because you\u2019ll stop tuning in to find out if anything has CHANGED! <\/strong><\/p>\n

So as millions of your potential patients get more \u201cgripped\u201d by the \u201cuncertainty\u201d of the future\u2026<\/p>\n

\u2026guess what happens to their ability to make decisions?<\/p>\n

That\u2019s right, its going to get harder.<\/p>\n

And ultimately, THAT is what is bad for small business.<\/p>\n

If people can\u2019t make DECISIONS – how can they show up at your office?<\/strong><\/p>\n

And if they can\u2019t show up at your office, how can you ever use your skills to help them??<\/p>\n

And if you cant use your great skills, how will you ever get paid???<\/p>\n

I put it to you that the real issue facing small business TODAY, is the cocktail mix of SKEPTICIM mixed with a ton of FEAR and UNCERTAINTY in the future\u2026<\/strong><\/p>\n

It\u2019s not that they haven\u2019t got the money to spend – it\u2019s just that they\u2019re a lot more fearful of wasting it.<\/p>\n

Why wouldn\u2019t they?<\/p>\n

Because as \u201cMegan Kelly\u201d and \u201cWolf Blitzer\u201d will be pointing out aaaaaallllll weekend long, \u201cwe just don\u2019t know what\u2019s going to happen next\u201d.<\/p>\n

Do you?<\/p>\n

So now you know what the real issue is, the question is, how can you be successful in-spite of it?.. <\/strong><\/p>\n

The answer is simple:<\/p>\n

\u201cAccept it\u201d.<\/strong><\/p>\n

And build your business from that point.<\/p>\n

Change your own mindset, design your Marketing Plan and communicate with potential patients as if they are living, breathing, walking, talking SKEPTICS who don\u2019t believe a single word that you\u2019re telling them\u2026<\/p>\n

And when you do that – it\u2019s much easier to get on their level.<\/p>\n

In Marketing we call it \u201cmeeting them where they are\u201d\u2026<\/strong><\/p>\n

\u2026and it\u2019s never been more important for you to do that than on this day, and every day after in 2017 and beyond.<\/p>\n

This is one of the reasons I\u2019ve created the “More Patients, More Profits 2017” 3-Day Workshop\u2026<\/p>\n

– More Patients, More Profits 2017 3-Day Workshop ><\/a><\/p>\n

It\u2019s about showing you how to create a Marketing Plan to defeat \u201cSkepticisim\u201d – pretty much the only thing that is getting in the way of you being more successful.<\/p>\n

In these workshops I’ll be sharing with you:<\/p>\n

===<\/p>\n

* The NEW RIULES of Marketing for 2017-21 (in the Trump\/Post Brexit years)<\/p>\n

* A Marketing Plan to combat \u201cscepticism\u201d, \u201cfear\u201d (and \u201cbuyers remorse\u201d) that REALLY stops patients making appointments at your clinic\u2026<\/p>\n

* The 80\/20 rule of Marketing – and how to know where to focus your time and energy to find the right patients for your clinic<\/p>\n

* How to stop treading water – succumbing to inertia\u2026 remaining content with a status quo far below the level of that which is possible for a highly qualified, and highly talented health care professional like you\u2026<\/p>\n

* As well as everything else that I have used to grow my own clinic from zero to 10,000 cash paying patients in just 7 years.<\/p>\n

===<\/p>\n

If you are watching the TV today – or seeing the highlights reel later tonight – count how many times the newscasters talk about \u201cun-certainty\u201d or proclaim:<\/p>\n

…\u201cwe just don\u2019t know what\u2019s to come\u201d\u2026<\/p>\n

\u2026and every time you hear it, \u201cshudder\u201d at the thought that 1000\u2019s of your potential patients are being paralysed with fear over what may (or may not) be around the corner for them.<\/p>\n

And one final thought:<\/strong><\/p>\n

If your patients can be influenced by the words they\u2019ll see on TV today\u2026<\/p>\n

\u2026they can be influenced by the words that you\u2019ll use on your website, on your Facebook ads, your newspaper ads – even on the phone as they inquire about price.<\/p>\n

The only difference is, we will use those words to paint a MORE CERTAIN picture<\/strong> of how healthy their life could be – by coming to see you!<\/p>\n

Your future business success, is that simple.<\/p>\n

Click here to find out when I’ll be holding a workshop in a town near you:<\/p>\n

– More Patients, More Profits 2017 3-Day Workshop >\u00a0<\/a><\/p>\n

Enjoy the fireworks today – I’m sure there’s A LOT to come…<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n

Click here to listen to \u2013\u00a0Podcast EP:012: My Best Advice For Starting Out Or Scaling Up In The Face Of Fear, Negativity, Doubt, Criticism And Even Resentment From Your Friends And Family<\/a><\/p>\n

And\u00a0Click here to watch Youtube Show EP:<\/a>30: How To Get A Big Breakthrough In Your Business<\/a><\/p>\n

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So today is a pretty historic day in the US\u2026 In Britain, last Summer, with \u201cBrexit\u201d, we experienced the same significant shift in the way that people think and make decisions about what they WANT from their life. On the news, they are telling us we are in an age of \u201ccrisis\u201d, \u201cchaos\u201d – and…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nPT Marketing - In The Age Of Trump And Brexit | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Here\u2019s how TRUMP\u2019s inauguration is likely to affect your Physical Therapy clinic in 2017\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PT Marketing - In The Age Of Trump And Brexit | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s how TRUMP\u2019s inauguration is likely to affect your Physical Therapy clinic in 2017\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-20T15:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/01\/Quote-Get-PT-First.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/\",\"name\":\"PT Marketing - In The Age Of Trump And Brexit | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2017-01-20T15:09:27+00:00\",\"dateModified\":\"2017-01-20T15:09:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Here\u2019s how TRUMP\u2019s inauguration is likely to affect your Physical Therapy clinic in 2017\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-in-the-age-of-trump-and-brexit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PT Marketing – In The Age Of Trump And Brexit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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