{"id":1347,"date":"2017-01-19T14:28:22","date_gmt":"2017-01-19T14:28:22","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1347"},"modified":"2017-01-19T14:52:24","modified_gmt":"2017-01-19T14:52:24","slug":"the-secret-of-a-great-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-secret-of-a-great-marketing-plan\/","title":{"rendered":"The Secret Of A Great Marketing Plan"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

<\/a><\/p>\n

Lets talk more about a Marketing Plan:<\/strong><\/p>\n

Every PT business owner needs one\u2026<\/p>\n

\u2026BUT, not everyone has one.<\/p>\n

Do you??<\/strong><\/p>\n

For most, Marketing is something that happens when new patients dry up\u2026<\/p>\n

\u2026OR, the local newspaper calls and offers a discount to run an ad because there\u2019s a \u201cspecial promotion\u201d on this weekend – and they\u2019ll put you in the \u201cspecial section\u201d of the paper with every one else trying to sell their services!<\/p>\n

(Either sound familiar? lol \ud83d\ude09<\/p>\n

The problem?<\/strong><\/p>\n

Neither is a good place from which to start\u2026<\/p>\n

One is doomed to fail –<\/strong> just because you\u2019re running \u201cany old ad\u201d out of a desperate need to bring in patients – and ANY patients will do at that point!<\/p>\n

And the second, you are saving money on ads that you had no intention of ever even running\u2026<\/p>\n

What sort of a deal is that?<\/p>\n

(It\u2019s like saving 20% on a pair of shoes from Macys – that you didn\u2019t even want to buy).<\/p>\n

Successful \u201cMarketing Plans\u201d are created at least 90 days in advance\u2026 <\/strong><\/p>\n

For some businesses, like mine for instance, Marketing Plans are created an ENTIRE YEAR in advance.<\/p>\n

The difference?<\/p>\n

\u201cMomentum\u201d.<\/p>\n

Because if you don\u2019t allow enough – there isn\u2019t enough TIME to build up the \u201cenergy\u201d required to create a rush of people calling your office\u2026<\/p>\n

Each ad in a well thought out Marketing Plan is designed to build upon itself – I call this the \u201csnow ball effect of a successful Marketing plan\u201d.<\/p>\n

Even every post on Facebook is supposed to form part of that Plan – and move people closer to the goal of the Campaign you are running that week or that month\u2026<\/p>\n

It\u2019s got to be that detailed.<\/p>\n

But sadly, most people think that a Marketing Plan consists of shooting a video of some exercises in their local gym – and sticking it up online, HOPING that someone will see it – and book an appointment as a result.<\/p>\n

But that’s not a plan – and is precisely why so many PTs are not at anywhere near their capacity…<\/p>\n

If it\u2019s quick and easy – it\u2019s usually poor in it\u2019s return…<\/p>\n

If it\u2019s well thought out, methodical and systematic – the returns are often stunning.<\/p>\n

Anyhow\u2026<\/p>\n

How about you?<\/p>\n

Which bracket do you fall into?<\/p>\n

And which one do you WANT TO FALL INTO?<\/p>\n

The quick and easy \u201cthrow a video up on Facebook\u201d and \u201chope\u201d approach\u2026<\/p>\n

\u2026or would you prefer the \u201cmethodical and systematic\u201d approach that gives you a much better chance of hitting full capacity in 2017??<\/p>\n

If it\u2019s the latter\u2026<\/p>\n

Then click here to find out when I’ll be in a town near you and I\u2019ll show you how to do it:<\/p>\n

– More Patients, More Profits 3-Day Workshop – Apply Here. <\/a><\/p>\n

And when you do I\u2019ll be spending \u201c3\u201d days showing you:<\/p>\n

1. How to create a real Marketing Plan (\u2026so you don\u2019t waste any more money on ads that you run JUST because the local paper calls with a \u201cspecial\u201d)<\/p>\n

2. The exact Message that you should put out across things like Facebook, Newspaper, on your Website, Social Media and in all of your Marketing pieces\u2026<\/p>\n

And,<\/p>\n

3. How to actually convert the inquires that you\u2019ll get so that they\u2019re on your schedule.<\/p>\n

It\u2019s like I always say\u2026<\/p>\n

It\u2019s one thing to get an \u201cinquiry\u201d – it\u2019s another thing to get a paying patient.<\/p>\n

If you are interested, use this link to look at when I’ll be holding this workshop at a town near you:<\/p>\n

– More Patients, More Profits 3-Day Workshop – Apply Here<\/a><\/p>\n

Maybe we\u2019ll get to grab a beer or two as well?<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n

Click here to listen to \u2013\u00a0Podcast EP:012: My Best Advice For Starting Out Or Scaling Up In The Face Of Fear, Negativity, Doubt, Criticism And Even Resentment From Your Friends And Family<\/a><\/p>\n

And\u00a0Click here to watch Youtube Show EP:<\/a>30: How To Get A Big Breakthrough In Your Business<\/a><\/p>\n

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lets talk more about a Marketing Plan: Every PT business owner needs one\u2026 \u2026BUT, not everyone has one. Do you?? For most, Marketing is something that happens when new patients dry up\u2026 \u2026OR, the local newspaper calls and offers a discount to run an ad because there\u2019s a \u201cspecial promotion\u201d on this weekend – and…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nThe Secret Of A Great Marketing Plan | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Marketing Plans - Every PT business owner needs one BUT, not everyone has one. 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