{"id":1342,"date":"2017-01-16T16:24:53","date_gmt":"2017-01-16T16:24:53","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1342"},"modified":"2017-01-16T16:28:12","modified_gmt":"2017-01-16T16:28:12","slug":"the-most-vital-part-of-your-clinics-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/","title":{"rendered":"The Most Vital Part Of Your Clinic’s Marketing Plan"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 5\/5 - (2 votes) <\/div>\n <\/div>\n

<\/a><\/p>\n

Comes a question on my Facebook Page:<\/strong><\/p>\n

===<\/p>\n

\u201cI know I need a Marketing Plan – but I\u2019m stuck on trying to decide what actually goes into making one happen!<\/em><\/p>\n

Any in-put would be welcome.\u201d<\/em><\/p>\n

===<\/p>\n

So, let\u2019s dig-in and talk through this\u2026<\/p>\n

(I have a video for you to watch – so read right to the end<\/strong>)<\/p>\n

First, a definition:<\/p>\n

\u201cA Marketing Plan<\/strong> is something that describes activities involved in achieving specific Marketing Objectives – within a set time frame\u201d.<\/p>\n

For it to work – you need to know how many patients\/visits you want to see each week – then work backwards.<\/p>\n

So if I want \u201c50\u201d visits per week – and each patient has 10 sessions with me – I need \u201c5\u201d new patients every week.<\/p>\n

That\u2019s about 23 NP\u2019s per month.<\/p>\n

Now here\u2019s where the plan takes over:<\/p>\n

I then have to work out where I am going to get those \u201c23\u201d patients from.<\/p>\n

For example:<\/strong><\/p>\n

5 from Facebook\u2026<\/p>\n

Another 5 from Google\u2026<\/p>\n

5 from Website\u2026<\/p>\n

And so on and so on\u2026<\/p>\n

This is my \u201cbudget\u201d – and I need to forecast – until I hit the said goals.<\/p>\n

Simple \u201cdo this, do that\u201d type stuff so far.<\/p>\n

Now, where all of this breaks down, is often in the EXECUTION of this Plan\u2026<\/p>\n

PTs are rushing to Facebook right now to \u201cget there message out there\u201d\u2026<\/p>\n

OR,<\/p>\n

Running ads in the Newspaper to \u201cget noticed\u201d and acquire NPS that way.<\/p>\n

The problem is this:<\/p>\n

“Most of these ads aren\u2019t working”.<\/p>\n

Why?<\/p>\n

Because before you even consider creating a Marketing PLAN\u2026<\/p>\n

\u2026you need a MESSAGE<\/strong> that drives that plan.<\/p>\n

The MESSAGE<\/strong> is like the FUEL of your vehicle.<\/p>\n

You can have the best VEHICLE, but without the right FUEL, it ain\u2019t going anywhere!<\/p>\n

Likewise, I can have the best PLAN in the world – but if the Message that I put out (to the people in my community) isn\u2019t RESONATING, then my Plan is going to fail.<\/p>\n

Rather than explain it, let me show you it in action\u2026<\/p>\n

Here\u2019s a video that demonstrates what I\u2019m trying to say:<\/strong><\/p>\n

<\/a><\/p>\n

(Click play to watch it)<\/p>\n

It shows a blind man in the streets \u201cbegging\u201d for money\u2026<\/p>\n

His MESSAGE is:<\/strong><\/p>\n

“I’m blind – please help”!<\/em><\/p>\n

No-one leaves him any money.<\/p>\n

THEN all of a sudden\u2026<\/p>\n

\u2026the MESSAGE gets changed to:<\/strong><\/p>\n

\u201cIt\u2019s a beautiful day – <\/em>
\nand I won\u2019t see any of it\u201d<\/em><\/p>\n

And when it does, guess what happens?<\/p>\n

That\u2019s right – his begging cup gets loaded with cash.<\/p>\n

It is WITHOUT DOUBT the No.1 Marketing training Video I have ever seen – and is something that completely changed the way that I Market my practice\u2026<\/p>\n

When you\u2019ve watched it\u2026<\/p>\n

\u2026if you then believe in the power of the MESSAGE – and want some help to refine (or create from scratch) YOUR CLINICS MARKETING MESSAGE\u2026<\/p>\n

\u2026then take a look at this:
\n<\/strong>
\n– 3-Day Workshop With Paul Gough – More Patients, More Profits 2017! > <\/a><\/p>\n

It’s where I spend an entire day helping you to create the right MESSAGE, another Day creating a solid Marketing PLAN that leverages that new Message\u2026<\/p>\n

\u2026and another day showing you how to CONVERT more of your new leads to paying patients – so that the numbers in your new PLAN, come to fruition.<\/p>\n

Click here to find out when I’ll be coming to a clinic near you:<\/p>\n

– 3-Day Workshop With Paul Gough – More Patients, More Profits 2017! > <\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough.<\/p>\n

P.S<\/strong>\u00a0When you attend, here\u2019s how the 3-Day Event will look:
\n<\/a>Click here for the details.<\/a><\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n

Click here to listen to \u2013\u00a0<\/a>Podcast EP:011: The Power Of Words: The One Single Word That Donald Trump Used To Influence 60 Million Americans<\/a><\/p>\n

And\u00a0Click here to watch Youtube Show EP:<\/a>30: How To Get A Big Breakthrough In Your Business<\/a><\/p>\n

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/strong><\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comes a question on my Facebook Page: === \u201cI know I need a Marketing Plan – but I\u2019m stuck on trying to decide what actually goes into making one happen! Any in-put would be welcome.\u201d === So, let\u2019s dig-in and talk through this\u2026 (I have a video for you to watch – so read right…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nThe Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-16T16:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-16T16:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/01\/Marketing-Plan-quote-card.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/\",\"name\":\"The Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2017-01-16T16:24:53+00:00\",\"dateModified\":\"2017-01-16T16:28:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Most Vital Part Of Your Clinic’s Marketing Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy","description":"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/","og_locale":"en_GB","og_type":"article","og_title":"The Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy","og_description":"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2017-01-16T16:24:53+00:00","article_modified_time":"2017-01-16T16:28:12+00:00","og_image":[{"url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2017\/01\/Marketing-Plan-quote-card.png"}],"author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/","name":"The Most Vital Part Of Your Clinic's Marketing Plan | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2017-01-16T16:24:53+00:00","dateModified":"2017-01-16T16:28:12+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"Here's why your clinic needs a Marketing Clinic, and why most health care professionals don't know what actually goes into making one","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/the-most-vital-part-of-your-clinics-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Most Vital Part Of Your Clinic’s Marketing Plan"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1342"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=1342"}],"version-history":[{"count":1,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1342\/revisions"}],"predecessor-version":[{"id":1345,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1342\/revisions\/1345"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=1342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=1342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}