{"id":1317,"date":"2016-12-09T16:00:55","date_gmt":"2016-12-09T16:00:55","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1317"},"modified":"2016-12-09T16:05:44","modified_gmt":"2016-12-09T16:05:44","slug":"two-little-words-said-by-a-receptionist-that-costs-you","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/two-little-words-said-by-a-receptionist-that-costs-you\/","title":{"rendered":"Two Little Words (Said By A Receptionist That Costs You $$$)"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

<\/a><\/p>\n

On the face of it, \u201cprobably won\u2019t\u201d<\/strong> <\/em>– isn\u2019t all that much of a phrase that you would ordinarily pay much attention to\u2026<\/p>\n

But with some context, it becomes so.<\/p>\n

For example:<\/strong><\/p>\n

When it\u2019s said by the well-meaning secretary of an in-demand PT explaining why \u201cyou probably won\u2019t get to see him after the initial Eval\u2019\u201d,<\/strong> <\/em>to a new patient calling\u2026<\/p>\n

\u2026then all of a sudden it\u2019s worth paying attention to what it means to the person hearing it.<\/p>\n

Or, more importantly, how it makes that person FEEL<\/strong> about doing business with you.<\/p>\n

Think about a typical patients journey\u2026<\/p>\n

They pick up the phone to talk to a stranger…<\/p>\n

They admit that they have a problem to that stranger (not easy to do\u2026)\u2026<\/p>\n

Then they are then told that the person they want to see CAN SEE THEM…<\/p>\n

\u2026BUT, that it\u2019s unlikely to be for anything more than one session. <\/strong><\/p>\n

What\u2019ll happen next??<\/p>\n

“Who knows”…<\/p>\n

(They don\u2019t know either).<\/p>\n

Will I get the outcome? <\/em><\/p>\n

Will I be seen as many times as I need? <\/em><\/p>\n

Will I get the service that I\u2019m looking for? <\/em><\/p>\n

And you want me to pay “how much” out-of-pocket for this???<\/em><\/p>\n

And so it goes on and on – and on\u2026<\/p>\n

Doubts raised about the CERTAINTY in which the patient will get the outcome that they plucked up the courage to call for – and will have to *pay* for\u2026<\/p>\n

Value is something that a patient PERCEIVES.<\/p>\n

It\u2019s a concept.<\/p>\n

It\u2019s a feeling.<\/p>\n

And when enough of a feeling \u201cconjures\u201d inside, people take action – and sometimes do stuff they otherwise wouldn\u2019t…<\/p>\n

It\u2019s like I keep saying\u2026<\/p>\n

There\u2019s NO money problems in this world\u2026<\/p>\n

There\u2019s a reason the US and UK collectively are in multi-TRILLIONS $$$ worth of debt\u2026<\/strong><\/p>\n

And that\u2019s because people with \u201cno-money\u201d, often buy things based upon how the words of the people offering it to them made them FEEL.<\/strong><\/p>\n

How are your marketing and office staff making your patients FEEL about paying your fees?<\/p>\n

To wrap up:<\/strong><\/p>\n

The secret to cash-pay or self-referral success for ANY PT clinic, anywhere in the world, is found in the way that you are able to make someone FEEL about WANTING to do business with you\u2026<\/p>\n

It starts with what you say in your Marketing – and continues on the phone.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

MORE RESOURCES ON THIS TOPIC:<\/strong><\/h2>\n

Click here to listen to – podcast EP:001: Marketing 101 – How To Tap Into The 93% Of People In Pain, Currently Being Overlooked…\u00a0<\/a><\/p>\n

And\u00a0Click here to watch Youtube Show EP:022 –\u00a0Giving My Staff A License To Thrill<\/a><\/p>\n

Subscribe to the podcast on iTunes and the show on Youtube<\/p>\n

===<\/p>\n

For more PT Business Education Material:<\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On the face of it, \u201cprobably won\u2019t\u201d – isn\u2019t all that much of a phrase that you would ordinarily pay much attention to\u2026 But with some context, it becomes so. For example: When it\u2019s said by the well-meaning secretary of an in-demand PT explaining why \u201cyou probably won\u2019t get to see him after the initial…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,1],"tags":[],"yoast_head":"\nTwo Little Words (Said By A Receptionist That Costs You $$$) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Have you ever thought about how the words you say to your clients make them feel? 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