{"id":1297,"date":"2016-11-04T12:51:11","date_gmt":"2016-11-04T12:51:11","guid":{"rendered":"https:\/\/www.ptprofitacademy.com\/blog\/?p=1297"},"modified":"2017-09-15T10:55:07","modified_gmt":"2017-09-15T09:55:07","slug":"accelerator-week-6-highlights","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-week-6-highlights\/","title":{"rendered":"Accelerator Method – Achieve Price Freedom (Part 6)"},"content":{"rendered":"\n\n
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\"banner-npa-6\"<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=bs8ttLpHqfs<\/p>\n

Week 6<\/strong> of Accelerator is here and I can\u2019t believe it\u2019s our final class\u2026<\/p>\n

First a quick re-cap:<\/strong><\/p>\n

Weeks 1, 2, 3, 4 and 5 of Accelerator were all about teaching my students how to increase the number of people who want to do business with them\u2026<\/p>\n

You can catch up on the highlights here\u2026<\/strong><\/p>\n

– Accelerator Week 1<\/a>
\n– Accelerator Week 2<\/a>
\n– Accelerator Week 3<\/a>
\n– Accelerator Week 4<\/a>
\n– Accelerator Week 5<\/a><\/p>\n

This week I showed my group of great Physical Therapy business owners how to achieve \u2018Price Freedom\u2019.<\/strong><\/p>\n

What is Price Freedom?<\/strong> It\u2019s the ability to charge whatever prices you want (the prices you deserve) without losing patients, and growing your business at the same time.<\/p>\n

It\u2019s all about creating a price structure that makes you more profitable<\/strong> AND offering other products and services that are aligned with your perfect patient, that they\u2019ll want to buy from you\u2026 forever.<\/strong><\/p>\n

So with that said, lets get into \u201c10″ of the biggest highlights<\/strong> from the final week of the New Patient Accelerator Program, week 6, so you too can discover how to MAXIMISE the cash value of your new patients\u2026<\/p>\n

\"\"<\/p>\n

Key Takeaways<\/h1>\n

#1 The Number 1 Thing That Allows You To Charge Higher Prices\u2026<\/h2>\n

Raising prices is often hard for many business owners – we get emotionally attached and worry that people will say \u2018no\u2019 to paying what we really want to charge.<\/p>\n

But there\u2019s a way around that – GREAT Marketing<\/strong> (and continued investment in your clinic Marketing)<\/p>\n

Which is why your Message to Market match<\/strong> is so vital\u2026<\/p>\n

It\u2019s the job of your Marketing to attract your perfect patients to your clinic with messages that resonate with them so powerfully, that they wouldn\u2019t ever dare risk going anywhere else.<\/p>\n

Get that right and you\u2019ll be able to charge more than your competition.<\/p>\n

#2 Patients Really CAN Afford Your Fees<\/h2>\n

A lot of business owners face people telling them \u2018they can\u2019t afford their fees\u2019<\/em> <\/strong>– it happens in every industry, in every town\u2026<\/p>\n

And unfortunately it\u2019s happening more and MORE in the PT industry, especially as the cost of health care rises!<\/p>\n

So do you have to suffer? Nope!<\/strong><\/p>\n

This is another reason why investing in your clinics Marketing is KEY to being more profitable\u2026 If more people know who you are, and more people want to do business with you, then essentially you\u2019ll have a steady stream of people lining up in your waiting room – so you can confidently raise your prices.<\/strong><\/p>\n

(And not live in fear of losing one or two people just because you\u2019re charging a higher fee).<\/p>\n

#3 Selling Is An Exchange Of Value<\/strong><\/h2>\n

When you can get your customers to understand the value of what you\u2019re selling (the benefit to them of a monthly massage, or maintenance Physical Therapy) they will be more inclined to spend money with you.<\/strong><\/p>\n

If you don\u2019t present the value to them on a sliver plate over and over and over again<\/strong> – a LACK of value will automatically be assumed.<\/p>\n

The day you STOP communicating the value – is the day they drop-off.<\/p>\n

People don\u2019t buy \u2018massages\u2019 and \u2018PT\u2019 – they buy how it makes them feel.<\/strong><\/p>\n

Get this right and you\u2019ll bust this next thing I’m about to tell you\u2026<\/p>\n

#4 The Myth About Higher Prices<\/h2>\n

One of the most worrying myths in business is that people buy primarily on price.<\/p>\n

NOTHING could be further from the truth<\/strong> – we\u2019ve just been conditioned to believe it’s true.<\/p>\n

If people bought primarily on price, we\u2019d be driving the cheapest, oldest cars,<\/strong> we\u2019d never eat out in restaurants, very few people would own iPhones or iPads.<\/p>\n

Again, this is why we need provide value up front (over and over again), and give them tons of information first – then they’ll be happy to exchange $1000 to do business with us.<\/strong><\/p>\n

#5 Remove The \u2018Professional Ego\u2019<\/h2>\n

And I mean this with total respect\u2026<\/p>\n

\u2026As PT business owners we\u2019ve got to throw our ego under the bus otherwise it can stand in the way of having a conversation about the value of what you\u2019re providing with someone who questions price.<\/p>\n

This is the reason WHY I do free telephone consultations\u2026<\/strong><\/p>\n

WHY I hold free \u2018discovery visits\u2019\u2026<\/strong><\/p>\n

Because these free options I give to people, who need to know more before they say \u2018yes\u2019 to my services, don\u2019t cost me money, they make me money in the long-run.<\/strong><\/p>\n

\"screen-shot-2016-11-07-at-10-48-05\"<\/a><\/p>\n

#6 The Wrong Way To Set Prices<\/h2>\n

One of the big mistakes a lot of Physical Therapists make when it comes to setting their prices is that they either:…<\/strong><\/p>\n

\"screen-shot-2016-11-07-at-10-48-25\"<\/a><\/p>\n