{"id":1284,"date":"2016-10-27T16:31:09","date_gmt":"2016-10-27T15:31:09","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1284"},"modified":"2017-09-15T10:18:36","modified_gmt":"2017-09-15T09:18:36","slug":"accelerator-week-5-highlights","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-week-5-highlights\/","title":{"rendered":"Accelerator Method – 24\/7 Inquiries From Your Clinic Website (Part 5)"},"content":{"rendered":"\n\n
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\"banner-npa-5\"<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=hmP49BogFAQ<\/a><\/p>\n

Week 5 of Accelerator is here<\/strong>, and this week we talk about how to acquire new patients using your website<\/strong> by following the Accelerator Method.<\/p>\n

But before we begin\u2026 if you\u2019re only just joining us on this 6 part highlights series, you can catch up on the previous ones here:<\/strong><\/p>\n

Week 1 – Picking Your Perfect Patient<\/a>
\nWeek 2 – Proving Value Upfront<\/a>
\nWeek 3 – Attracting Patients Offline<\/a>
\nWeek 4 – Getting Potential Patients Online<\/a><\/p>\n

In week 5 I taught my group of amazing PT Business Owners how to effectively use their website to win more of the massive pocket of people currently being overlooked for PT<\/strong>\u00a0by most clinic owners when they\u2019re marketing their services.<\/p>\n

Most people have no clue what we do as Physical Therapists, or if a PT can even help them with the problem they\u2019ve got\u2026<\/p>\n

And many people are just simply too \u201cskeptical\u201d, lack motivation, or remain confused<\/strong> about the benefits of what a PT even does.<\/p>\n

So when you take that into consideration, it makes sense to STOP communicating with people about Physical Therapy\u2026 And start talking to them about their CURRENT problems, and show them how you can be the solution to overcome those problems.<\/p>\n

And we can most definitely do that on our website.<\/strong><\/p>\n

So, with that said here\u2019s 10 of the biggest takeaways from week 5 of Accelerator<\/strong> that I share with my students, so they can help people make better decisions and stand out from the other clinics in their town, online\u2026<\/p>\n

\"\"<\/p>\n

Key Takeaways<\/h1>\n

1. Your Website IS Your Business<\/h2>\n

It\u2019s amazing just how \u201cneglectful\u201d<\/strong> of their website many business owners are – in any industry, not just PT!<\/p>\n

Most won\u2019t, or don\u2019t want to accept it, BUT, your website IS your business.<\/strong><\/p>\n

With over three billion internet users worldwide (and with that number of users growing by as much as 10% each year)\u2026 if you don\u2019t have a good website that compels people to become paying patients, and multiple streams of getting prospects to land on your website\u2026<\/p>\n

\u2026Then you\u2019re missing out on a great opportunity to generate more revenue and profit for your PT clinic, as well as the golden area of opportunity to serve the 93% of people who are going to a doctor in pain, and still NOT leaving with a referral for PT.<\/strong><\/p>\n

Why is this?\u2026<\/p>\n

2. Your Clinic’s Website Is The Profit Center To Your Business<\/h2>\n

Basically everything online is changing<\/strong> and just like the iPhone, the internet is rapidly evolving too.<\/p>\n

Your clinic\u2019s website now, is the profit center to your business.<\/strong><\/p>\n

Once upon a time a website was just a sideline. It was something as a business owner you quickly set-up without much thought because people said you needed one.<\/p>\n

And you probably had a lot of people tell you that if your practice has a website that looks nice, is dressed with lots of fancy buttons and pretty pictures, then people would be calling your clinic and simply come to you\u2026<\/p>\n

That\u2019s not the case.<\/strong><\/p>\n

Essentially your website, and the online presence that you have, is the defining presence of your business. Having an online presence where people can effortlessly find you \u2013 is now critical to you serving more people.<\/strong><\/p>\n

3. All Roads Lead Back To Websites<\/h2>\n

Just think about the process you go through before you make a decision about purchasing something, or handing your money over for a service\u2026<\/p>\n

9 out of 10 purchase decisions lead back to a website.<\/strong><\/p>\n

If you see something in a newspaper – you check it out online.<\/strong><\/p>\n

See something on Facebook – you check out the website.<\/strong><\/p>\n

Want to buy something – you go to google and browse websites online before you purchase.<\/strong><\/p>\n

Your patients are exactly the same – people make the same purchase decisions on a Physical Therapy Website as they do on any other industry website \u2013 and it\u2019s done more successfully by providing as much information as possible<\/strong> to help the customer make a BETTER more informed decision.<\/p>\n

So if you\u2019re not online, or your website isn\u2019t geared towards helping people make better decisions – you\u2019re losing out on a lot of valuable inquiries.<\/p>\n

4. Your Website Is Key To Business Success<\/h2>\n

What a lot of people don\u2019t get, is that if their website isn\u2019t set up properly, it can be the one thing that\u2019s stopping you from making BIG money.<\/p>\n

The majority of clinic owners believe that the purpose of their website is to sell something \u2013 that people will find you online, and simply book appointments right away.<\/p>\n

And some people do\u2026 But the reality is, not many will.<\/strong><\/p>\n

Take this for example\u2026<\/strong><\/p>\n

Did you know that less than 6% of all commerce is actually done online?\u2026<\/em><\/strong><\/p>\n

And that a huge 85% of people who visit your website will leave and NEVER take any action?\u2026<\/strong><\/p>\n

Think about that for a moment, just how much money could your clinic\u2019s website be losing you?\u2026 Thousands, upon thousands of dollars??<\/p>\n

And with less and less people being referred by a Doctor, and re-imbursement fees being slashed, you definitely can\u2019t afford to let this happen.<\/p>\n

5. The Purpose Of Websites Has Evolved<\/h2>\n

\u2026They\u2019re no longer just for selling, or getting people to book appointments.<\/p>\n

Your PT website is there for people to make inquiries, to build trust and relationships, to establish authority and expert status.<\/strong><\/p>\n

6. Websites Are No Good Just Looking \u2018Pretty\u2019<\/h2>\n

Most PT websites are built to communicate with people actively looking for a PT clinic\u2026<\/p>\n

\u2026you now know that there\u2019s NOT that many, and that explains why so many business owners are so frustrated by the performance of their sites.<\/p>\n

And given that there\u2019s Physical Therapy clinics aplenty in your small town\u2026<\/p>\n

\"Screen<\/a><\/p>\n

\u2026the chances of being successful just because you have a nice looking \u201cme-too\u201d style website all about you and your PT \u2013 is slim.<\/strong><\/p>\n

Does that mean that having a website is a waste of time?<\/p>\n

Far from it\u2026<\/p>\n

It just means we have to design your website slightly different\u2026<\/p>\n

7. You Need A CLEAR Message<\/h2>\n

Most websites start with something ego-centric with a message that\u2019s all about them, and how great PT is\u2026<\/p>\n

And of course you and I know that PT is what a lot of people need, but when most of the world have no idea what we do, it\u2019s vital that your website has to have a clear message about what you can do FOR THEM.<\/strong>
\n<\/a><\/p>\n

An example of what mine is for the Paul Gough Physio Rooms?<\/p>\n

\"Screen<\/a><\/p>\n

Which brings me onto this\u2026<\/p>\n

8. Know How Your Patients Use Google<\/h2>\n

Think about someone with chronic low back pain right now\u2026<\/p>\n

How do they use \u201cGoogle\u201d to solve their problem?<\/strong><\/p>\n

We know that most people are NOT searching for PT.<\/p>\n

So what are they searching for?<\/p>\n

INFORMATION<\/strong> \u2013 in the form of ADVICE \u2013 on WHY their back pain is happening\u2026<\/p>\n

\u2026and THEN what they can do about it.<\/p>\n

So, how about we design websites to reflect what consumers are actually DOING and LOOKING for?<\/p>\n

(Rather than creating a site which is only about our services?)<\/p>\n

9. The BIG Mistake A Lot Of PT\u2019s Make\u2026<\/h2>\n

\u2026With their website is this – they use a \u201cdone for you\u201d style<\/strong> company to design their website, who are WRONGLY assuming that anyone with low back, or knee pain etc, is thinking about choosing a PT.<\/p>\n

(And it\u2019s not their fault!)<\/p>\n

But nothing could be further from the truth.<\/p>\n

Google is a QUESTION engine<\/strong> – meaning most people who use it, do so to get ANSWERS to problems.<\/p>\n

I know for sure there\u2019s 100X more people in your town today typing \u201cback pain advice\u201d\u2026<\/p>\n

\u2026than typing \u201cgood physical therapist\u201d into their iPhone. .<\/p>\n

So, one of the easiest ways to boost response from your website is to design it in such a way that you\u2019re the one able to answer their questions.<\/p>\n

10. A Great Tactic To BOOST Website Response<\/h2>\n

One of the biggest mistakes of any PT site is to ask people to \u201cBook An Appointment\u201d or \u201cSchedule Now\u201d.<\/strong><\/p>\n

You might get one or two people who are ready to \u201cbook now\u201d\u2026<\/p>\n

\u2026but you\u2019re NEGLECTING to consider the HUGE amount who aren\u2019t.<\/p>\n

Asking me to \u201cbook now\u201d is like asking me to get married when we\u2019re on our first date.<\/p>\n

You wouldn\u2019t do it.<\/strong><\/p>\n

Better to ask people to MAKE AN INQUIRY which is much less of a commitment, and easier for them to do\u2026<\/p>\n

This \u201cBook Now\u201d issue explains in a \u201cNew York minute\u201d why so many owners look at their website, see that 400 people have been on the site, and yet only 3 people booked.<\/p>\n

It\u2019s less than a 1% response rate \u2013 which is TYPICAL FOR MOST SITES\u2026<\/p>\n

\u2026And yet on my site, the \u201cPaul Gough Physio Rooms\u201d<\/a>, we get anything from a 15-20% RESPONSE\/CONVERSION rate.<\/p>\n

Why? Simply because on my site, we let people take \u201cbaby steps\u201d\u2026<\/strong><\/p>\n

To sum it up:<\/strong> Remember, success in business is simply about working out how humans interact in every day life \u2013 then re-creating that, inside of our business.<\/p>\n

When it comes to marketing \u2013 contact details is the new currency you should be thinking about.<\/strong><\/p>\n

Not \u201chow many referrals did I get today\u2026\u201d<\/p>\n

It\u2019s \u201chow many INQUIRIES did we get today, that we can begin relationships with\u201d.<\/strong><\/p>\n

It\u2019s just a matter of earning their trust \u2013 which takes a little time, but once you do have their TRUST, you inherit a very valuable patient that is likely to stay with you for life.<\/strong><\/p>\n

See you here next week, for Module 6 where we\u2019ll cover how to leverage\u00a0<\/b>everything we’ve covered so far to raise your prices above the $160 mark, and achieve “price freedom”.<\/strong><\/p>\n

===<\/p>\n

If you\u2019d like to get notified of when this class next becomes available \u2013\u00a0please click here and we\u2019ll be sure to add you to the early priority list, next time.<\/a><\/p>\n

OR If you\u2019re brand new to my PT Business Education Material:<\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Week 5 of Accelerator is here, and this week we talk about how to acquire new patients using your website by following the Accelerator Method. But before we begin\u2026 if you\u2019re only just joining us on this 6 part highlights series, you can catch up on the previous ones here: Week 1 – Picking Your…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nAccelerator Method - 24\/7 Inquiries From Your Clinic Website (Part 5) | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-week-5-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerator Method - 24\/7 Inquiries From Your Clinic Website (Part 5) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Week 5 of Accelerator is here, and this week we talk about how to acquire new patients using your website by following the Accelerator Method. 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