{"id":1252,"date":"2016-10-09T15:36:15","date_gmt":"2016-10-09T14:36:15","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1252"},"modified":"2017-08-25T14:25:01","modified_gmt":"2017-08-25T13:25:01","slug":"accelerator-week-3-highlights","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-week-3-highlights\/","title":{"rendered":"Accelerator Method – Get Your PT Clinic Noticed (Part 3)"},"content":{"rendered":"\n\n
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\"week-3-acc-4-0-banner\"<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=wDkDSAA0KWg<\/a><\/p>\n

Accelerator Week 3 is here and I can\u2019t believe we\u2019re halfway through already!<\/p>\n

This week I taught my group of incredible PT business owners live from beautiful San Diego – one of my most favorite places, and on Module 3\u00a0we spoke all about something called \u00a0\u2018old school marketing mastery\u2019<\/strong> – and when it’s done right,<\/strong><\/em> Direct Mail can be the key to a goldmine of additional profits for your clinic. More on that in a moment\u2026<\/p>\n

In case you\u2019re only just joining us, here\u2019s a quick re-cap of what we\u2019ve covered so far:<\/strong><\/p>\n

In week 1<\/a> we spoke about the OPPORTUNITY that exists to access the 93% of people who are currently being overlooked for PT – defining your \u2018perfect patient\u2019<\/strong>\u2026click here to read more here.<\/a><\/p>\n

Then, in week 2<\/a>, once my students got clear on who that patient was, we dived right into why a lot of people don\u2019t choose to come and see a Physical Therapist, objects, and how to overcome them – catch up on week 2 here.<\/a><\/p>\n

Now that\u2019s been covered, here\u2019s where week 3 comes into play – this week it\u2019s all about how to ACTUALLY get noticed,<\/strong> so you can serve more people, and build a bigger business.<\/p>\n

We\u2019ve put together the 10 biggest takeaways from Module 3 of Accelerator for you to enjoy, here\u2019s a look behind the scenes!…<\/p>\n

\"\"<\/p>\n

Takeways<\/h1>\n

#1 The 3 Key Ingredients To Lasting Business Success\u2026<\/h2>\n

1.<\/strong> Get Noticed.<\/p>\n

2.<\/strong> Serve more people<\/p>\n

3.<\/strong> Build a bigger business<\/p>\n

Now you know that, the next big question is this:<\/p>\n

\u201cHow do you go about getting NOTICED by your Perfect Patient?\u201d\u2026<\/em><\/p>\n

\u2026So you can grow and scale you business and serve more people better?<\/p>\n

By knowing this:<\/strong><\/p>\n

#2 Know Your Perfect Patients Behaviour<\/h2>\n

Why is this important for your clinics marketing success?<\/p>\n

Well, depending on WHO<\/strong> your perfect patient is, their age, and what they like to do – that\u2019ll determine where<\/strong> you want to run your marketing.<\/p>\n

Where do they hang out? Do they go to a coffee shop each morning to read the newspaper? Are they active on Social Media?<\/p>\n

My ideal patient \u201cMary\u201d, is aged 53\u2026 she\u2019s still reading newspapers\u2026<\/p>\n

So if Mary is reading the daily newspaper, can you guess where I\u2019m going to run my ads?<\/p>\n

A newspaper!<\/strong><\/p>\n

#3 Newspapers STILL Work<\/h2>\n

A lot of people will say to me that \u2018newspapers are no good\u2019<\/em>, that \u2018nobody reads them anymore\u2019<\/em> – this couldn\u2019t be further from the truth.<\/strong><\/p>\n

If your perfect patient is 50 plus – running a newspaper ad (especially if you\u2019re a small clinic), is one of the best areas of opportunity to get noticed.<\/p>\n

Back to my perfect patient Mary, who is 53 – she\u2019s read newspapers for years, and will continue to do so because it\u2019s a habit<\/p>\n

Put your ads in front of the people you want to target where they spend their time most – and you\u2019ll grab their attention.<\/p>\n

But keep this in mind\u2026<\/p>\n

#4 Forget \u2018Pretty\u2019 Looking Ads<\/h2>\n

Most people when they go about their Marketing – want something that looks \u2018nice\u2019.<\/p>\n

But does a \u2018nice\u2019 looking ad make you money?<\/p>\n

Nope!<\/p>\n

Not if the message isn\u2019t right<\/strong> anyway!<\/p>\n

Most designers would be horrified by the fact that my ads aren\u2019t \u2018flashy\u2019, colourful and don’t have pretty images all over them – but they don\u2019t all understand what we\u2019re wanting to do\u2026<\/p>\n

Put an ad out there that talks to your perfect patient and an ad they can resonate with – and you\u2019ll have tons of new people who need your help, calling your clinic.<\/p>\n

#5 The Purpose Of Your Marketing Is To Build Trust<\/h2>\n

The message of your ad is the most important thing,<\/strong> don\u2019t get the message right – you\u2019ve lost them.<\/p>\n

Remember, trust is one of the things that you need to win over if you want to access the \u201c93%\u201d of people who have been overlooked (who need your help!).<\/p>\n

What will you say in my ad?<\/p>\n

Well, believe it or not\u2026<\/p>\n

NOT an ad that is all about physical therapy.<\/strong><\/p>\n

Why?<\/p>\n

Because that\u2019s NOT what people are looking for.<\/p>\n

So, what are people looking for?…<\/p>\n

This:<\/strong><\/p>\n

#6 Advertise Solutions To Problems<\/h2>\n

Your perfect patient is in need of a solution<\/strong> – but currently they don\u2019t even realize the the solution they need can even be Physical Therapy.<\/p>\n

So your marketing has to advertise a solution to their problem.<\/p>\n

This problem could be anything from:<\/strong><\/p>\n

* Fear of a life time dependency upon painkillers<\/p>\n

* Risking dangerous spinal surgery for chronic back pain<\/p>\n

* Not knowing what\u2019s wrong to cause her pain\u2026<\/p>\n

So when you realize all of this, you can create an ad that talks about how your clinic can solve those problems!<\/p>\n

#7 Talk To The \u2018Internal\u2019 Problems\u2026<\/h2>\n

Those 3 bullet points I just described above – they\u2019re INTERNAL problems.<\/strong><\/p>\n

And the clinics that solve INTERNAL problems (and talk to those problems) are usually a lot more successful, and can charge higher prices.<\/p>\n

For context<\/strong> – running an ad that says you solve \u2018back pain\u2019 is solving an EXTERNAL problem.<\/p>\n

Fine on the face of it, and is definitely one step up from advertising physical therapy\u2026 but a lot of patients have learnt to live with the pain for so long, that an ad about \u2018back pain\u2019 is likely to be skipped over.<\/p>\n

So, when you talk about these internal problems in your marketing \u2013 a lot more people will NOTICE you.<\/strong><\/p>\n

#8 Don\u2019t Ask People To Book Appointments<\/h2>\n

Not in your newspaper ad (or on Facebook anyway).<\/p>\n

Asking people to commit and make a decision as big as that in an ad right away, (when they don\u2019t even know you), is a big mistake.<\/strong><\/p>\n

I\u2019m NOT asking for appointments in the ads I run \u2013 I\u2019m not asking for them to do anything but take some of my free advice and put one or two of the tips to good use\u2026<\/p>\n

\u2026and if they do that, and they experience a \u201clittle win\u201d in terms of how good they feel, then most likely they\u2019ll want to know what else I have to offer them.<\/strong><\/p>\n

And when that happens, they ASK for more information \u2013 and that\u2019s when you can talk to them all about your PT services.<\/p>\n

#9 Reverse Engineer The Process<\/h2>\n

One of the best things you can do to get committed patients, is to reverse engineer the Marketing process\u2026<\/p>\n

What I mean by that is this – with my ads I\u2019ve worked backwards from me wanting them\u2026<\/strong><\/p>\n

…to making them want to ASK about me.<\/strong><\/p>\n

It lets me schedule from a position of authority and confidence, and means the patient is going to be much more committed and fully bought into my plan of care.<\/p>\n

What small clinic owner doesn\u2019t want that?<\/p>\n

#10 One Form Of Marketing On Its Own – Isn\u2019t Enough<\/h2>\n

Newspaper ads are great – especially if they get people to call, but what happens when you rely completely on one source,\u00a0and the calls stop?<\/p>\n

There\u2019s plenty of other ways to find your perfect patient.<\/p>\n

You could also find also find them using postcards, Social Media, giving talks at sports clubs, attending community events, taking a stall at a fundraising event, using Google Ad words, sending mail pieces to her home\u2026<\/p>\n

The number of ways is endless<\/strong> – putting your ad in more than one place, is a great way to establish expert status and build trust.<\/p>\n

That\u2019s it for week 3 of Accelerator!<\/p>\n

Now you\u2019re armed with 10 of the most powerful ways<\/strong> to grow your business and get noticed by more people who need your services.<\/p>\n

To sum it up:<\/strong><\/p>\n

There\u2019s an INFINITE number of ways to get noticed by your ideal patient, but what always remains the same is the STRATEGY to make it work.<\/p>\n

1. Pick the perfect patient.<\/strong><\/p>\n

2. Get their attention either online or offline by offering them something of value\u2026<\/strong><\/p>\n

3. And then give them more information about what ELSE you can do.<\/strong><\/p>\n

It\u2019s that simple\u2026<\/p>\n

And it is why the \u201cACCELERATOR METHOD\u201d is working so successfully for small clinics around the US and across the world.<\/p>\n

Next week my students have a week devoted to implementing everything they\u2019ve learnt so far into their practice, then in week 4 we\u2019ll be expanding on even more ways to get noticed by prospects online.<\/strong><\/p>\n

So if your perfect patient can be found hanging out on google and Facebook, be sure to stick around for this \ud83d\ude09<\/p>\n

P.S<\/strong>. Here’s some pics from the Impact Tour this week:<\/p>\n

I got to hang out with Amazing PT “Scott McAfee”\u00a0<\/strong>in L.A:<\/p>\n

\"impacttour-scott\"<\/a><\/p>\n

“Roxi Zilmer”<\/strong> of ZPT and “Jason Han”<\/strong> of \u00a0Healthfit: Performance and Wellness:<\/p>\n

\"impacttour-day19group\"<\/a><\/p>\n

And then onto meet up with “Jerry Durham”<\/strong> in Hollywood:<\/p>\n

\"impacttour-jerry\"<\/a><\/p>\n

If you’d like to know what city I’m in next, click here for all the tour dates<\/a>, and lets meet!<\/p>\n

===<\/p>\n

If you\u2019d like to get notified of when this class next becomes available \u2013 please click here and we\u2019ll be sure to add you to the early priority list, next time.<\/a><\/p>\n

OR If you\u2019re brand new to my PT Business Education Material:<\/p>\n

Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accelerator Week 3 is here and I can\u2019t believe we\u2019re halfway through already! This week I taught my group of incredible PT business owners live from beautiful San Diego – one of my most favorite places, and on Module 3\u00a0we spoke all about something called \u00a0\u2018old school marketing mastery\u2019 – and when it’s done right,…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nAccelerator Method - Get Your PT Clinic Noticed (Part 3) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"On this module we focus on how to get noticed by your prospects using offline advertising - done right, this can be a gold mine for PT clinic success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-week-3-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerator Method - 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