{"id":125,"date":"2015-01-20T11:31:57","date_gmt":"2015-01-20T11:31:57","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=125"},"modified":"2015-01-20T11:32:24","modified_gmt":"2015-01-20T11:32:24","slug":"marketing-ideas-for-physical-therapists-where-to-look-to-find-all-your-best-patients-part-3-of-5","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-where-to-look-to-find-all-your-best-patients-part-3-of-5\/","title":{"rendered":"Marketing Ideas For Physical Therapists: Where To Look To Find All Your Best Patients (Part 3 of 5)"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

So now you know more about how to pick the \u201cWHO\u201d. <\/p>\n

The next part of the Marketing Triangle is the \u201cMedia\u201d. <\/p>\n

Let me explain what this is:<\/p>\n

It\u2019s the where you choose to run your ads and the list is long – often so long that it can feel overwhelming and stop you in your tracks before you\u2019ve even got going. <\/p>\n

The Media includes but is not limited too:<\/p>\n

===<\/p>\n

* Facebook<\/p>\n

* Google<\/p>\n

* Newspapers<\/p>\n

* Magazines<\/p>\n

* Yell<\/p>\n

* Coupons<\/p>\n

* TV<\/p>\n

* Radio<\/p>\n

* Etc, Etc\u2026<\/p>\n

===<\/p>\n

The question is, which is best? <\/p>\n

And the answer. <\/p>\n

There isn\u2019t one. <\/p>\n

It varies a lot by WHO, YOU, want to reach. <\/p>\n

An example: <\/p>\n

If you\u2019re trying to reach a 65 year old gentlemen who loves to play golf and take cruises with his wife (because that\u2019s WHO you have decided you want to work with), then is he likely to be looking on Google? <\/p>\n

Perhaps. <\/p>\n

But maybe you\u2019d have more chance of finding more gentlemen aged 65 with back pain, by running an ad in a golf magazine, appearing on a website for a cruise company or sending out a postcard to a list of highly targeted individuals who fit this description and offering them a free tips report titled: <\/p>\n

\u201cGolfers – how to swing without
\nback pain at 65\u201d <\/p>\n

And of course, one of the tips that is going to be included in that report is YOUR service.<\/p>\n

And you\u2019re also going to get the Gentlemen\u2019s contact details when he calls to get his free report…<\/p>\n

And here’s the real GOLD in today’s lesson…<\/p>\n

…So that you can have a nice chat with him to find out precisely what his problems are, what he wants and needs for the future, and politely make him aware that physical therapy IS something that will help him get there faster. <\/p>\n

And the process that I\u2019ve just described there, that\u2019s something called \u201cdirect response\u201d advertising. <\/p>\n

And my advice is that whatever Media you\u2019re going to choose – it must allow for you to deliver a \u201cdirect response\u201d message – or skip it. <\/p>\n

(I\u2019ll talk more about \u201cdirect response\u201d in another email). <\/p>\n

With that said…<\/p>\n

Your goal as captain of your ship should be to use as many different MEDIA as possible to seek out your preferred \u201cWHO\u201d. <\/p>\n

Most clinic owners become very lazy at this\u2026<\/p>\n

\u2026choosing to be dependent on only physician referrals\u2026 <\/p>\n

Or on only one, two or three means of getting new patients.<\/p>\n

Leaving them very vulnerable to sudden disruptions in business – or never really feeling as though they can move from, say, seeing 30 patients per week, to seeing something like 100 (and employing others to do the work for them) – not to mention the threat from competition opening up in the same market place.<\/p>\n

Anyhow\u2026<\/p>\n

Have you got any questions for me? <\/p>\n

If so, HIT REPLY to this email\u2026<\/p>\n

Or, apply to talk to me personally on a free strategy call and I\u2019ll work with you to identify the best media for your clinic and how to get the best response from it.<\/p>\n

Do that, here:<\/p>\n

Yes! Let Me Talk To Paul And Have My Biggest Marketing Challenges Ended For Me >>><\/a><\/p>\n

I\u2019m happy to help you figure this out faster…<\/p>\n

And if you\u2019re application for a FREE strategy call is successful, all I ask in return is you give me a testimonial for my website \ud83d\ude09 <\/p>\n

Sound fair?<\/p>\n

If so, Hit Reply and let me know that you want a strategy call with me, or fill out this form to let me know more about your challenges:<\/p>\n

Yes! Let Me Talk To Paul And Have My Biggest Marketing Challenges Ended For Me >>><\/a><\/p>\n

Hope this helps, <\/p>\n

Paul. <\/p>\n

P.S The free stately call is limited to just one per week… and is offered on a first come first serve basis… and is only for my email subscribers. <\/p>\n

(Note to blog post reader: join Paul’s email list by opting in at the top right of this webpage – there’s a free gift waiting for you there, too \ud83d\ude09<\/p>\n

Do it in time, here:<\/p>\n

– Yes! Let Me Talk To Paul And Have My Biggest Marketing Challenges Ended For Me >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So now you know more about how to pick the \u201cWHO\u201d. The next part of the Marketing Triangle is the \u201cMedia\u201d. Let me explain what this is: It\u2019s the where you choose to run your ads and the list is long – often so long that it can feel overwhelming and stop you in your…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nMarketing Ideas For Physical Therapists: Where To Look To Find All Your Best Patients (Part 3 of 5) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn marketing ideas, strategies and a proven system to help you find all your best patients and make your physical therapy clinic more profitable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-where-to-look-to-find-all-your-best-patients-part-3-of-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Ideas For Physical Therapists: Where To Look To Find All Your Best Patients (Part 3 of 5) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn marketing ideas, strategies and a proven system to help you find all your best patients and make your physical therapy clinic more profitable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-where-to-look-to-find-all-your-best-patients-part-3-of-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-20T11:31:57+00:00\" \/>\n<meta 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