{"id":1176,"date":"2016-09-02T12:27:46","date_gmt":"2016-09-02T11:27:46","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1176"},"modified":"2016-09-13T17:44:12","modified_gmt":"2016-09-13T16:44:12","slug":"why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club\/","title":{"rendered":"Why PT\u2019s Need To Get Out Of The \u201cPain Game\u201d – And Into The \u201cTransformations Club\u201d\u2026"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Heard this from a PT just yesterday:<\/strong><\/p>\n

===<\/p>\n

\u201cI can\u2019t seem to get them to attend all of the sessions that they need.<\/em><\/p>\n

I especially have a hard time getting them to \u201c9\u201d – they always say they\u2019ll just do \u201c6\u201d for now and see how it goes – I have to compromise even though it\u2019s in their best interests that I see them 9 times\u201d.<\/em><\/p>\n

===<\/p>\n

Common issue I suspect\u2026<\/p>\n

I talk regularly about the need to \u201cmarket solutions to problems\u201d\u2026<\/strong><\/p>\n

\u2026not market \u201cPT\u201d services.<\/strong><\/p>\n

And, I also talk about the need for PT\u2019s to get out of the \u201cpain\u201d or \u201cmovement\u201d game\u2026<\/strong><\/p>\n

\u2026and join the \u201ctransformations club\u201d!<\/strong><\/p>\n

\"What<\/a><\/p>\n

What do I mean by that?<\/p>\n

Well, as most PT\u2019s talk aaaaaaaallllll day long about \u201cpain\u201d and or \u201crestoring function\u201d\u2026<\/p>\n

\u2026some even brag on it in their marketing or on websites\u2026<\/p>\n

\u2026me and my team are talking aaaaaaaalllllll day long about things like \u201cwho my patient will become\u201d, AFTER we have gotten rid of their pain AND restored function.<\/p>\n

See the difference?<\/strong><\/p>\n

(Read it again).<\/p>\n

Here\u2019s the thing\u2026<\/p>\n

A lot of patients KNOW that you CAN solve their problem\u2026<\/p>\n

\u2026they BELIEVE that you\u2019re skilled and wonderful at what you do.<\/p>\n

They just don\u2019t know what life will look like WHEN you\u2019ve done that\u2026<\/p>\n

\u2026and they don\u2019t BELIEVE that it\u2019ll happen to them.<\/p>\n

And if you can\u2019t help them to do that – they ain\u2019t ever going to be motivated to show up and pay, no matter how many letters before or after your name.<\/p>\n

Not so bad if you\u2019re relying upon referrals from doctors all day\u2026<\/p>\n

\u2026but it\u2019s catastrophic to communicate about pain and motion if you\u2019re trying to market for direct access patients (who largely, have no clue what a PT even does).<\/strong><\/p>\n

So what\u2019s the solution to this mis-communication issue?<\/p>\n

Easy peasy:<\/p>\n

Start to talk to patients about \u2018who they\u2019ll become\u2019 AFTER your 9 sessions is done\u2026<\/strong><\/p>\n

\u2026talk to them about who they will NO LONGER be (which is right now someone stuck in the house and ageing fast while \u201cpills\u201d rot their stomach)\u2026<\/p>\n

\u2026can your skills make a change in their IDENTITY?<\/p>\n

What will their friends and family say about them after your 9 sessions of pain relief and movement techniques?<\/p>\n

If, right now, they\u2019re being told that they seem to be \u201cslowing down\u201d or are \u201cnot themselves anymore\u201d – and AFTER you work your magic they\u2019ll be acknowledged for moving as well as someone 20 years their junior\u2026<\/p>\n

\u2026then they\u2019ll attend your 9 sessions!<\/p>\n

And they\u2019ll be happy to pay – in cash or out of pocket, even in January.<\/p>\n

(And they\u2019ll most likely ASK for more).<\/p>\n

Anyhow\u2026<\/p>\n

Todays lesson summed up:<\/strong><\/p>\n

Get specific.<\/p>\n

\u201cLand the plane\u201d.<\/p>\n

Don\u2019t do what most PT\u2019s are doing and keep the plane hovering at 30,000 feet\u2026<\/p>\n

\u2026S.P.E.L.L out the TRANSFORMATION<\/strong> in a way that even a 5 year old can relate, and if you do that, you\u2019ll have no problems getting them to \u201c9\u201d.<\/p>\n

Do that in your direct access marketing AS WELL\u2026<\/p>\n

\u2026and you\u2019ll have no problem getting them IN (through the doors), to get them to \u201c9\u201d.<\/p>\n

Want some help to do it?<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

P.S<\/strong> Here’s a REPLAY of a recent Paul Gough Physio Rooms Show where I spoke in-depth about this subject with my staff:<\/p>\n

==> Episode 26: Helping People Overcome Resistance To Booking Out PT ! ><\/a><\/p>\n

===<\/p>\n

For more PT Business Education like this:<\/strong><\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Heard this from a PT just yesterday: === \u201cI can\u2019t seem to get them to attend all of the sessions that they need. I especially have a hard time getting them to \u201c9\u201d – they always say they\u2019ll just do \u201c6\u201d for now and see how it goes – I have to compromise even though…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nWhy PT\u2019s Need To Get Out Of The \u201cPain Game\u201d - And Into The \u201cTransformations Club\u201d\u2026 | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"I talk regularly about the need to \u201cmarket solutions to problems\u201d to patients an not market \u201cPT\u201d services, here's why...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why PT\u2019s Need To Get Out Of The \u201cPain Game\u201d - And Into The \u201cTransformations Club\u201d\u2026 | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"I talk regularly about the need to \u201cmarket solutions to problems\u201d to patients an not market \u201cPT\u201d services, here's why...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-02T11:27:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-13T16:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/09\/What-A-Patient-Price-Objection-Really-Means-6.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-pts-need-to-get-out-of-the-pain-game-and-into-the-transformations-club\/\",\"name\":\"Why PT\u2019s Need To Get Out Of The \u201cPain Game\u201d - 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