{"id":1163,"date":"2016-08-19T16:48:12","date_gmt":"2016-08-19T15:48:12","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1163"},"modified":"2016-09-13T17:44:23","modified_gmt":"2016-09-13T16:44:23","slug":"accelerator-method-maximising-cash-value-part-5-of-5","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/","title":{"rendered":"Accelerator Method: Maximising Cash Value (Part 5 of 5)"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1163&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Accelerator Method: Maximising Cash Value (Part 5 of 5)&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n<div class=\"arve\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-cnzlpre_e_y69f979a5ae68e859627053\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-cnzlpre_e_y69f979a5ae68e859627053\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/CNZlPRE_E_Y?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CNZlPRE_E_Y?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/accelerator-method-maximising-cash-value-part-5-of-5\\\/#arve-youtube-cnzlpre_e_y69f979a5ae68e859627053\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/CNZlPRE_E_Y?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n\n<p>In this, the final part of the Accelerator Method tutorial series, we\u2019re going to look at <strong>how you can MAXIMISE the cash value of all your new patients.<\/strong><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1166 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner.png\" alt=\"5 of 5 banner\" width=\"3073\" height=\"1183\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner.png 3073w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner-300x115.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner-768x296.png 768w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner-1024x394.png 1024w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner-624x240.png 624w\" sizes=\"(max-width: 3073px) 100vw, 3073px\" \/><\/a><\/p>\n<p>In a nutshell, you can only raise your profits in three ways:<\/p>\n<p><strong>1.<\/strong> Increase the number of people who buy from you<br \/>\n<strong>2.<\/strong> Increase the amount they spend with you<br \/>\n<strong>3<\/strong>. Increase the FREQUENCY of times they spend money with you<\/p>\n<p>Steps 1, 2, 3, and 4 of the Accelerator Method are all about increasing the number of people who want to buy from you\u2026<\/p>\n<p><strong>Those articles are re-capped here\u2026<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-who-do-you-want-to-see-in-your-clinic-part-1-of-6\/#5\">Accelerator Method Part 1: Who Do You Want To See In Your Clinic?<\/a><\/li>\n<li><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-proving-value-upfront-part-2-of-5\/\">Accelerator Method Part 2: Proving Value Upfront<\/a><\/li>\n<li><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-get-noticed-online-and-offline-part-3-of-5\/\">Accelerator Method Part 3: Get Noticed Online And Offline<\/a><\/li>\n<li><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-24-7-inquiries-from-your-website-part-4-of-5\/\">Accelerator Method Part 4: 24\/7 Inquiries From Your Website<\/a><\/li>\n<\/ul>\n<p>\u2026now it\u2019s about creating a price structure that makes you more profitable &#8211; AND offering other products and services that are aligned with your perfect patient, that they\u2019ll want to buy from you.<\/p>\n<p>Raising prices is often hard for many business owners\u2026<\/p>\n<p>We get very emotionally attached to the price that we think we\u2019re worth and what people will pay.<\/p>\n<p>In reality, what we are is frightened that people will say \u201cno\u201d to that fee, and choose a cheaper option.<\/p>\n<p>So the question of \u201chow do you raise your rates?\u201d\u2026 In part, is solved by an<strong>swering the question of how do I STOP worrying about if people say \u201cno\u201d?\u2026<\/strong><\/p>\n<p>Everything you\u2019ve just read in the Accelerator Method &#8211; parts 1-4 &#8211; were about putting you in front of more of your perfect patients\u2026<\/p>\n<p>If more people know who you are &#8211; and more people want to do business with you &#8211; then you\u2019re not living in fear of losing one or two people just because you\u2019re charging a higher fee.<\/p>\n<p>Make sense?<\/p>\n<p>It\u2019s called<strong> \u201cdeal flow\u201d<\/strong> &#8211; basically, if you have a steady stream of people wanting to work with you &#8211; all lining up in the waiting room &#8211; then you\u2019ll confidently be able to set your own fees.<\/p>\n<p>It\u2019s one of the most TRANSFORMATIONAL &#8211; LIBERATING &#8211; aspects of the Accelerator Method &#8211; because you\u2019re <strong>talking to the 93% of people who are being overlooked &#8211; and nobody else is serving their needs like you are now<\/strong> &#8211; essentially you\u2019re competing in a league of ONE.<\/p>\n<p>You\u2019re a specialist for the people who right now, nobody else has created a service for\u2026<\/p>\n<p>You\u2019ve narrowed down your audience to a perfect patient\u2026<\/p>\n<p>\u2026you know exactly what problems they have, and you\u2019ve communicated to them that you know how to solve that\u2026<\/p>\n<p>\u2026you acknowledge that they\u2019re nervous and a little un-sure about giving you money\u2026<\/p>\n<p>\u2026but you compensated for that by ADDING VALUE to their lives upfront.<\/p>\n<p>All of that combined means you never have to worry about them resisting your fees.<\/p>\n<p>Why?<\/p>\n<p><strong>Simply because NO-ONE is doing this for them\u2026<\/strong><\/p>\n<p>And they won\u2019t take the gamble of going off and being left out in the cold again with no clue what to do next.<\/p>\n<p>So with the Accelerator Method we get you into a <strong>LEAGUE of ONE\u2026<\/strong><\/p>\n<p>\u2026And in a <strong>LEAGUE OF ONE,<\/strong> you set your own rules.<\/p>\n<p>And to help CONFIRM this new price structure, it\u2019s all about having a PRICE GAME PLAN\u2026<\/p>\n<p>A strategy that involves OPTIONS &#8211; a menu if your like &#8211; that your perfect patients can choose from.<\/p>\n<p>The key to raising rates is to have some <strong>FREEDOM of choice\u2026<\/strong><\/p>\n<p>Contrast that with most clinics who have a \u201cone size fits all\u201d price, and again, you\u2019re in a different league that <strong>makes doing business with you feel EFFORTLESS.<\/strong><\/p>\n<p>Why is this price structure important?<\/p>\n<p>Because the world &#8211; and the people in it &#8211; are getting harder and harder to cater for\u2026<\/p>\n<p>\u2026it\u2019s almost impossible to have a one size fits all service &#8211; especially in health care.<\/p>\n<p>Some people want more than others &#8211; some people want less.<\/p>\n<p>So it\u2019s important to have different price points that they can at least begin with, and something called an <strong>ANCHOR.<\/strong><\/p>\n<p>Having an ANCHOR in your pricing point always allows you to position a much HIGHER priced &#8211; perhaps a \u201cGOLD\u201d session &#8211; that people can choose that looks incredibly great VALUE in comparison to the other.<\/p>\n<p>So once you have your perfect patient in line\u2026<\/p>\n<p>\u2026you\u2019ve added value\u2026<\/p>\n<p>\u2026you\u2019ve picked them out on Facebook, or by using Newspapers\u2026<\/p>\n<p>\u2026you\u2019ve got your website adding authority and giving you 10 X the number of inquires\u2026<\/p>\n<p>\u2026you can RASIE your rates <strong>without fear of losing any of your patients.<\/strong><\/p>\n<p>And, with the help of some \u201canchoring\u201d with different price points, it becomes very easy to add $4-5K per month to your bottom line JUST by raising your rates.<\/p>\n<p>What you can also do is OFFER SOMETHING ELSE.<\/p>\n<p>You may have heard of it as a \u201ccash up-sell\u201d\u2026<\/p>\n<p>It\u2019s an added bonus of the Accelerator Method as once your perfect patient has experienced your UNIQUE SERVICE\u2026<\/p>\n<p>\u2026they usually want to come back for more.<\/p>\n<p>Think how easy it would be to offer a massage package or pilates class to a lady in her 50\u2019s\u2026 if your entire clinic is packed with these 50 year old ladies then it becomes very easy to offer this to them &#8211; and for you to be successful with it.<\/p>\n<p>It doesn\u2019t have to be massages, and it doesn\u2019t have to be 50 year old ladies\u2026<\/p>\n<p>\u2026what that is, is an example from my clinic. And it\u2019s so successful that our cash up-sell process covers just about all of my expenses\u2026 <strong>meaning that the actual PT service is 100% profit.<\/strong><\/p>\n<p>In your clinic &#8211; once you know who your perfect patient is, you\u2019re then much more likely to be able to offer a Cross Fit athlete some sort of cash pay option that is in-line with keeping him fit and healthy so that he can stay in the gym.<\/p>\n<p>Make sense?<\/p>\n<p>So it all starts and ends with<strong> knowing your perfect patient\u2026<\/strong><\/p>\n<p><strong>\u2026adding value to their life\u2026<\/strong><\/p>\n<p><strong>\u2026building that TRUST<\/strong>, and getting them to the point where they will want to buy from you at your rates &#8211; including any other service you\u2019ve got.<\/p>\n<p>It\u2019s all 100% possible <strong>using the Accelerator Method.<\/strong><\/p>\n<p>In the next few days we\u2019ll be opening up registration for the Accelerator Method Masterclass where we\u2019ll be giving 50 business owners the chance to work with us on re-creating this Method inside of their practice.<\/p>\n<p>It\u2019s a 6 week Masterclass where we will work with you to help you to implement everything that we\u2019ve covered on these tutorials over the past 5 weeks.<\/p>\n<p><strong>To get more info, go here\u2026<\/strong><\/p>\n<p>&#8211; <a href=\"https:\/\/ptprofitacademy.leadpages.co\/accelerator-method-blueprint?refid=blog\">Accelerator Method: 6 Simple Steps To More Patients and Higher Profits &gt;<\/a><\/p>\n<p>===<\/p>\n<p><strong>For more PT Business Education like this:<\/strong><\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\">\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education &gt;&gt;&gt;<\/a><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1130 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo.png\" alt=\"Accelerator Method Clear Logo\" width=\"2348\" height=\"1450\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo.png 2348w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo-300x185.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo-768x474.png 768w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo-1024x632.png 1024w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/Accelerator-Method-Clear-Logo-624x385.png 624w\" sizes=\"(max-width: 2348px) 100vw, 2348px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this, the final part of the Accelerator Method tutorial series, we\u2019re going to look at how you can MAXIMISE the cash value of all your new patients. In a nutshell, you can only raise your profits in three ways: 1. Increase the number of people who buy from you 2. Increase the amount they&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accelerator Method: Maximising Cash Value (Part 5 of 5) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"On part of the Accelerator Method we look at how you can MAXIMISE the cash value of all your new patients - to raise your profits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerator Method: Maximising Cash Value (Part 5 of 5) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"On part of the Accelerator Method we look at how you can MAXIMISE the cash value of all your new patients - to raise your profits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-19T15:48:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-13T16:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/08\/5-of-5-banner.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/accelerator-method-maximising-cash-value-part-5-of-5\/\",\"name\":\"Accelerator Method: Maximising Cash Value (Part 5 of 5) | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2016-08-19T15:48:12+00:00\",\"dateModified\":\"2016-09-13T16:44:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"On part of the Accelerator Method we look at how you can MAXIMISE the cash value of all your new patients - 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