{"id":115,"date":"2015-01-20T11:12:35","date_gmt":"2015-01-20T11:12:35","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=115"},"modified":"2015-01-21T06:51:42","modified_gmt":"2015-01-21T06:51:42","slug":"marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/","title":{"rendered":"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Trying to figure out this marketing game is difficult enough\u2026<\/p>\n

But if you\u2019re doing it with no real idea about who you want to attract as a result of running your ad\u2019s or messages, then it\u2019s the equivalent of playing a marketing version of \u201cBlind Archery\u201d. <\/p>\n

Which, is a very dangerous (and costly) game. <\/p>\n

Now\u2026<\/p>\n

Every *marketing system* I ever devise for a PT business owner has been based on a Marketing Triangle which has just three components. <\/p>\n

And one of them is the \u201cWHO\u201d. <\/p>\n

Yet sadly, most clinic owners cannot accurately and completely describe \u201cWHO\u201d they want to respond (from their ads), WHO their ideal patient is, even WHO their current patients are.<\/p>\n

At best, I usually hear, \u201cpeople with back or neck pain\u201d.<\/p>\n

But knowing that is not enough\u2026<\/p>\n

Let me explain with an example from my own clinic: <\/p>\n

Personally, I discovered that my best clients – hassle free, high paying, less likely to \u201cno show\u201d, arrive on time, pay up front and follow through on every one of the visits I recommended in a care plan – are, FEMALE. <\/p>\n

What\u2019s more\u2026<\/p>\n

Are aged in their mid-50\u2019s to mid 60\u2019s. <\/p>\n

Married with children (and now have grandchildren who they adore), are politically \u201cconservative\u201d, pay using American Express Cards (rather than VISA or Mastercard) and are MORE interested in things like maintaing self worth, independence and mobility and playing with those grandchildren in the park – than they are ending \u201cback pain\u201d. <\/p>\n

I even got it down to which newspaper and magazines she likes to read, what TV shows and which radio station she is more likely to be listening too… <\/p>\n

More:<\/p>\n

I spend so much time thinking about her and talking about her, I felt I had to give her a name – so I did, and it\u2019s \u201cMary\u201d!<\/p>\n

And whenever I\u2019m preparing a marketing piece to attract more \u201cMary\u2019s\u201d to my clinic…<\/p>\n

I go so far as to look at a picture of a \u201cbest\u201d patient of mine (called Mary) – one who accurately represents the type of person I love to work with and want to see more of.<\/p>\n

Consequently, when I sit down to write these marketing pieces, say for a newspaper advert, I have a clear understanding of what to write that will motivate many more people like \u201cMary\u201d, to respond to my message. <\/p>\n

And that \u201cMessage\u201d (another part of the triangle) has nothing to do with \u201cme\u201d, my services, how reputable I think I am, or how many years I\u2019ve been in business. <\/p>\n

I make NO attempt to be all-inclusive or to cast the net wide to catch as many fish as possible – like most of the guru\u2019s will tell you to do… <\/p>\n

Nor do I even give a minutes thought to who I might repel, even offend (usually doctors or drug companies!) when I do so either. <\/p>\n

In fact, the more I mention those two in my ads in a negative way, the more calls I seem to get from Mary\u2019s!<\/p>\n

I know my prime target (the \u201cWHO\u201d) – and I design my \u201cMessages\u201d and choose my \u201cMedia\u201d accordingly. <\/p>\n

How about you? <\/p>\n

What messages are you writing, where are you placing them and who are they going to? <\/p>\n

Are you doing what most other PT\u2019s do and making the mistake of “marketing your services”?<\/p>\n

Or, are you writing cleverly worded messages that seek out your ideal patients by aligning your specialist services with the values of highly motivated patients…<\/p>\n

…Ones who feel compelled to call YOUR clinic because you seem to \u201cget them\u201d better than anyone else? <\/p>\n

If you\u2019re NOT currently doing that\u2026<\/p>\n

Want some help to get started? <\/p>\n

HIT REPLY to this email now and let me know what questions you have for me. <\/p>\n

Or, if you want to talk on the phone or face to face on Skype, give me a signal in the same reply. <\/p>\n

Be quick though\u2026<\/p>\n

For obvious reasons, like my own time, I can only give one free strategy call away per week. <\/p>\n

If you think you need it, get it from me now by filling out this form:<\/p>\n

– Yes! I’d Like To Talk To Paul About Solving My Clinics Marketing Challenges >>><\/a><\/p>\n

Talk soon.<\/p>\n

Paul. <\/p>\n

P.S Now you know about one of the components in the Marketing Triangle that is essential in your clinics success\u2026<\/p>\n

I\u2019ve also mentioned the other TWO components in todays email\u2026 (Note to reader: join my email list by signing up on this webpage to get the other marketing lessons sent to you)<\/strong><\/p>\n

I\u2019ll discuss them in much more detail, next time. <\/p>\n

Be sure to watch for my name appear in your inbox \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Trying to figure out this marketing game is difficult enough\u2026 But if you\u2019re doing it with no real idea about who you want to attract as a result of running your ad\u2019s or messages, then it\u2019s the equivalent of playing a marketing version of \u201cBlind Archery\u201d. Which, is a very dangerous (and costly) game. Now\u2026…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[35,19],"yoast_head":"\nMarketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-20T11:12:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-21T06:51:42+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/\",\"name\":\"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-01-20T11:12:35+00:00\",\"dateModified\":\"2015-01-21T06:51:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy","description":"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy","og_description":"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2015-01-20T11:12:35+00:00","article_modified_time":"2015-01-21T06:51:42+00:00","author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/","name":"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2015-01-20T11:12:35+00:00","dateModified":"2015-01-21T06:51:42+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"If you're a physical therapy clinic owner, read this article and learn how market to find your own patients. Discover the reason why most pt marketing fails","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-ideas-for-physical-therapists-why-offending-doctors-and-drug-companies-is-often-profitable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Ideas For Physical Therapists: Why Offending Doctors And Drug Companies Is Often Profitable"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/115"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":4,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}