{"id":1096,"date":"2016-07-04T16:30:57","date_gmt":"2016-07-04T15:30:57","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1096"},"modified":"2016-07-04T16:42:34","modified_gmt":"2016-07-04T15:42:34","slug":"using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/","title":{"rendered":"Using Facebook To Fill Up A New Pilates Class – And Your Clinic"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Greetings from Auburn Hills, Detroit\u2026<\/p>\n

\u2026and happy 4th of July! \ud83d\ude09<\/p>\n

Here\u2019s a question I received in the Facebook Group over the weekend:<\/p>\n

===<\/p>\n

\u201cI need to get a Facebook ad going to advertise for some new Pilates classes I’m going to be teaching. <\/em><\/strong><\/p>\n

I’m open to suggestions about content in the picture ad, but should I offer my free Pilates report too?\u201d<\/em><\/strong><\/p>\n

– Gav Noble, Physio, Northern Ireland. <\/strong><\/p>\n

===<\/p>\n

Here\u2019s what I would do\u2026<\/p>\n

\u2026and it wouldn\u2019t be to advertise a \u201cPilates\u201d class.<\/p>\n

\"What<\/a><\/p>\n

Why?<\/p>\n

Because although there ARE \u2018some\u2019 people looking to attend a Pilates class in your town right now\u2026<\/p>\n

\u2026there\u2019s \u201c1000\u2019s\u201d more who AREN\u2019T looking to attend one…<\/strong><\/p>\n

…just because they don’t understand what doing so would do for them\u2026<\/p>\n

…and yet would LOVE to live with the benefits of what a Pilates class does.<\/p>\n

Which could be something like, to \u201ctone up and ease pain\u201d.<\/strong><\/p>\n

What woman (or guy!) wouldn\u2019t want that?<\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a>
\n(That is the EXACT title of my clinics Pilates class, btw!)<\/strong> <\/em><\/p>\n

So, what I would do INSTEAD of advertising a Pilates class on Facebook…<\/p>\n

…is create a Facebook ad with a picture of a your ideal, most perfect student<\/strong> and then appear in their newsfeed using Facebook\u2019s unbelievably helpful, targeting options…<\/p>\n

…and offer *free information* to help them see how they can achieve that (…tone up and ease pain).<\/p>\n

In my case – it would be a lady in her 50\u2019s who we would want in our class\u2026<\/p>\n

\u2026and that\u2019s because it\u2019s a lady in her 50\u2019s I want to see in my physio room.<\/p>\n

This way, the Pilates class becomes a feeder for patients at my clinic\u2026<\/p>\n

\u2026and patients at my clinic become a feeder for a perfectly positioned Pilates class that we can invite them to join – and sign up for – after their care is over.<\/p>\n

Use your Facebook ad to offer a freebie report containing \u201c7 Pilates exercises\u201d that they can do at home to \u201ctone up and ease pain\u201d\u2026<\/p>\n

\u2026then in that report (and follow up emails), describe to them how (and where) they can get more\u2026<\/p>\n

I.e at YOUR NEW CLASS \ud83d\ude09<\/strong><\/p>\n

Maybe give them a guest pass for a months worth of FREE classes (\u2026to get them comfortable coming to you)<\/p>\n

\u2026show them one or two videos of your class in action (\u2026to build desire and settle any nervousness or skepticism)\u2026<\/p>\n

\u2026and “hey presto”, you\u2019ve just acquired a new Pilates (and maybe a PT patient), out of the blue.<\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n

This Facebook thing is something that very few clinics are doing right now\u2026<\/p>\n

\u2026and yet, it\u2019s never been easier to do.<\/p>\n

It\u2019s like I always say…<\/p>\n

“So long as you have a plan – and have the discipline to work that plan, success in business – any business – is really, really\u2026 really easy to achieve”.<\/em> <\/strong><\/p>\n

That plan is also known as a \u201cstrategy\u201d\u2026<\/p>\n

Anyhoo… \u201cHappy 4th of July\u201d – and thanks for having me in your amazing country on this Special Day.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

P.S<\/strong> Did you see the latest Episode of the “Paul Gough Physio Rooms” show?<\/strong><\/p>\n

Click here watch Episode 019<\/a> – which is all about “working your magic BEFORE patients even experience your PT services”…<\/strong><\/p>\n

…it’s something that many clinics neglect to consider – and yet it’s so important to them booking out care plans AND paying out of Pocket.<\/p>\n

Click here to watch it<\/a> – then Subscribe<\/strong> to our channel on Youtube if you’re being impacted by the videos we’re putting out to help you become a more successful business owner.<\/p>\n

===<\/p>\n

For more PT Business Education like this:<\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Greetings from Auburn Hills, Detroit\u2026 \u2026and happy 4th of July! \ud83d\ude09 Here\u2019s a question I received in the Facebook Group over the weekend: === \u201cI need to get a Facebook ad going to advertise for some new Pilates classes I’m going to be teaching. I’m open to suggestions about content in the picture ad, but…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nUsing Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-04T15:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-04T15:42:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/What-A-Patient-Price-Objection-Really-Means-3.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/\",\"name\":\"Using Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2016-07-04T15:30:57+00:00\",\"dateModified\":\"2016-07-04T15:42:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Facebook To Fill Up A New Pilates Class – And Your Clinic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy","description":"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/","og_locale":"en_GB","og_type":"article","og_title":"Using Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy","og_description":"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2016-07-04T15:30:57+00:00","article_modified_time":"2016-07-04T15:42:34+00:00","og_image":[{"url":"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/07\/What-A-Patient-Price-Objection-Really-Means-3.png"}],"author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/","name":"Using Facebook To Fill Up A New Pilates Class - And Your Clinic | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2016-07-04T15:30:57+00:00","dateModified":"2016-07-04T15:42:34+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"How do you advertise classes and services you offer at your PT clinic successfully? Here's exactly how I would do it (and how we do it) at the Paul Gough Physio Rooms...","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/using-facebook-to-fill-up-a-new-pilates-class-and-your-clinic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Using Facebook To Fill Up A New Pilates Class – And Your Clinic"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1096"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=1096"}],"version-history":[{"count":2,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1096\/revisions"}],"predecessor-version":[{"id":1100,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/1096\/revisions\/1100"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=1096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=1096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=1096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}