{"id":1085,"date":"2016-06-28T12:43:49","date_gmt":"2016-06-28T11:43:49","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1085"},"modified":"2016-06-28T12:43:49","modified_gmt":"2016-06-28T11:43:49","slug":"why-being-rejected-by-patients-is-normal-and-how-to-turn-it-into-a-win-win-situation-for-you-and-them","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-being-rejected-by-patients-is-normal-and-how-to-turn-it-into-a-win-win-situation-for-you-and-them\/","title":{"rendered":"Why Being \u201cRejected” By Patients Is Normal – And How To Turn It Into A “Win-Win” Situation For You And Them!"},"content":{"rendered":"\n\n
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Word for word – this was posted in the Facebook Message group this weekend:<\/p>\n

===<\/p>\n

\u201cYesterday, (as Paul said) I kept thinking to pursue and keep following up on my clients that were procrastinating in seeing me. <\/em><\/p>\n

And true enough, I got one to schedule a session and another booked 2 appointments. <\/em><\/p>\n

Never give up on them until they say No or Bye to you. <\/em><\/p>\n

Hurray!\u201d<\/em><\/p>\n

– Purissa Saville, Tenafly, NJ.<\/strong><\/p>\n

===<\/p>\n

\"Purissa\"<\/a><\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n

I\u2019ve said this for a long time now\u2026<\/p>\n

\u201dTHE FORTUNE IS<\/strong>
\nIN THE FOLLOW UP\u201d.<\/strong><\/p>\n

Meaning, if they say \u201cno\u201d – it just means \u201cno, not right now!\u201d<\/strong><\/p>\n

Here\u2019s the thing:<\/strong><\/p>\n

The primary reason why people don\u2019t book their appointments – or follow through on care plans – is NOT because they haven\u2019t got \u201cany money\u201d or \u201cdon\u2019t want to pay for it\u201d\u2026<\/p>\n

\u2026it\u2019s because *I* (the business owner) hasn’t done enough to show them that, in exchange for their time and money, I\u2019ll be able to deliver on the outcome they are looking for.<\/p>\n

A.K.A, provide \u201cvalue\u201d.<\/strong><\/p>\n

And that\u2019s all commerce is – a transfer of time and money for a specific and uniquely defined, pre-determined outcome.<\/p>\n

And guess what\u2026<\/p>\n

You and I need to see this VALUE too…<\/p>\n

And if we don’t, we stumble and stall over making a commitment to ANYTHING the moment we think (or feel) that we might not get it.<\/p>\n

Do we label ourselves as \u201ccheap\u201d or \u201ctight\u201d for not wanting to pay for it?<\/p>\n

(Of course not).<\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a>
\nOne more thing:<\/strong><\/p>\n

I\u2019ve noticed that a lot of business owners take that initial rejection of their services personally\u2026<\/p>\n

\u2026it\u2019s as if they\u2019re thinking:<\/p>\n

\u201cI\u2019m qualified and skilled – and I have given up \u201c15\u201d minutes of my time to talk to you on the phone – therefore you should book your appointment right now and if you don\u2019t, I\u2019m going to forget all about you and move on to someone who values my time\u201d.<\/em><\/p>\n

The problem with that way of thinking is that it gets you nowhere\u2026<\/p>\n

\u2026definitely doesn\u2019t make you richer, it won\u2019t make you happy – and you\u2019ll be missing out on a LOT of chances to help people live more active and healthy lives.<\/p>\n

Taking the time to follow up and give just a little bit more of your time to the people who originally said \u201cno\u201d, is likely to be the biggest area of opportunity for most people reading this email\u2026<\/p>\n

\u2026you\u2019ll find that many will all of a sudden value your services a LOT more, they\u2019ll trust you more – and they\u2019ll be way more compliant as a patient.<\/p>\n

And all with the same amount of money in their pockets as when they say they didn\u2019t have the money to pay for it, a month ago.<\/p>\n

Go figure.<\/p>\n

Anyhow\u2026<\/p>\n

Big Tip Time:<\/strong><\/p>\n

Instead of looking at your patients and thinking about them as having back or neck pain\u2026<\/p>\n

\u2026instead, see them as suffering with skepticism, fear, nervousness – and being tentative about getting another decision wrong.<\/p>\n

Set up your business to help people overcome THOSE things, and the rewards will undoubtedly come your way.<\/p>\n

Aaaaaallll right, BIG lesson over for today.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

P.S<\/strong> We covered this exact topic on the \u201cPaul Gough Physio Rooms\u201d Show<\/a> just a couple of weeks ago\u2026.<\/p>\n

Click here to watch the Episode. <\/a><\/p>\n

It\u2019s aaaaaaalllll about not taking rejection personally and trusting in the marketing process.<\/p>\n

It\u2019s already been watched by 100\u2019s of your peers – and many of them are using my in-house training videos to develop their own staff.<\/p>\n

(Which is cool ;-)).<\/p>\n

If you get value from these videos and it helps you, leave us a comment and let me know how it impacted you.<\/p>\n

Watch here<\/a> and then subscribe to get to see the videos first, as we release them…<\/p>\n

===<\/p>\n

\u2013 Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Word for word – this was posted in the Facebook Message group this weekend: === \u201cYesterday, (as Paul said) I kept thinking to pursue and keep following up on my clients that were procrastinating in seeing me. And true enough, I got one to schedule a session and another booked 2 appointments. Never give up…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\nWhy Being \u201cRejected" By Patients Is Normal - And How To Turn It Into A "Win-Win" Situation For You And Them! | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Most PT business owners think that when a patient rejects their services it's because of an 'excuse' - here's how to turn rejection into a win-win for you and your patients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/why-being-rejected-by-patients-is-normal-and-how-to-turn-it-into-a-win-win-situation-for-you-and-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Being \u201cRejected" By Patients Is Normal - And How To Turn It Into A "Win-Win" Situation For You And Them! 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