{"id":1054,"date":"2016-06-10T16:51:48","date_gmt":"2016-06-10T15:51:48","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=1054"},"modified":"2017-12-14T14:07:22","modified_gmt":"2017-12-14T14:07:22","slug":"physical-therapy-business-growth-school-week-5","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/","title":{"rendered":"[PT Business Growth School] &#8211; Hello Marketing Automation (Part 5)"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1054&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;11&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (11 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;[PT Business Growth School] - Hello Marketing Automation (Part 5)&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (11 votes)    <\/div>\n    <\/div>\n<div class=\"arve\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-hiurn2gb75c6a08dd4c4acf5980058650\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-hiurn2gb75c6a08dd4c4acf5980058650\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/HIuRN2gB75c?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HIuRN2gB75c?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/physical-therapy-business-growth-school-week-5\\\/#arve-youtube-hiurn2gb75c6a08dd4c4acf5980058650\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/HIuRN2gB75c?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n\n<p>Week 5 of \u201cPT Business Growth School\u201d is here\u2026<\/p>\n<p>\u2026and this week it\u2019s all about <strong>\u2018Marketing Automation\u2019.<\/strong><\/p>\n<p>Every PT Business needs to focus on \u2018Marketing\u2019 to grow successfully, but this is MORE than<strong> <em>*just*<\/em> Marketing.<\/strong><\/p>\n<p><strong>It\u2019s the NEW way of growing a successful PT Practice.<\/strong><\/p>\n<p>A lot of business owners think that Marketing is as simple as putting their pretty logo out there, giving out their phone number in a newspaper ad, and sitting by the telephone waiting for it to ring.<\/p>\n<p>It isn\u2019t.<\/p>\n<p>Marketing Automation means you spend less time chasing dead end relationships with doctors, and more time picking up new patients without you, or anyone else in your office having to be there to do it.<\/p>\n<p>Sound like something you\u2019d love to do?<\/p>\n<p>I\u2019m about to share with you the <strong>10 biggest takeaways from week 5 of \u2018PT Business Growth School\u2019<\/strong> that I shared with my students &#8211; which are quite simply some of the newest and most bad-ass ways to acquire new patients, on autopilot.<\/p>\n<p>You\u2019re going to want a pen and paper at the ready for this\u2026<\/p>\n<h1 style=\"text-align: center;\">Key Takeaways<\/h1>\n<h2>#1 Marketing Automation &#8211; What Is It All About?<\/h2>\n<p>\u2026It\u2019s all about <strong>collecting leads.<\/strong><\/p>\n<p>But not in the way that those out of date, 19th Century Educated \u201cMarketing Guru\u2019s\u201d are teaching you.<\/p>\n<p>You know how they teach it\u2026 just put out a \u201cone time\u201d ad with your number on it and a logo with a big announcement that you\u2019re a great PT and telling people<em> \u2018I\u2019m here, I\u2019m good, give me a call\u2019.<\/em><\/p>\n<p>It just won\u2019t happen.<\/p>\n<p><strong>People\u2019s attention is now harder to catch.<\/strong><\/p>\n<p>It\u2019s spread out everywhere &#8211; some people will be on Facebook, some on Instagram, some will pick up the weekly newspaper, some will be scrolling through Google all day\u2026<\/p>\n<p>But because we know they are there &#8211; we can find them and we need to take advantage of all these different sources, so we can streamline new inquires to our clinic.<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.55.png\" target=\"_blank\" rel=\"https:\/\/www.facebook.com\/ThePaulGough\/ noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1059 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.55.png\" alt=\"Screen Shot 2016-06-10 at 14.55.55\" width=\"448\" height=\"513\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.55.png 448w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.55-262x300.png 262w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>And I\u2019m about to reveal one of the best places to capture attention right now\u2026<\/p>\n<h2>#2 The No.1 Place To Find Your Prospects<\/h2>\n<p><strong>Facebook.<\/strong><\/p>\n<p>Paid Facebook advertising is the \u201cNew Patient Gold Rush\u201d &#8211; perfect for LEAD GENERATION.<\/p>\n<p>But here\u2019s the thing, a lot of people try to sell something from Facebook, like a free visit.<\/p>\n<p>Stop.<\/p>\n<p>Success on Facebook is all about targeting your \u2018perfect patient\u2019 and giving them free information, in exchange for their contact details.<\/p>\n<p>We\u2019re in the industry of helping people to make better decisions, and this is one powerful way of doing it.<\/p>\n<h2>#3 Re-activate Past Patients And ASK For Referrals<\/h2>\n<p>This one is gold.<\/p>\n<p>You\u2019re much more likely to get inquires AND referrals from past patients if you give them the \u201ctools\u201d to make it easier.<\/p>\n<p><strong>How we do it at the \u201cPaul Gough Physio Rooms\u201d?<\/strong> With monthly give aways of our \u2018free reports\u2019.<\/p>\n<p>We get our past patients to pass them on to any of their friends and family who may be suffering with something like \u2018back pain\u2019 right now to help make their life easier (<strong>because everyone knows someone whose got a bad back, an ache or pain!)\u2026<\/strong><\/p>\n<p><strong>This does two things:<\/strong><\/p>\n<p>1. Gets your raving fans to spread the word about you by giving away helpful information.<\/p>\n<p>2. And captures new leads so automated systems (like email) can do the magic for you.<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Dean-FB-EP-016.png\" target=\"_blank\" rel=\"https:\/\/www.facebook.com\/ThePaulGough\/ noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1060 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Dean-FB-EP-016.png\" alt=\"Dean FB EP 016\" width=\"440\" height=\"362\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Dean-FB-EP-016.png 440w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Dean-FB-EP-016-300x247.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<h2>#4 How To Get 24\/7 Inquires Using This One Thing\u2026<\/h2>\n<p>Webforms!<\/p>\n<p>Most PT websites limit their chances of success by as much as 66% by ONLY displaying their telephone number on their website.<\/p>\n<p>Big mistake.<\/p>\n<p>Just think about how many people NOW search for solutions to their problems using the internet\u2026<\/p>\n<p>And if they\u2019re scrolling through their phone late at night and land on your website, the only thing they can do is call you back tomorrow &#8211; which they\u2019re likely to forget to do.<\/p>\n<p>Having a webform where they can input their information, at any time, from anywhere, lets them inquire even if you\u2019re not there!<\/p>\n<p>You can take a look at my own clinics webform by <a href=\"http:\/\/www.paulgoughphysio.com\/enquire\" target=\"_blank\" rel=\"noopener\">clicking here.<\/a><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.39.24.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1055 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.39.24.png\" alt=\"Screen Shot 2016-06-10 at 16.39.24\" width=\"418\" height=\"532\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.39.24.png 418w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.39.24-236x300.png 236w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/a><\/p>\n<p>This is easily <strong>the most important and most profitable part of my website.<\/strong> Some days we even get more inquires than phone calls\u2026<\/p>\n<h2>#5 Live Chat<\/h2>\n<p>This is the number one <strong>automated engagement tool.<\/strong><\/p>\n<p>Whenever a new visitor comes to your site &#8211; \u2018PING!\u2019 up pops a live chat box which begins the process of asking engaging questions.<\/p>\n<p>So, if someone\u2019s apprehensive about calling your clinic, or even if they\u2019re busy at work which means they can\u2019t call right now &#8211; this snags their attention and encourages them to inquire.<\/p>\n<p>On average we get about 5-6 brand new patients a week from this automated tool, just imagine how many visitors you could be loosing out on by not having this in place.<\/p>\n<h2>#6 How To Get A Rhythmical Flow Of Leads, 24-7<\/h2>\n<p>There\u2019s likely to be a lot of people who stumble across your website, and yet less than 1% take action.<\/p>\n<p>Scary huh?<\/p>\n<p>But here\u2019s how you can change that &#8211; by giving away free information reports on your website.<\/p>\n<p>A lot of people are looking for information FIRST before they decide to book.<\/p>\n<p>Give them the option to download a free information report from your website, and you\u2019ll have a constant flow of new leads arriving into your business.<\/p>\n<p>Here\u2019s how they look:<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.41.24.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1056 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.41.24.png\" alt=\"Screen Shot 2016-06-10 at 16.41.24\" width=\"662\" height=\"401\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.41.24.png 662w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.41.24-300x182.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.41.24-624x378.png 624w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p><strong>How you get them on your website? I\u2019ll show you next\u2026<\/strong><\/p>\n<h2>#7 The FASTEST Way To Get More Traffic To Your Website<\/h2>\n<p>Done right, there\u2019s no quicker, or effortless way of getting hot prospects to your website than Google Ad Words.<\/p>\n<p>Not sure what Google ad words is?<\/p>\n<p><strong>Here\u2019s an image of how my Google Ads look:<\/strong><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.43.07.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1057 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.43.07.png\" alt=\"Screen Shot 2016-06-10 at 16.43.07\" width=\"586\" height=\"294\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.43.07.png 586w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-16.43.07-300x151.png 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a><br \/>\nWith Google you\u2019re paying for your website to be in front of the eyes of people actively searching for \u2018physical therapy\u2019 or \u2018back pain\u2019 advice.<\/p>\n<p>And the reason why you need to do this, is because you can even capture those people who are living right by your clinic!<\/p>\n<p>Genius.<\/p>\n<p>Now it\u2019s clear to see why having a website designed for response is essential for your business.<\/p>\n<p>Next, what about those people who DID visit your website, but never took action?\u2026<\/p>\n<h2>#8 Introducing &#8211; Remarketing<\/h2>\n<p>In a nutshell, this is when people who visit your website are tracked and then followed around by an advert from your clinic.<\/p>\n<p>This is what sets you apart from your competition and keeps you ahead, because Remarketing creates that<strong> \u2018top of mind awareness\u2019<\/strong> that allows you to have a greater influence over people\u2019s decisions, every time.<\/p>\n<p>Not everyone is going to take action the first time they land on your website &#8211; remarketing stops you from loosing them forever, and keeps you in front of them everywhere they go on the internet, forever.<\/p>\n<p>Which leads me on to this\u2026<\/p>\n<h2>#9 The Importance Of Blogging<\/h2>\n<p>The one thing I look for when I check out any PT clinic\u2019s website is this &#8211; their blog.<\/p>\n<p>And 9 times out of 10, they don\u2019t have one.<\/p>\n<p>If you don\u2019t have one either, here\u2019s why it\u2019s time to get one up and running &#8211; <strong>your blog should be the prize asset of your website.<\/strong><\/p>\n<p>Not only does it help your website be positioned higher up on Google than your competitors, it also allows you to be found and be placed in front of prospective patients 24\/7.<\/p>\n<p>Update your blog WEEKLY with educational content for people looking for help with \u2018back pain\u2019, \u2018neck pain\u2019, whatever it may be, and you\u2019ll be the one known for providing value.<\/p>\n<p>The best use of your blog is found in other forms of Marketing Automation, here\u2019s one of them\u2026<\/p>\n<h2>#10 Social Media<\/h2>\n<p>A lot of PT\u2019s think Social Media is a waste of time &#8211; and I USED to agree &#8211; but it\u2019s NOW one of the most profitable ways to automate your entire online marketing process.<\/p>\n<p>Using tools like \u201cSprout Social\u201d allows you to send your blogs out to people on social media for weeks, months and even years after you\u2019ve written them.<\/p>\n<p>Meaning when your articles get \u2018shared\u2019 and seen, people will click, land on your website, and THEN they\u2019ll have the opportunity to download free information reports, or inquire via a webform you have set up!<\/p>\n<p><strong>And if they leave without taking action?<\/strong><\/p>\n<p>Your remarketing ads will be put into play &#8211; meaning you\u2019ll be in front of them everywhere they go.<\/p>\n<p>The whole Social Media game is all about <strong>how you can get more people to land on YOUR website, to start building an audience of people who are interested in what you do.<\/strong><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/ThePaulGough\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1058 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.17.png\" alt=\"Screen Shot 2016-06-10 at 14.55.17\" width=\"445\" height=\"496\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.17.png 445w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.17-269x300.png 269w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/a><\/p>\n<p>That\u2019s it for week 5 of growth school!<\/p>\n<p>Now you\u2019re armed with <strong>10 of the most powerful ways to grow your clinic on autopilot.<\/strong><\/p>\n<p><strong>To sum it up<\/strong> &#8211; this is my most favorite part of Business Growth School\u2026<\/p>\n<p>Marketing Automation is the new way of growing a successful PT Practice in the 21st century.<\/p>\n<p>You can wave \u201cGood-bye\u201d prospecting to local doctors, and say \u201chello\u201d requests for appointments waiting for you before you pull into the car park of your clinic.<\/p>\n<p>Next week PT industry Super star<em><strong> \u201cJerry Durham\u201d<\/strong><\/em> is back, where we\u2019ll be expanding on how to \u2018automate the new patient journey experience\u2019.<\/p>\n<p>For most PT businesses, the problems they have with things like \u201cdrop-offs\u201d, \u201cno-shows\u201d and \u201cresistance to care plans\u201d is NOT happening because people don\u2019t want to pay for PT\u2026<\/p>\n<p>No, it\u2019s simply because they don\u2019t see the true value in it!<\/p>\n<p>On week 6 we\u2019re going to solve all of those problems, and make things like \u201cco-pay\u201d or \u201cOON\u201d issues a thing of the past.<\/p>\n<p>See you right here next week, for Module 6.<\/p>\n<p>===<\/p>\n<p>If you\u2019d like to get notified of when this class next becomes available \u2013\u00a0<a href=\"https:\/\/ptprofitacademy.leadpages.co\/growth-school-early-nov\/\">please click here and we\u2019ll be sure to add you to the early priority list, next time.<\/a><\/p>\n<p>OR, if you\u2019re brand new to my PT Business Education Material:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\">Click here to subscribe to my email list and I\u2019ll send you more Physical Therapy Business Education &gt;&gt;&gt;<\/a><\/p>\n<p><span style=\"line-height: 1.71429; font-size: 1rem;\">===<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Week 5 of \u201cPT Business Growth School\u201d is here\u2026 \u2026and this week it\u2019s all about \u2018Marketing Automation\u2019. Every PT Business needs to focus on \u2018Marketing\u2019 to grow successfully, but this is MORE than *just* Marketing. It\u2019s the NEW way of growing a successful PT Practice. A lot of business owners think that Marketing is as&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[PT Business Growth School] - Hello Marketing Automation (Part 5) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Here&#039;s 10 of the biggest takeaways from Week 5 of PT Business Growth School - this week it&#039;s all about Marketing Automation, the new way to grow your practice\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[PT Business Growth School] - Hello Marketing Automation (Part 5) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s 10 of the biggest takeaways from Week 5 of PT Business Growth School - this week it&#039;s all about Marketing Automation, the new way to grow your practice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-10T15:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-14T14:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-10-at-14.55.55.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\",\"name\":\"[PT Business Growth School] - Hello Marketing Automation (Part 5) | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2016-06-10T15:51:48+00:00\",\"dateModified\":\"2017-12-14T14:07:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Here's 10 of the biggest takeaways from Week 5 of PT Business Growth School - this week it's all about Marketing Automation, the new way to grow your practice\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/physical-therapy-business-growth-school-week-5\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[PT Business Growth School] &#8211; 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