{"id":103,"date":"2014-12-24T20:41:51","date_gmt":"2014-12-24T20:41:51","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=103"},"modified":"2014-12-24T20:44:13","modified_gmt":"2014-12-24T20:44:13","slug":"pt-marketing-ideas-why-newsletters-dont-always-work","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-ideas-why-newsletters-dont-always-work\/","title":{"rendered":"PT Marketing Ideas: Why Newsletters Don’t Always Work"},"content":{"rendered":"\n\n
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So everyone\u2019s telling you to \u201cmarket to physicians for more referrals\u201d\u2026<\/p>\n

And it seems that everywhere you look for advice on how to do that…<\/p>\n

Some company or other is \u201cadvising\u201d you to send a monthly newsletter and promising you \u201c85 more patients every month” if you let them do it for you. <\/p>\n

But here\u2019s the thing: <\/p>\n

Usually, the only people who make money out of newsletters, (the type where someone else does them FOR YOU), are the guys who mass print them! <\/p>\n

And worse…<\/p>\n

“THEY” say that if you produce a newsletter every month and send it to a doctor or physician – then you\u2019ll get some more referrals from him or her because they\u2019ll have \u201ca better awareness of what a PT does\u201d. <\/p>\n

But here\u2019s something to consider:<\/p>\n

1.) Since \u201cObama Care\u201d it\u2019s not just you who has to work longer to see more patients to make the same pay cheque as before (they’ve been hit hard too)! <\/p>\n

…So, do they really have TIME to read ALL these newsletters they\u2019re getting from PT\u2019s?<\/p>\n

2.) If everyone in your town is “marketing to them” with a “done for you” newsletter (which all look more or less the same), how are you ever going to get their attention and convince them you’re the best?<\/p>\n

3.) If they\u2019ve got a \u201cspecial friendship\u201d with a corporate hospital or worse still, a Doctor friend who owns a PT practice, which many have, your newsletter is going straight in the shredder!<\/p>\n

4.) Unless it\u2019s a newsletter about investment funds, making more money in their sleep, or retirement homes in Florida, most simply don\u2019t care what you send them! <\/p>\n

(Something to think about\u2026)<\/p>\n

Anyhow\u2026<\/p>\n

I happen to think that \u201cnewsletters\u201d to your best patients are great\u2026<\/p>\n

But only if done *right*…<\/p>\n

…where the \u201ccontent\u201d and \u201coffers\u201d inside are matched perfectly to your patients needs (which only YOU can know best)…<\/p>\n

…then \u201cyes\u201d, you can bring back a LOT of patients to your clinic each time you send it.<\/p>\n

(But maybe NOT as high as they will promise).<\/p>\n

Problem is this\u2026<\/p>\n

MOST newsletters I\u2019ve been asked to critique (which are often \u201coutsourced\u201d), have dis-interesting, unimaginative and almost \u201cHORRIFICALLY\u201d boring content that is more of an irritant to patients then a pleasure to read. <\/p>\n

(The only plus point is this: they\u2019re nearly all as bad as each other). <\/p>\n

So, just incase they duped you too… <\/p>\n

I wanted to help make it more profitable for you then anyone else’s…<\/p>\n

And that’s by showing you a \u201ctrick\u201d that I use to get people to say GREAT things that ARE interesting to OTHER patients and importantly, that you can use as *ammunition* to persuade many more just like them, to want to do business with YOU;-). <\/p>\n

And on this training, I show you THREE different ways to turn a profit from it:<\/p>\n

– Yes! Let Me Have All These 7 Money Making Tactics That My Competitors Don\u2019t Know >>> <\/a><\/p>\n

…Meaning you don’t have to have be doing a newsletter to make money off of it. <\/p>\n

Best – this tactic is AUTOMATED. <\/p>\n

\u2026Meaning you can set it up (and forget it) and it will continue to work all day and night for you effortlessly producing more \u201cFOR REAL\u201d content for your newsletter in one week – than ANY of your competitors could ever get in a year. <\/p>\n

On DVD 5… I reveal how to save time, money and even COMPEL people to want to do business with you, in ONE go. <\/p>\n

I\u2019d say your investment for this full course (just $197) will be worth it for this 1 video alone – never mind the other 4 DVD\u2019s containing 6 more money-making tactics you\u2019ll be getting at the same time too.<\/p>\n

If you want them all, start here:<\/p>\n

– Yes! Let Me Have All These 7 Money Making Tactics That My Competitors Don\u2019t Know >>> <\/a><\/p>\n

Paul <\/p>\n

P.S If you do like to keep in touch with the Doctors and show them proof of your skills and results in the hope of referrals\u2026<\/p>\n

…Then this tactic will make it easier for you to do that too \ud83d\ude09 <\/p>\n

Start here: <\/p>\n

– Yes! Let Me Have All These 7 Money Making Tactics That My Competitors Don\u2019t Know >>><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

So everyone\u2019s telling you to \u201cmarket to physicians for more referrals\u201d\u2026 And it seems that everywhere you look for advice on how to do that… Some company or other is \u201cadvising\u201d you to send a monthly newsletter and promising you \u201c85 more patients every month” if you let them do it for you. But here\u2019s…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nPT Marketing Ideas: Why Newsletters Don't Always Work | Physical Therapy Profit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-ideas-why-newsletters-dont-always-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PT Marketing Ideas: Why Newsletters Don't Always Work | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"So everyone\u2019s telling you to \u201cmarket to physicians for more referrals\u201d\u2026 And it seems that everywhere you look for advice on how to do that… Some company or other is \u201cadvising\u201d you to send a monthly newsletter and promising you \u201c85 more patients every month” if you let them do it for you. 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