THE STORY:
Dean is a Physical Therapy Clinic Owner and he has 2 locations in North Carolina and one in South Carolina. He helps people to quickly return to full fitness without needing surgery or pills. Dean’s big problem was a lack of systems and a lack of a clear Marketing Plan.
Dean was running his business with limited (if any) automated systems meaning he was working way too hard trying to get his clinic into a position where he could one day “exit” the business and run it from his holiday apartment in Charleston.
THE EXPERIENCE:
After going through the “PT Business Growth School Masterclass” and working with our team, attending coaching calls with Paul Gough and doing the implementation and accountability exercises we gave him, Dean was able to make some simple changes to his website that meant he was quickly able to start attracting more of his perfect patients looking for help online, he changed his Social Media strategy - and he started to run Facebook ads which brought new patients to his Workshop Events – automatically.
More: Dean was getting constant push back from his staff who resisted his attempts to market directly to the public and didn’t want to embrace this new way of making his clinic independent from needing referrals from doctors. Thanks to what he learned about creating the right culture - and how to automate the hiring process - he was able to replace some of the members of staff giving him that push back with what he calls “Rockstar” staff who are better able to support the pursuit of his goals.
THE RESULTS:
With more leads, happening 24-7, and internal systems working hard for him to keep patients on schedule – and reactivate ones who “drop-off” - he’s already experiencing a 30% increase in his numbers.
Dean has new telephone scripts to help his staff better handle the “co-pay” and deductible conversation – as well as automated systems to grow his clinic easier. He now gets less hassle from his front desk staff who have more time - and he gets to see the results of increased revenue each month.
Dean's Full Growth School Story:
The Problem: “I don’t have any referral sources other than doctors – we are losing patients to drop-offs and I don’t have the right systems to grow!”
Deans business was growing nicely until recently when his numbers started to decline in two of his offices. He just knew he had to do something – but what? He tried a few different things but nothing fired for him and he always thought it was a “staffing” issue!
What Dean really needed from us was Systems. With the right systems Dean could EMPLOY anyone and expect his clinic to be more successful.
Dean needed a Marketing Automation System to bring in new leads from Facebook to fill up his Workshops, a new social media strategy to bring in more new – and past patients – and internal systems for staff training and stopping drop-offs at his clinic.
At first, Dean stalled over the decision due to funds and waited 3 months before beginning to work with Paul. A decision he later regrets.
Dean received a lot of resistance from his staff who didn’t understand the impact that a new marketing plan would have upon their clinics prosperity – and didn’t want to learn new phone scripts.
Add to the fact that Dean is in the Charlotte area – a very competitive region for upcoming PT clinics and big hospital systems – and you can see why he was looking for some help.
He was looking for Automated Systems to bring more patients to his clinic website and fill up his workshop as well as reactivate past patients – and, the right telephone scripts for his front desk person to use that would convert more of the inquires to paying patients.
The Action: “I need an Automated Marketing System – a system to stop drop-offs and better telephone scripts for my front desk to help with the co-pay and deductibles conversation”
In the first few weeks of creating new systems in his business Dean says he experienced a lot of resistance from his staff who “didn’t understand why things needed to change”.
Many patients were booking appointments and then later would drop off his schedule – he admits, his staff weren’t doing a very good job of keeping patients or getting them on his schedule.
Something had to change – and what he loved about the PT Business Growth School Framework was that it was all about Systems and Automation AND, that Paul had already tried and tested these systems in his own clinic beforehand.
There was his proof that this had already worked as he really didn’t have time to be dabbling or messing around.
His numbers were down – this had to work fast!
What Dean loved about Growth School even more was that it covered every aspect of Business Success – not just Marketing. In his own words:
“This program was MAJORLY different from ANYTHING I have ever taken over my more than 20 years of practice. Very systematic comprehensive approach that ANYONE can do and follow…
…From acquiring cash pay patients, hiring, to the way you view clients, to your entire approach to business and how you manage your time - this course is all encompassing”.
The Turning Point:
Enter “Paul Gough” - and “PT Business Growth School”.
Dean had heard about Paul Gough having watched a video online - and decided to check him out. He was impressed with what he saw and the success that Paul had already had with growing to a 4 clinic location - and how he’d been able to grow and scale a cash-pay clinic in a country with completely free socialist health care as his main rival.
Dean was blown away by the speed at which he was able to acquire new patients from online (website and Facebook), what he learned about on-boarding systems, how to hire new staff, an automated social media strategy that brings him more exposure than ever before – and, crucially, phone call scripts that convert people to full paying patients with ease.
Dean sums up his initial PT Business Growth School investment anxiety by saying:
“I had spent money elsewhere – but this was the most significant investment I made in 20 years. I have learned more about Marketing and business from Paul than at any point in my 20 years career…
Is it worth it? Everything is applicable, tried and results proven.... you are paying for a systematic approach to building a successful practice with simple to apply steps. So YES it is.”
The Results: In 12 months, more leads, less drop offs, better staff, and numbers up by a total 30%!
With his new Automated Marketing System in place, Dean started acquiring leads using his Facebook ads, getting more past patients coming back to him - and his front desk had a much easier time of explaining the value of what his clinic offers so much that they want to pay for it no matter what the co-pay or deductibles looks like.
And the early results are impressive: within 12 months of implementing Paul Gough’s framework, his numbers are up by 30% across the board and he is actively looking for a new PT to replace himself so that he can spend more time at his holiday home in Charleston with his wife!...
“…He is actively looking for a new staff PT so that he can spend more time at his holiday home in Charleston with his wife.”
Dean sums up his Growth School Experience by saying:
“This program was MAJORLY different from ANYTHING I have ever taken over my more than 20 years of practice. Very systematic comprehensive approach that ANYONE can do and follow.
Everything is applicable, tried and results proven.....A systematic approach to building a successful practice with simple to apply steps......From acquiring cash pay patients, hiring, to the way you view clients, to your entire approach to business and how you manage your time - this course is all encompassing...”
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