Turn up your speakers for a special message from Paul
Turn up your speakers for a special message from Paul
From The Desk Of Paul Gough:
Dear Physical Therapist,
Before I tell you what the “6 WEEK NEW PATIENT ACCELERATOR” Method actually is, first….
With all of the changes in the Industry, most PTs accept they must head in a different direction if they’re to be successful in the new health care economy.
So, what you won’t find on this course is outdated strategies for marketing to doctors or sending time consuming newsletters to past patients.
These days, most PTs can’t even get their newsletters read… let alone their head through the door of a new doctors office… and many agree that time and effort is now better spent doing something much more effective – like Marketing directly to consumers.
And while there are many Marketing courses that simply “re-hash” what other people teach, what makes this course so wildly different is that I make this stuff work at my own practice FIRST, and then I pass it on to you.
I risk MY OWN time and MY OWN money to make sure these things work before they get to you. And, as you read every word of this letter, what you will discover is this:
This is the 4th time I’ve released this Masterclass program. Each time previously, it has sold out completely.
The reason it does sell out every time?
Because what you will find here is, quite simply, the MARKETING SYSTEMS that’ll let you take advantage of the new opportunity to grow a more profitable “Cash”, “Hybrid” “OON” or “In-Network” Physical Therapy clinic - without needing any referrals from doctors.
If you want more patients from “Direct Access” – this program will do that for you.
And, for many PTs who are already using the Accelerator Method, that new way of growing a business has already become a reality.
In fact, here’s what some of my previous “Accelerator” students have said about how this Marketing Course has helped them, and why it’s so different from all the others:
“If you own a private practice you just need to do this. It’ll show you how to create systems that capture and capitalize on the current opportunities occurring as a result of healthcare changes. Paul has the solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic. He is super responsive to questions, queries and getting his students on track - he is very fun too ”
– Caren Lieberman, The Physical Therapy Studio, Studio City, LA
“Paul’s focus is on the higher, longer term gain for your business… most every other marketing course I have seen said “get 100 new patients this week” but then fails to deliver… this course shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business. Do this course… it’s a huge time saver… it’ll make you more profitable… and you’ll get more than you were expecting ”
– Jason Miller, Centrex Rehabilitation, Harker Heights (TX)
“This course gave me a marketing plan that is fully automated and is helping me grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring and I highly recommend this to any PT who wants to take their practice to the next level ”
– Christine Colonna, Core Balance Physical Therapy, Greenwich (CT)
So, it's clear that PTs like you want the latest marketing strategies turned into new patient acquisition SYSTEMS that'll set you up to win in the new health care economy - and not just for next week, but for the entirety of your business.
And, while I agree that things like newsletters to physicians and luncheons with doctors USED to be the lifeblood of any PT clinic...
...those types of strategies are now dying if not already dead!
Make no mistake - in the new health care economy, it’s all about creating New Patient Acquisition Systems so that your business can thrive without referrals from any physicians, systems that'll let your PT clinic grow without you, and systems that’ll let you prosper even you have little or no marketing skills.
Well, here it is:
In a study (by “Fritz and Childs”) it was revealed that just 7% of people who visit their doctor with low-back pain are being given a referral to a Physical Therapy clinic - DESPITE the evidence suggesting that the cost of care AND recovery time for the patient is less.
Those numbers are shockingly low - and also explains why so many PT’s are failing to make the profits they deserve.
But the question to ask is NOT, “why is the number so low”…
…it’s quite simply, this:
Because they’re STILL in pain – and they have a problem that you can solve. So the critical question for you to answer, is this:
Because when you can answer THAT question, your clinic's success is all but guaranteed!
Lets look at this more closely:
I’m sure you’ll agree that “7%” is LOW…
…but now consider every single Physical Therapist in your small town trying to get a piece of that already small pie…
Essentially, what they’re all doing is “fighting over the crumbs” - and it’s no wonder why so many PT’s are not getting the referrals from doctors they need to survive.
If you’re an emerging business owner – Cash-Pay, OON or INN trying to get more Direct Access referrals, then this study confirms what you’ve long believed - that it is possible to grow your clinic without having to rely upon referrals from doctors…
And remember, that ‘study’ is only highlighting the people in your town suffering with low-back pain…
What about ALL the people with neck pain, knee pain, pelvic floor, or sports injuries?
(They’re also being overlooked for PT by their Doctor).
And what about the people who have decided to stay away from a doctor completely because they just don’t know what to do?...
So, when you add all of these people up – it’s easy to see that there’s a massive amount of people – it could literally be in the 10,000’s in your small town alone who are NOT getting the help they need simply because they don’t know you exist - yet.
I call these patients the “OVERLOOKED” - and while all of your competition is fighting for the “7%”, what you and I have to do is MARKET directly to this massive overlooked and UNDERSERVED pocket of people.
Wouldn’t you agree that your chances of Marketing success are a LOT higher if you were focusing on the huge 93%... then the small 7%, that everyone else in your town is trying to acquire?...
If you do, then please read on.
Here’s the thing:
This is YOUR opportunity – and this is where you need to FOCUS on if you want your clinic to SOAR like it could.
This also explains why so much of the Marketing that most PT clinics are doing is failing miserably!...
To spell it out, the primary reason your Marketing (or other “programs” you’ve taken) may not have worked for you until now is simply because you’ve most likely tried to Market to the small minority of people (7%) that every other PT is fighting for...
And that’s why if you switch your focus to being noticed by the other 93% - your chances of success increase dramatically.
Imagine getting just “5%” of the overlooked “93%” to ask you to help them…
What would your PT clinic look like if you could get that amount of people coming to you every week?...
Would your profits look healthier than they are now?...
If the answer is “yes”, then all that’s left for you to do is find a proven Method for attracting all of these people to your clinic:
The Accelerator Method has already helped 100’s of Physical Therapy clinics to tap into this currently overlooked pocket of people…
Clinic owners like Dr. Jarod Carter, Aaron LeBauer, Andrew Vertson, Mike Reinold and Jerry Durham have hugely successful cash-pay, INN and OON clinics – and that’s because they’ve followed the Accelerator Methodology and set themselves up to Market to the “93%” currently being overlooked for PT.
I speak to GREAT PHYSICAL THERAPISTS like you on a daily basis, and I know that you’re frustrated at not being given a chance by doctors… having doors closed for no reason… by competition from other health care providers with less legislation… insurance company billing headaches and fees being slashed... big hospital systems with huge ad budgets… and all this made INEVITABLE by having gone right through "PT School" without ever covering the most important skill of all – Acquiring New Patients.
But the good news is this: as the health care changes sweep in across the US and around the world, it’s levelled the playing field for a new type of Clinic Owner - “PT Entrepreneurs”- eager to do what ever it takes to WIN, fully able to prosper independently without knowing any doctors, running clinics from any type of space, with little if any insurance headaches.
The question is…
The answer is simple…. by MASTERING the science and skill of Attracting New Patients directly to your practice.
And it’s for that reason – to give more clinic owners that very opportunity - why I created the “6 Week New Patient Accelerator” program. It is also the same reason why so many PTs have already invested in this New Patient Acquisition Master Class.
Next, let me tell you what Accelerator is… and give you an opportunity to join the next Live Event class…
Quite simply, ‘6 Week New Patient Accelerator” is the Ultimate Physical Therapy Marketing course and is one of the most powerful experiences that you and your Physical Therapy business will ever have.
It’s a 6 Week program that has three key components:
The core part of this Ultimate Marketing program is a 6 part, in depth Video Seminar program. Each of the 6, 90 minutes Video Seminars is packed with profit strategies to take your PT business to the next level.
On your 6 Video Seminars, you will experience dozens of leading edge strategies to impact the number of patients you attract and the profits you generate. From attracting new patients, to creating Advertising that works, having a powerful and effective website, getting free PR coverage in the media, using new Marketing approaches such as Pay per Click - and much more, this is your complete guide to Physical Therapy Marketing and Business success.
The 6 weeks are packed with powerful information that you can use immediately to increase your profits, attract more patients and grow your business – whatever your business - In Network or Cash based - and whatever its size.
You can access the Seminars from the comfort of your home or office, on your computer, laptop or mobile.
This program is not just about me delivering powerful information to you to help you grow your business. I also want to offer you personal, ongoing support, accountability and Coaching.
During our 6 weeks together, you’ll get the chance to ask me questions about your business on our exclusive online forum.
If a question comes up for you between the seminars, post your question on the forum and I will personally answer it. This personalized support is an important part of the program (nobody else has this type of personal access to me.) Just as importantly, you get to interact and support everyone else on the Program.
You will get a personal 60 minute Telephone Consulting session with me. This is a rare opportunity that money can’t buy. I have a limited number of personal clients that is currently full. As part of this Ultimate Physical Therapy Clinic Marketing program you will get a 60 minute personal conversation with me. You get to choose what we cover on the call.
We can review your website and I’ll show you specifically what you need to make your site successful. We can discuss business strategy, or any specific problems or challenges you have. The choice is yours – but expect this personal call to be a game changer for you and your business.
New Patient Accelerator gets down to profit boosting strategies so quickly that you will want to block out extra space in your schedule immediately after our meetings so that you can make these simple, but big changes to your clinic’s marketing.
There’s something on this course for every type of PT Owner – In-Network, Hybrid, Cash – and in reality, because of the profit windfalls you will make, it will not cost you a single penny to take this 6 week Marketing Master Class.
Here’s a sample of what you will discover:
The 7 essential steps to breaking FREE from relying upon referrals from doctors – each one, new for 2017
Specific templates for: ads, emails, scripts, sales letters and promotional material to attract and convert high net worth patients
The secret to beating the big hospital systems to New Patients… EVEN IF you have a tiny fraction of their marketing budget
How to get new patients to come to your clinic – even if their doctor recommends another PT
Simple strategies for eliminating insurance headaches – starting today
The “Cash Clinic Success Secret” - how to create a genuine waiting list for your clinic and how to use this strategy to command higher prices
The “In-Network Success Secret” – the complete marketing framework that’ll put an end to issues like patient “copay” and “high deductibles” meaning much higher profits for you and your clinic
How brand new PT businesses can DOMINATE their small towns using the simple Education Based Marketing strategy
In two steps, how to beat your competition to affluent new patients in your community
Essential Website and online strategies to bring in new patients 24/7 (…don’t change another word on your website until you’ve seen this)
Acceleration – how to speed up the journey from “Inquiry” to high paying patient (and then to cash upsell!)
How to double your cash prices over night – and simultaneously attract more new patients for doing so
The “grow your business automatically” model – I’ll show you my complete system for automating new patient attraction
The PT clinic millionaires – the untold secrets of the world’s highest-income PT Owners (…and how you can join them inside 12 months)
The secret “insurance cuts protection strategy” – I’ll show my step-by-step process for selling any cash pay service you want: from massage, to orthotics to exercises classes (…protecting your profits as you do so)
Google, Facebook, Powerful Email Marketing strategies, Native Advertising and even something new for 2017 called “Remarketing” – and how to MASTER them all to bring new patients your way
And so much more inside 6 weeks!...
You own your own PT business or are in charge of finding your own patients.
More than 60% of your current NPs come from referrals from local doctors.
You have a responsibility for sales and marketing
You realize that you need to learn more about marketing if your PT business is to ever reach its full potential
You’re frustrated at the lack of NPs you have coming to see you
You are already highly successful but you want to take things to the next level
You want to make more money
You would like to free up your time - more reward for less effort
Your business is struggling and you want a fast turn around
You want to create the success you deserve by mastering the most important business skill there is
If you run a well established or growing PT business, these 6 Video Seminars will give you the most effective, proven and current strategies in the world to help you grow that business quicker.
Most PT businesses are Marketing at less than 30% of their capacity. This is a shocking waste. It means that you could be losing a fortune in untapped profits every month from new patients who are not coming to see you – but should be.
Because we are so close to our businesses, it can sometimes be a challenge to see the potential that often lies right in front of us. On Accelerator 3.0, you will uncover virtual goldmines of opportunities in your clinic’s marketing giving both you and your PT business a great deal more financial freedom – and time.
If you are just starting a new PT Business – especially a “cash based” or “hybrid” one - then this Marketing Mastery course is ESSENTIAL for you. Not only will you discover how to avoid the costly mistakes that lose many start-up businesses a fortune in wasted Marketing efforts, but you'll also be launching your new PT business with the most powerful, proven and effective Marketing strategies that the PT industry has ever seen.
Don't leave it too late like so many other PT business owners do… and please DO NOT risk opening your new business thinking that you’ll be able to rely upon referrals from local doctors – that referral source is no longer a credible option for new Owners like you.
Now is the time to Master world class Marketing and business success skills for your new venture – and very quickly eclipse your bigger competitors still stuck using old fashioned, out dated, “dinosaur” age methods for marketing their clinic that don’t work like they used to.
Here’s what I have for you: there are 6 anytime access trainings in this special program. You may see glimpses of things you have heard about before… but make no mistake, most of this stuff is new…
On your first video seminar we’ll be mastering the 3 absolute golden rules of Marketing that will create the foundation for all of your future business success.
A sample of what you’ll discover:
The most important and critical aspect of your PT business’s Marketing – revealed within the first 10 minutes
The one simple WORD to use to ensure your Marketing only attracts your ideal patients - leaving the time wasters and price sensitive ones to your competitors...
How to remove ALL risk from Marketing (Never again waste money on ads that don’t work)
The #1 secret for GUARANTEED PT Marketing success (This is all about attracting the AFFLUENT, delighted to pay your higher fees)
The major reason you’re not getting the number of patients you want - For both In-Network and Cash clinics… this is the single biggest mistake that is probably costing you a fortune in wasted ads and lost patients.
What you’ll master on this video seminar is quite simply, one of THE fastest ways to boost your clinic’s profits – conversions... how to get more patients on schedule from ANY referral source.
We’ve all experienced this: patients referred by a doctor, a workers comp, or direct access client who makes an “inquiry” about your services… but for some reason will still stall over coming to see you.
This is an internal marketing problem and I have an easy to copy system for converting more of your inquiries to full paying patients - no matter what excuse they have, or what referral source they come from.
A sample of what you’ll discover:
8 simple (and mainly automated) ways to convert inquires to high paying patients. This works no matter how large the patient’s deductible or copay and the rewards are HIGH when you master this…
What to ASK in the first “3” minutes of receiving an inquiry that will almost guarantee the conversion takes place (Hint: this has nothing to do with their pain or physical therapy. See how they react when you start asking this…)
The simple rules for getting to “YES” on the phone (and then getting EVERY future appointment booked at the same time)
Cash-based owner? Never again suffer the frustration – and profit loss - of patients choosing the in-network hospital system across the street (We know it’s cheaper… but we also know you’re better!).
The 3 “unspoken questions” that you or your secretary should ask that’ll see even the most skeptical of new patients asking for the earliest appointment (…and even if they have a ridiculously high deductible)
Done right, Direct Mail can be the key to a goldmine of additional profits for your clinic. If you are growing a PT business, you will want to master this fundamental subject. In this seminar, I will show you how direct mail can play a vital role in your PT business success.
Plus - one of the most overlooked and powerful marketing tools remains local Newspaper Advertising. If your business is not using local Newspaper Advertising effectively to acquire new patients, you are probably losing out on a small fortune.
A sample of what you’ll discover:
Six magic steps to targeting wealthy and AFFLUENT patients with simple, black and white postcards (Even better, all living within 5 miles of your clinic - this works extremely well for cash and hybrid clinics)
Can you Mail your PT clinics promotional material only to those people earning $100K per year or more? You can if you know how to do this…
White-hot postcards and newspaper ads to copy from… learn what the most profitable ones look like… what words to use…what to offer…what size to mail out…important stuff that most PTs only get to find out after years of trial and error
The “bottom 5” list of things you should never say in any ad… especially not in a newspaper…and especially not if you’re a cash pay clinic! Simply avoiding these hazardous no-no’s will stack up the new patients coming to you, even if your prices are ridiculously higher than other PTs in town
The exact ad template that I used bringing in the highest number of inquiries for an “in-network” PT (Andrew got “44” (yes, 44) calls from one $550 back pain ad in a local Sunday paper in Orange County!)
How to get the cost of all your ads DOWN… (Saving you the cost of this course alone) plus the words and phrases that can make the difference between direct mail success…or failure.
Plus - unlike many of the outdated PT Marketing courses out there, this module will show you how to bring “old school” Marketing strategies like these into the 21st Century…We’ll feed you the exact steps to make sure that much of this happens systematically … and that most of your new patients arrive on autopilot.
In the new health care economy, your Internet Marketing Strategy is an absolutely vital component of your clinic success. I’ll show you precisely what you need to do to attract an ongoing stream of visitors to your website and convert those visitors into paying patients, 24/7.
We’ll have a special focus on Facebook Advertising, a great source of potential new Patients for you and we’ll look at everything from Native Advertising, to Remarketing and Pay Per Click Advertising on Google - the most important Marketing breakthrough this century.
Pay Per Click advertising is quite simply the most effective method for getting highly qualified potential patients to your website. But many who try Pay Per Click get their fingers burned - it’s essential that you understand the secrets of effective Pay Per Click marketing before you try it on your own.
A sample of what you’ll discover:
Forget asking for “likes” on Facebook… that’s NOT how you get new patients from this platform (it isn’t even about “boosting posts”… it’s much simpler than that and here’s the two-step process to make it work first time…)
What Facebook won’t tell you about how to make money using Facebook – that I will (…Discover this quickly, BEFORE they realize what we’re all doing)
The “3 Money Machines” Of the NEW Internet Marketing World – and how to use them all simultaneously to bring in more patients than you can handle
8 Secrets for making 6 Figures per year EXTRA at your clinic, just by using Google’s Pay Per Click (…with only a $10 ad budget)
Native Advertising – it’s new, it works, patients respect you’re authority more for doing it… and yet almost no PTs are using it at all! (This is a short-cut to new patient riches on the internet)
Remarketing – using this is like having an unfair advantage over your competition. Your ads appear everywhere on the Internet…CNN, NBC, Huffington Post, New York Times, USA Today… and yet it’s almost FREE to do! Here’s how…
And much, much more… this truly is ground breaking information for ALL PT clinic owners… the new patient pay offs you will receive just for paying attention to this module could, quite literally, turn your business around overnight.
What’s more, there’ll be no excuse for not using any of these Internet Marketing secrets… because you can have all of my ads, templates and exact landing pages making your success inevitable.
What sets great Physical Therapy businesses apart from the average ones online is their ability to convert web visitors to paying patients.
The thing is… most in-network providers overlook this source of income… and yet for the cash based owners, there is nothing more important than what your website says about how good you are - and why you’re worth paying out of pocket for!
If you’ve experienced the frustration of having people come to your website but not become patients, you are not alone. The average conversion rate online is just 1%. The most successful PT business owners we work with are converting visitors at 15% to 30%. This Seminar will transform everything you do online as you master the secrets of effective and profitable website conversion.
A sample of what you’ll discover:
The 4 big mistakes your web designer is almost certainly making with your website – and what to do instead
Essential conversion strategies – 5 different ways to convert visitors to your website into paying (It’s worth attending just for this…and if you’re a cash pay clinic, it’s VITAL)
Your Website home page – 3 simple changes that will dramatically improve the acquisition of new patients no matter what the rest of your site looks like
Six magic words that will elevate you above your competition – a simple correction to the wording on your website can increase response by 70% to 200%
Is Social Media a waste of your time? Not if you do it like this…
You can see why “word-of-mouth” for this Marketing Master Class program is spreading like wildfire. Wouldn’t you love to guarantee yourself a lifetime of marketing and PT business success? And finally know how to get more patients coming to you than you’ll ever need?
A key goal for you and I working together on this program is for you to achieve ‘Price Freedom’. What is Price Freedom? It’s the ability for you to charge the prices you want, the prices you deserve, without losing patients.
If you’re a “cash” owner, you simply cannot build the business you desire if you’re constantly being beat up over price… and if you’re an “IN NETWORK” provider, it’s vital you know more about Price Strategy so that you can make higher profits on any patients who want to pay out of network.
I will show you how to establish a Premium Pricing Strategy, where you’re not only charging more than the competition, but your patients are more than happy to buy at those prices. This is one of the most powerful seminars - you may be surprised at how easy it is to charge more and you’ll soon discover that raising prices is only one way to command premium pricing.
Plus, I’ll show you how to create a process in your business that means you can sell any cash service you want, to any patient you treat - at five to ten times what others are selling their cash pay services for. If insurance re-imbursement fees are being slashed in your State, knowing how to sell a cash pay service effectively could be the difference between profit and loss in your business in the next 12 months.
A sample of what you’ll discover:
Okay – so patients tell you they “can’t” afford your fees… is this normal? YES! Happens in every industry, in every town… unfortunately, it’s happening MORE and MORE in the PT Industry as health costs rise… that doesn’t mean YOU have to suffer. The answer to this problem is a lot easier than you think…
What they are REALLY telling you when they say they can’t afford the copay or deductible – and how to ensure it doesn’t keep getting in the way of you having higher profits!
“Price Elasticity” – what is it, HOW TO DO IT and why it makes sky-high prices at a cash PT clinic EASY to enforce.
Cash Owners - how to quickly defuse the “Pay Out of Pocket” time bomb that starts ticking when patients realize you’re a cash clinic! Here’s simple way to stop most patients walking away to another provider…
Insurance firms cutting your rates? Discover the secret rules for a successful “up sell” (This is how you will make more profit even if the insurance companies keep slashing your rates).
I could go on - but I’m sure you realize by now this truly is a Marketing Master Class unlike anything ever seen before in the PT Industry. I think I’ll end by telling you that Accelerator is all about producing consistently reliable results… we don’t just want Marketing results “once in a while”… no, the hallmark of any great PT clinic is a concrete Marketing System that works consistently.
That’s why the course – Accelerator – is designed to produce a measureable increase in the number of new patients for the entirety of your business.
Next, let me show you what else you’re going to get as part of todays investment in your self, your clinic, your marketing education and your future prosperity by choosing to register for “Accelerator”:
This is a completely NEW – and much needed – Module that we have never taught before and comes in response to the dramatic changes that we have seen online in the last 6 months.
If you’ve ever been FRUSTRATED because your Facebook, YouTube, Instagram or even your Emails to past patients went un-noticed – then this Module will solve that problem for you. Here’s just some of what you’ll learn on this EXTRA Module:
How to get your Facebook, Youtube, Instagram and Social Media Posts actually seen, liked and shared…
How to get more ENGAGEMENT from your Social Media Posts…
The secret to growing your audience on ALL of these platforms by doing this one simple thing…
How to create a bespoke 7-Day Content Engine that turns the Wheel of Engagement…
Where/How/What: The 3 things that determine the success of your Content Marketing Plan…
And so much more on this NEW, never taught before Module of Accelerator that we are bringing you on the updated version of the Program.
“7 Quick Fixes That Will Immediately Boost Your Clinics Marketing Profits” (Value $347)
This Marketing program is designed to recoup your investment in Accelerator… BEFORE the Accelerator course even begins. The “7 Quick Fixes” program shows you 7 of the most simple ways to immediately boost your bottom line by compelling more cash paying patients to inquire about you online, to pick up the phone and call you, or to walk through your clinic doors. Get profit-boosting improvements to your clinic marketing that can make a big difference - starting TONIGHT.
All 7 of these videos will be sent to you the minute you register your place on Accelerator.
“New Patients From Community Events Blueprint” (Value $297)
If you’ve ever taken a stall or a table at a community event…OR, given an “educational talk” at a local Pilates class, Yoga studio, business or gym…BUT came away frustrated at the LACK of new patients you got for your investment in time and money… then this “New Patients From Community Events” program will change all that for you.
When you invest in “Accelerator” today, you’ll also get instant access to this amazing two-disc video program that’ll show you precisely how to acquire new patients from any and every event – using just one simple strategy that is easy to use and any PT can make work.
Order Accelerator now, you’ll have this within minutes.
Get Two Months Additional Marketing Training And Support In My Next Level Group Coaching Program (Value $1600) – For Free
To ensure your success happens faster, you’ll also receive two months FREE access to my Next Level Group Coaching Program. This is an $800 monthly subscription program where you can have UNRESTRICTED access to all of my best ads, you can join in additional weekly live event training calls, attend Monthly Marketing Master Class seminars, access the Facebook support community, get accountability and network with other likeminded PTs - including past Accelerator students - all using the same strategies for marketing glory as you.
The coaching program is typically an $800 per month investment… meaning you’ll be getting access to at least $1600 worth of additional Marketing tools, resources and support to ensure your success in Accelerator and beyond, is guaranteed and for FREE! You’ll be added to the group within hours of signing up.
Note: The faster you sign up for Accelerator ...the quicker you’ll be added to the Group …meaning more Marketing success coming your way sooner!
You should expect your 6 weeks on this Marketing Master Class Program to completely change the direction of your PT business, website and internet marketing.
This is for Physical Therapy business owners serious about achieving a 50% to 250% increase in profits across the course of the next 12 months. The full price of this program is $5000. But because you are on my “hot list”, you are getting a better offer than anyone else, at any time. This is your BEST (and most generous) opportunity to see what everyone is talking about.
“If you want strategies to help reduce or eliminate your insurance headaches, this is the course to show you how – it has concrete ideas to implement rather than strictly theory like so many other PT marketing courses are ”
– Kim Gladfelter, PhysioFit Physical Therapy, Los Altos (CA)
“The Physical Therapy world is changing... Paul is showing us how to market a successful business in today's economy. Accelerator has completely changed how I market my (hybrid) clinic and I'm already seeing success for what I have implemented so far. If you want to set up a system to market your practice, I don't think there is a better course or teacher out there ”
– Julietta Wenzell, Ocean Therapy Centre, Wilton Manners (FL)
“Since taking the class I’m now able to attract the huge volume of people who currently have no idea about physical therapy or the potential benefits they may receive from seeing a PT – but who would go and see one if they did! Most PT's are not addressing this huge crowd of people and yet the massive opportunity is there. Paul is the PT Industry version of “Dan Kennedy” and Accelerator represents perfectly what all physical therapists must do next to stay alive and profitable… ”
– Neil Sauer, Functional Advantage, Freeland (MI)
Accelerator is 100% risk free for you to join.
Here’s how my Personal Profitability Guarantee works. Take action today and join the “6 Week New Patient Accelerator” program… and if by the end of the second week you don’t think that Accelerator will get you the 3 extra patients you’ll need to cover your investment… I’ll gladly refund your money.
All you need is just “3” new patients to cover your investment in “Accelerator” and in fact, with just 1 or 2 of these tactics, you could get 100 X your investment back and more!
So, in reality, this course doesn’t “cost” anything. It’s essentially FREE… it’s an investment in your future wealth and prosperity.
You can only grow your PT clinic in this new health care economy by attending this Marketing Master Class live event experience. Confirm your place today.
You will learn some of the world's most advanced, powerful marketing strategies that you can apply immediately to your PT business.
You will create a set of strategies and a Marketing Plan that you can apply immediately to start impacting clinic profits.
You will learn the very latest, leading edge Internet Marketing skills that are bringing breath-taking results for those willing to master them.
You will end all of your website frustrations and discover how to turn your site into a 24/7 Profit generator.
You will discover how to increase your average patient visit numbers – keeping your patients happy right to the end of your POC.
You will understand how ‘risk elimination’ is one of the most powerful and under-used marketing concepts for small businesses and the self-employed – and even use this tactic to improve show up rates for patients coming to you from ANY referral source.
You will discover a series of strategies that have been successfully used by other PT business owners like yourself to ensure an ROI on your marketing spend of 332%.
You will discover how to dominate Google and Facebook.
You will understand why the ‘residual value’ concept is absolutely vital for your success.
You will discover how to duplicate the Marketing and Business Success Strategies of the world’s most successful PT business owners, small and large, to achieve immediate results and create the success that you deserve.
How this program works – When you sign up, you’ll get immediate access to Module 1 of the program. You’ll get sent an email and a password that’ll let you access the membership site containing all of the videos, checklists and support material needed to complete that module. Then, every 7 days at 12pm EST, you’ll get an email notifying you that access to the next module has been “unlocked” – and so on and so on until you complete the course.
That means you will be able to access each of Modules from the comfort of your own home or office. In between unlocking the weekly seminars, I’ll provide you with all of the personal support in the 24/7 access Facebook community - and on the Live Group Coaching calls that you’ll be invited to attend to ask me your questions.
All of this saves you a fortune in the hotel and travel expenses associated with traditional seminars. Plus, by spreading the cost of the course over 3 months, you get to implement the material we cover between each module and see results BEFORE you’ve even paid for it!
You will have “life long” access to the membership site where you will always be able to access the material you will be using and learning from. It’s the perfect way to discover and then implement the strategies you need to take your PT business to the Next Level.
No. Because all of the material is accessed via a private area membership website, you can choose how fast you complete the modules. We do try to hold you accountable to implement stuff each week – but ultimately, you decide how much you can do according to the schedule you have.
Yes. If you’re new (less than 12 months old) Accelerator is perfect for you. We’ve had previous students who hadn’t even opened the doors on their clinic yet, but were preparing for it and wanted a kick start!
Yes – especially if you want to move away from relying upon doctors for referrals. We usually find that out Accelerator students are split equally between in-network, cash and hybrid owners.
You can ask them in the Facebook community and Paul will answer them for you instantly.
Yes. You can have one key member of your team join the program with you free of charge.
Take advantage today and get these New Patient Acquisition Systems working for your PT Business TODAY…and save $2105!
“Within two months of taking this course I got so in-demand that I was able to hire the first staff PT for my cash-based practice - and his schedule is already FULL. I'm already having to look for another, second staff PT to able to keep up with the volume of new patients that this course has generated for me. Paul is a marketing genius and on this course he walks you through a variety of advanced, (but simple to implement) direct-to-public marketing techniques that will systematically bring new patients to your clinic. Do it… and leave your competition to grovel to local physicians in hopes that feeding their staff lunch will do the trick. This course represents the here and now of new patient, direct to consumer marketing in the PT Industry ”
– Dr. Jarod Carter, Carter Physiotherapy, Austin (TX) and founder of the “Cash PT” Podcast
“It’s incredible what Paul has accomplished at his own practice... I look forward to working with him on the Accelerator Program and learning more and more from him about Marketing my practice in the future ”
– Aaron Lebauer, Lebauer PT, Greenboro (NC) and Lebauer Consulting
Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.
Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture Marketing in 2016 selected across all of Infusionsoft’s 45,000 strong global customers and a former professional soccer Physical Therapist turned successful clinic owner from the UK. He is a published Author who has already grown his own physical therapy business from one clinic to four, and zero to $1m - in record time. What’s most impressive, is this: he’s done all that in a country with a completely free “socialist” health care system (that provides physical therapy services for FREE for all residents), as his main competitor.
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has a proven track record of helping physical therapists’ in the US to grow their practices, increase profits, free up their time and radically shift their Entrepreneurial thinking.
He shows PT business owners how to win more patients and increase their profits using Advanced Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical therapists receive his support and advice online, and his business success coaching programs are almost always FULL.
“It’s really very simple. Most PT Owners spend over three hundred days each year struggling to run their business effectively and zero days mastering the marketing success skills that could transform your PT business performance.
In response to the alarming DECREASE in the number of referrals from doctors that many PT owners are now experiencing, nation wide, I am inviting you to make the decision to spend 9 hours with me (6 x 90 minute sessions), from the comfort of your home or office, mastering this information that can make such a difference to your PT business and your profits - even your ability to survive and actually stay in business, as the big hospital systems move into town!
If you want to maximise your turnover, your profits and double or triple the number of New Patients you attract (…independent of doctor referrals), I look forward to working with you and helping to create the success that you deserve”
P.S Here’s what even more PT owners are saying about how I have helped them attract all of the new patients they need, transformed their website and direct marketing… and gone a long way to helping them grow profits by 50-250%. When you make the decision to join Accelerator, I’ll be able to help do the same thing for you.
“I took this 6 week course and Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $160 almost over night - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow! ”
– Kevin Gennrich, Cash Based Owner, Overhaul PT, Edina (MN)
“In just a few months I have seen a constantly steady rise in prospects and new patients. Last month I ran an ad in the Sunday paper and had 40 prospects call/email and ended up turning 8 into paying patients in the first week - an ROI of 332%. Using the skills I have learned from Paul I also e-mail my past patients and have brought in 20 past patients who otherwise would have remained lost. The ROI on my investment in this program, easily triple digit, month on month! ”
– Andrew Vertson, Intecore PT. Orange County, (CA)
“In just a few months of joining this program, we’re already getting to the point we don't have to do ANY physician marketing – thankfully, I am over that! Knowing what I know now, I would rather spend the time marketing directly to, and on the phone with potential patients, and NOT rude MA's, office coordinators, and cocky physicians.
Paul’s strategies have completely transformed my business… this is the most excited I’ve been about PT in 5 years since opening!”
– Scott Gilbert, Canyon PT, Phoenix (AZ)
“In just a few short weeks of joining Paul’s program I had a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing only 30 patients per week – quickly towards my goal of 100 patients per week - he will give you good idea, after idea, after idea to implement on this program! ”
– Oliver Patalinghug, Restore Physical Therapy LLC, Rochester Hills, (MI)
“Almost immediately after starting Paul’s program he helped me generate more revenue in my business by changing our internal sales systems - and improving the way my team connect with patients. I look forward to and learn something from every call I have with him on his program ”
– Hina Sheth, Rebalance PT, Cash Based Practice, Centre City, Philadephia (PA)
“Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results ”
– Dean Volk, Volk PT, Concord (NC)